Unlocking the magic of projection mapping

Projection Mapping: Illuminating events with creative and innovative content

As Vivid Sydney, renowned worldwide for its dazzling fusion of light, music, and ideas, captivates audiences, the festival illuminates the enchanting world of projection mapping. So, we’re celebrating the creative artistry and technical mastery at the heart of Vivid. At Encore, we’re privileged to have orchestrated breathtaking projection mapping spectacles, adorning walls, buildings, tables, and even quarry walls. Join us as we unveil the magic behind this visually stunning production technique, offering a glimpse into the wizardry that animates our events. 

Projection mapping, also known as video mapping or spatial augmented reality, has revolutionised the landscape of creative events. It’s not just about projecting images onto a flat surface; it’s about transforming ordinary objects into extraordinary canvases, creating immersive experiences that captivate and enchant audiences and help turn your event purpose into a strong message through content. At its core, projection mapping is a powerful tool for storytelling, allowing creators to merge the physical and digital worlds in captivating ways. 

Creative process

The journey of designing a projection mapping experience is a thrilling ride filled with creativity, innovation, and collaboration. It begins with a spark of an idea, a vision of how to transform a space or object into a living, breathing work of art. From there, our team dives into the creative process, brainstorming concepts, sketching designs, and exploring technical possibilities.

But it’s not just about the visuals; it’s about crafting narratives that resonate with audiences, evoking emotions and of course, answering the ‘What? & Why?’ – “What is the message or purpose of what is being projected? Why are you projection mapping this content onto this surface?”. Each projection mapping project is a unique opportunity to push the boundaries of what’s possible, blending technology with artistry to create something truly unforgettable.

Projection mapping revealed: The technology

Projection mapping is achieved through a combination of specialised software, high-powered projectors, and precise calibration techniques. Whether it’s 2D or 3D mapping, the process typically begins with a detailed digital model of the target surface or object. Using projection mapping software, such as Disguise or Unreal Unity, designers meticulously map out how images and animations will be projected onto the surface, taking into account its shape, texture, and dimensions. It’s a precise process that demands keen attention to detail and a touch of creativity to ensure the surface is treated flawlessly. The majority of the work occurs during the pre-production phase, prior to surface construction and projector set-up. Therefore, precision and thoughtful consideration of the venue, space, and scale are paramount.

Once the digital mapping is complete, high-resolution projectors are strategically positioned to cover the entire surface area with crisp, vibrant imagery. Advanced techniques such as edge blending and geometric correction ensure seamless transitions between projectors and accurate alignment of visuals with the physical environment.

In 3D projection mapping, additional considerations such as perspective distortion and depth perception are taken into account, allowing for immersive experiences that seemingly defy reality. This multidimensional approach adds an extra layer of depth and complexity to projection mapping projects, further enhancing their impact and wow factor.

How projection mapping transforms attendee experiences into immersive wonders

The magic of projection mapping truly comes to life when experienced firsthand. Imagine stepping into a world where reality melts away, replaced by a symphony of light and sound dancing before your eyes. It’s an immersive journey where you become part of the story, surrounded by vivid colours, dynamic animations, and breathtaking visuals.

But don’t just take our word for it; hear from one of our attendees:

“The projection mapping experience was unlike anything I’ve ever seen before. It transported me to another world, where every surface seemed to come alive with movement and colour. It wasn’t just a show; it was an adventure, leaving me awe-inspired and wanting more.”

It also doesn’t have to be large scale. Even the smallest elements like an attendees place at a table name can be projection mapped.

Let’s take a closer look at some of our past projection mapping projects: 

Dom Peirgnon Lumiere VIP Dinner

Le Petite Chef

Virtuoso Symposium Dinner

Table and wall projection mapping

Projection mapping is more than just a visual spectacle; it’s a gateway to new realms of creativity and innovation. From transforming ordinary spaces into extraordinary landscapes to immersing audiences in captivating narratives, projection mapping has the power to elevate events and create unforgettable experiences. As we continue to push the boundaries of what’s possible, we invite you to join us on this journey of discovery and imagination.

Stay tuned for our upcoming white paper, where we’ll delve deeper into the technical aspects of projection mapping and explore case studies in greater detail. Until then, let your imagination soar and dare to dream in pixels and light.

see also

• • Mesmerising power of projection mapping
  • Amazing uses of projection mapping

• • Bright ideas for projection mapping

• • How projection mapping can be used for branding and personalisation…