Grand Re-opening of Sofitel Sydney Wentworth
Rebirth of a Sydney Icon as Encore helps deliver glamorous Re-Opening of Sofitel Sydney Wentworth
The Sofitel Sydney Wentworth recently celebrated its grand re-opening after an extensive AUD 70 million refurbishment, marking a new era of French luxury while honouring Sydney’s local heritage.
The glamorous event, hosted by Gold Logie winner Larry Emdur, gathered Sydney’s elite, including French Ambassador Pierre-Andre Imbert, Lord Mayor Clover Moore AO, and TV personalities like Sonia Kruger, Melissa Doyle, and Kerri-Anne Kennerley, alongside tourism leaders and loyal guests.
As a major sponsor of the event, Encore played a pivotal role in ensuring the success of this momentous occasion by providing all the audio-visual elements and technical production expertise. The grand re-opening event was a spectacular affair, showcasing the hotel’s new amenities and services.
Among the highlights was the stunning projection of the Sofitel logo and “60 years” against the building’s façade complemented by uplighting and moving spotlights, creating a dynamic and celebratory and atmosphere that perfectly complemented the hotel’s sophisticated new look.
Katherine Pfahl, Senior Director of Venue Partnerships, Encore APAC, expressed her excitement about the event, stating,
“We are thrilled to partner with Sofitel and to have sponsored their grand re-opening. Our team worked tirelessly to ensure that every detail was perfect, and we are proud to have contributed to such a successful and memorable event.”
The grand re-opening also marked the hotel’s 60th Diamond Jubilee, adding an extra layer of significance to the celebration. First opened in 1966 by Qantas, the Sofitel Sydney Wentworth has long been a landmark of luxury in Sydney, having hosted an endless list of international celebrities and dignitaries over the decades. Among its notable guests are Princess Diana and Prince Charles (now King Charles), Queen Elizabeth II, Sophia Loren, Elton John, and Bill Gates.
With a revitalised look that honors its storied past, Sofitel Sydney Wentworth marks a significant comeback in Australia’s luxury hotel sector.
“This refurbishment is a celebration of our heritage and a reimagining for the future,” says Sofitel’s CEO – Maud Bailly.
The hotel’s strategic location in the heart of Sydney’s CBD, near the Harbour Bridge and Opera House, has made it a fashionable destination for both local and international guests. General Manager Sam Panetta and Sydney Lord Mayor Clover Moore AO, among others, reflected on the hotel’s rich history and sparkling future, reaffirming its position at the heart of Sydney’s vibrant social scene.
The recent refurbishment, led by architecture firm FK, embraced a ‘modern heritage’ approach, honoring the hotel’s post-war minimalist origins while incorporating contemporary design elements.
The renovation also included a revamp of the conference and event facilities. Lighting, presentation and staging technology have been upgraded by Encore across 15 event spaces and the 629-square-metre Wentworth Ballroom. Now equipped with state-of-the-art AV technology and one of Australia’s largest LED screens makes Sofitel Sydney Wentworth a premier destination for events and conferences.
The grand re-opening event featured a range of activities, including the introduction of new dining options through a partnership with House Made Hospitality. Guests enjoyed the culinary delights at Tilda and Bar Tilda, Delta Rue, and the Wentworth Bar, further enhancing the overall experience.
As a major sponsor, Encore’s dedication to excellence and attention to detail played a crucial role in the success of the Sofitel Sydney Wentworth’s grand re-opening. The event not only showcased the hotel’s stunning transformation but also highlighted Encore’s expertise in delivering exceptional audio-visual and technical production services for high profile launch events.
