Unstoppable Excellence: A spectacular incentive journey across Australia and New Zealand
Encore delivers an extraordinary 7-day incentive program for 700 Asian Paints India resellers, blending cutting-edge innovation, cultural immersion, and unforgettable experiences across three cities and two countries.
Brief:
Asian Paints India sought to reward and inspire 700 of their top-performing sales resellers with a truly unique incentive program. Their vision was clear: to create an unforgettable one-week experience filled with once-in-a-lifetime activities that embodied the theme of being “Unstoppable.” The event needed to blend celebration, cultural immersion, and cutting-edge technology, while ensuring a seamless and impactful delivery across multiple locations.
The program’s objectives included:
- Strengthening brand loyalty and motivation for sales growth.
- Showcasing local cultures in New Zealand and Australia.
- Creating memorable moments through innovative technology and engaging activities.
The logistical challenge was immense, with the program being delivered in two back-to-back waves involving 32 events across 17 venues in Queenstown, Auckland, and Sydney over 14 days, plus the need for personalised touches that catered to cultural preferences. With a diverse audience, a strong emphasis on emotional engagement, and a mandate to push creative boundaries, Encore was tasked with turning this vision into reality.
The Solution:
Encore leveraged their expertise in creative production, advanced technology, and local partnerships to deliver a meticulously planned and executed program to transform the “Unstoppable” theme into a multi-sensory journey.
Ground-breaking applications such as hologram animations, 30m LED screens, kabuki drops, and dynamic pyrotechnics brought each event to life. A customised rocket ship, launched from the ceiling at the Auckland gala, showcased unparalleled technical ingenuity.
Creative themed evenings – from carnival-style “beerfests” and disco nights to Arabian-themed galas – offered a fresh, cohesive theme that blended decor, entertainment, and interactive activities.
Delegates were immersed in an event-long competition that divided them into teams representing the five vibrant regions of India, each identified by its own colour. The excitement built throughout the event, culminating in a theatrical unveiling of a trophy encased in a stunning block of ice.
Each day featured tailored activities such as gondola rides, bungee jumping, and private cruises in New Zealand, alongside iconic Australian experiences like Sydney Harbour yacht races. Cultural immersion was central to the program, with entertainment and decor reflecting local traditions.
Encore’s approach to logistics was as dynamic as the event itself. Coordinating two waves of attendees across two countries, the complex schedule was managed with precision. Key strategies included pre-rigging equipment at venues to minimise downtime, partnering with local suppliers to streamline operations, and flexible and adaptive planning to accommodate last-minute client requests and challenges, such as weather disruptions.
The Result:
Encore delivered a meticulously planned and executed program that set a new benchmark for incentive events.
The Asian Paints India Incentive Program exceeded expectations, achieving its goals of celebration, motivation, and cultural immersion while setting new standards for technical innovation and event production.
Attendees reported heightened emotional connection and brand loyalty, with highlights such as the holographic displays and immersive themed dinners creating buzz throughout the program.
Encore delivered logistical mastery; despite the geographical dispersion and demanding schedule, the event was executed flawlessly, showcasing Encore’s operational excellence.
The program had both economic and cultural impact, boosting local economies by showcasing the best of Queenstown, Auckland, and Sydney, enhancing their appeal as future travel destinations.
Asian Paints India’s leadership lauded Encore’s creativity, problem-solving, and attention to detail, solidifying their partnership for future initiatives.
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