Kicking goals for this year’s Melbourne Football Club Best & Fairest Awards 2024
Encore delivering a high-impact event experience through tailored solutions, innovative design, and seamless execution.
The Brief
On October 4, 2024, Encore delivered a stunning production for the Melbourne Football Club’s Best and Fairest Awards at the CENTREPIECE Grand Hall. This event was part of a series of six curated for the AFL’s major event week, marking the first time these events were hosted at CENTREPIECE with Encore at the helm, placing high expectations for innovation and excellence.
With a focus on consistency, flexibility, and impactful design, Encore delivered a high-end experience tailored to each brand’s unique identity while maintaining budget efficiency.
The Solution
Encore’s challenge was to create a consistent event production solution for six AFL events, ensuring every event met the same exceptional standard while allowing individual events to showcase their unique branding. From the pre-function areas to the ballrooms, the production maintained a cohesive look, ensuring continuity and professionalism across all events.
For the Melbourne Football Club, Encore’s expertise in AV production shone through, delivering an event that kicked all the goals for the best-and-fairest experiences.
The stage design revolved around strategic use of LED screens, chosen for their flexibility, crystal-clear imagery, and dynamic content capabilities. The screens were configured to maximise visual impact while aligning with budget constraints, offering the ability to display individual or combined content seamlessly.
Encore’s design not only optimised stage space but also created a visually compelling setup that elevated the event’s atmosphere. The Melbourne Football Club’s multimedia team embraced the branding opportunities offered by the LED screens, producing cohesive content that flowed from the digital seating chart in the pre-function area to the stage backdrop in the ballroom. The result was a sophisticated and professional presentation that left a lasting impression.
A dramatic lighting design in the club’s iconic red and blue colors further enhanced the experience. Featuring over 150 R3 washes, 8 Ayrton Rivales, and 8 Axcors, alongside programmed strip lighting, the lighting scape complemented the LED visuals, creating a vibrant and immersive environment for attendees.
Encore faced a tight timeline of just three weeks to design and execute a flexible package solution for six events, each requiring a unique identity while maintaining a high standard of production. This challenge was compounded by the fact that it was the first time that Encore and the AFL businesses had delivered these events at CENTREPIECE.
Through expert collaboration and meticulous planning, Encore delivered a tailored solution that adapted to different event styles, including a cocktail party for the Brisbane Football Club.
The Result
Melbourne Football Club praised the AV production quality, particularly the impactful use of LED screens and lighting design. The cohesive and polished presentation reflected the club’s professionalism and elevated the event experience for the 1,000 attendees.
Encore’s delivery of the Melbourne Football Club’s Best and Fairest Awards showcased their ability to craft high-quality event solutions tailored to individual needs. By leveraging innovative stage design, strategic use of LED screens, and a commitment to consistency, Encore created a memorable and impactful experience that set a new standard for these events at CENTREPIECE.
As Encore continues to partner with AFL businesses, their dedication to excellence, adaptability, and creativity ensures every event is as unique as the teams and events they celebrate.
