Our team in-house at Crown Melbourne had the pleasure of partnering with the incredible minds at Peter Jones Special Events for this year’s ‘Epworth Glam’ themed Epworth Gala Ball for 1200 guests.
Beautifully captured by Andrew Hobbs Photography.
Featuring Ajaye entertainment & Mike Snell
The 2022 annual summit for a high-profile medical services company lived up to all expectations. Partnering with long-time production partner, Encore, the company hosted 175 of its summit partners at the picturesque Mercure Gold Coast Resort. The highly anticipated annual event is a chance for the company to bring together clinical and business leaders to be informed and inspired by a raft of innovative speakers and to showcase the latest and greatest products impacting the industry.
The brief to Encore was simple – to ‘wow’ guests under the theme of ‘Momentum’. Momentum couldn’t have been more perfect for this action-packed event. Taking advantage of the exceptional resort facilities, over the course of two-days guests attended an Amalfi Coast inspired poolside welcome reception, a theatrical masquerade dinner and a 70’s themed lunch on The Green. Between all this, guests attended a high-end conference hosted in the Mercure’s Grand Ballroom.
As the in-house event production partner, Encore provided a complete event production solution for the entire 2-day event. A key achievement for the event was Encore’s ability to transform the conference into an immersive gala ‘masquerade’ experience in under two hours.
Encore’s Manager of Event Operations – Gold Coast said,
“It was an exciting opportunity to work with the high profile client and Mercure to deliver this special event. The Mercure Gold Coast Resort was the perfect venue to host an event of this calibre – it gave us the flexibility and space to deliver the client’s vision all in the one venue. A big shoutout to our production team – everyone from creative designers and technicians to the bump-out crew – it was a huge effort executing it, and especially with the tight 1.5 hr turn around between conference to Gala, and back to conference again for the next morning. This event was an exciting achievement for our team and I’m so proud of how seamlessly it went.”
The Brief
Leading global car manufacturer, Nissan Motor Company, turned to Destination Events and Encore to deliver a stand-out bespoke vehicle launch event for their latest fleet of cars. Hosted over three days in May, the event comprised a rolling two-day National Dealer Meeting at Nissan’s Australia’s new HQ in Mulgrave, with the third day a live stream of the Nissan APAC Town Hall and model launch to staff who couldn’t attend in person. A prestigious Gala Event was also held at the iconic Park Hyatt Melbourne.
The Solution
With all eyes on the four new models, Destination & Encore’s pitch-winning solution was a large custom stage design using LED walls that not only met the brief, but it also exceeded expectations on what was achievable within their new head office’s innovative display area. Being a Dealer facing event, the brief was to create a vibe and an environment that got the Dealer Network excited about the new models and motivated to sell.
Carefully considered audio equipment was implemented into the design to eliminate any echoes and feedback from the large display area made of tiles and glass. For visuals we installed several screens around the room to ensure all 200 Dealers could see the hype reels accompanying each car reveal. Encore’s lighting designers ensured all four models were heroed with added movement and colours to create an energetic atmosphere.
To compliment the first day of formal proceedings, Dealers and VIP guests were invited to attend a glamorous gala dinner in Park Hyatt Melbourne’s main ballroom to network and reflect on the exciting new products in the pipeline. Nissan also announced its FY21 ELITE Dealer Excellence winners during the evening.
The result:
Thank you Encore for your professional and personal contribution to the success of the recent Nissan National Dealer Meeting. Destination only aligns themselves with the best in business. All major events are the sum of many parts, and we are judged by not only the strong ties we have with our preferred suppliers but also any weak links we may align ourselves too as well. This year’s event was deemed a major success by our long-standing customer in Nissan and the job Encore played in that was huge. Please pass on my thanks to your team and I look forward to the next project we work on together.
Paul Downey (Pd)
Nissan Account Director
Long-term client of over 20 year, the Humpty Dumpty Foundation approach Encore to again deliver their annual Balmoral Burn Sponsors Dinner. This year was to be particularly special as it was the 20th anniversary of the event. The Balmoral Burn is a gruelling 420m run up Awaba Steet in Mosman, one of the steepest hills in Sydney, where corporates, schools and individuals taking part to raise money for the Foundation.
The Sponsors’ event was attended by patrons including Ray Martin, Jane Fleming and Rugby legend Phil Kearns who came up with the concept 20 years ago.
For this year’s event the brief was to transform a unique space like a marquee on the beach into a gala atmosphere, bringing in warmth and light through every aspect. Working with Humpty partners Ted and Co, the enchanting atmosphere began outside, where the technical team created lighting effects to illuminate the pathways toward the marquee and into the main room. On entering the room main the marquee roof was illuminated by decorative gobos. Event branding was showcased with high impact using Encore’s Pixel Totems displaying imagery from previous events. To further enhance branding behind the main stage, a large 3.6m wide by 3m high digital banner was erected between the Scenic Panels to display Humpty’s Balmoral Burn graphics. Warm amber strip lighting was used to cast a beautiful glow over the beachfront, which was visible through the clear marquee wall. A nice effect to add depth to the event design.
Screens were set up all around the room and displayed video showcases of Humpty’s great which raises funds for much needed medical equipment for sick children in hospitals across Australia. Beautiful lighting again illuminated the space creating a gala atmosphere. Beautiful Scenic Panels frame the stage, while tables were decorated by stunning centrepieces by Ted and Co which complemented the event design perfectly.
Encore’s National Sales Director, Michael Magafa commented on the event,
“Each year the team strives to come up with a new, creative for this worthwhile event and this was no exception. The result was an inspiring, emotional and rewarding celebration for this fantastic cause. The team always approach this event with excitement and strive to do something new and creative each year. We excel with our experience. We know the event intimately and it is the small details that ensure everything goes to plan,” said Michael.
Claire Reaney, from the Humpty Dumpty Foundation was delighted with this year’s event,
“We always look forward to our annual Sponsor Dinner as it’s our opportunity to acknowledge our supporters. The Encore team always come up with new and creative ways to make the event memorable.”
Encore proudly helped The Fullerton Hotel Sydney host 650 guests for the magnificent return of this year’s Tourism Accommodation Australia (NSW) Awards for Excellence. Our goal was to take the curved lines and colours of this year’s invite to inspire our event design, from the centrepieces through to Scenic Panel backdrop. Each table was brilliantly illuminated using 70x ShowPro R3 LED Wash Fixtures controlled via GrandMA and each screen on either side of the stage, and one at the rear measured a whopping 30ft x 10ft, making the audience feel immersed in the on-screen content. An incredible effort by everyone involved and truly wonderful occasion to be part of!
Encore in Melbourne were engaged by long time client of 20 years, Australian Hotels Association, to deliver their annual 2022 AHA (Vic) State Awards for Excellence for 1200 guests. As with every year, the AHA look to design an event design that has huge impact and delivers a memorable night for their guests.
The gala challenged Encore’s event designers and talented multimedia team to flex their creative muscles. They created a visual extravaganza with custom seamless animation spanning across 40m of custom projection surface. Utilising numerous circular digital panels in various sizes and formations which mimicked the Association’s circular branding and a stunning stage set with wide screens. Each of the 40 awards were celebrated with a different custom animations for each award which were projection mapped for each custom surface for a complete awards package showcasing the category title, finalist and the winner announcement videos.
The team also utilised an array of audio visual, staging and styling solutions for the pre-function area, afterparty and in room elements complemented by the iconic Palladium at Crown chandeliers.
The AHA Victoria were delighted with the result and commented,
“The AHA (Victoria) has worked with Encore on countless events over the last 20 years and have truly become our event partner. At every event we are blown away by their professionalism, dedication and creativity and this event was no exception. The room looked spectacular, and the animations were a great way to celebrate each venue individually. We’d like to extend a huge thank you to the team for all their consistent hard work over the years.”
Mike Barouche
General Manager – Partnerships, Administration & Operations
Australian Hotels Association (Victoria)
Encore had the privilege of delivering this year’s Essendon Football Club Hall of Fame Gala hosted at Victoria Pavilion for 450 special guests. It was one of the largest events Encore had the pleasure of delivering purely in-person since the start of the pandemic in 2020. As the in-house event production company at the venue, Encore provided a complete technical production solution.
A snapshot of what was included:
- 12 metre custom LED wall
- 16k Projection
- Extensive moving light package
- Content was created by Essendon Football Club under our recommendation for optimum impact across the LED.
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To learn more about the event and watch replay videos head to Essendon Football Club’s Website
Photography Credit: Lucas Dawson Photography
Encore had the huge honour of providing a complete event production solution for the 2022 National Folk Festival main Narragunnawali Stage. Over the course of the 4-day festival, Encore delivered all staging, lighting, audio vision and rigging components as well as looked after over 35 artists including national headline acts such as Kate Ceberano, Josh Pyke, Archie Roach and Yothu Yindi. The mammoth 3500 square meter tent hosted over 5000 people at times.
The stage needed to be large enough to hold a 200 person choir but also feel intimate enough for single performers. Our solution was a specially designed lighting rig to cater for the vast differences in the artist line ups. To ensure everyone had ‘the best seat in the house’ we utilised dual LED screens with a multi-cam shoot for imag and recording with the opening and closing ceremonies being live streamed to thousands around Australia and the world.
The who’s who of New Zealand real estate logged on to celebrate the profession’s best at the 2021 REINZ Awards for Excellence, delivered by Encore Event Technologies on 16 of September 2021. Hosted virtually for the first time, the awards night attracted more than 550 attendees from across New Zealand. The result was a seamless virtual experience, with all the glamour and excitement of a traditional in-person awards night — made possible by Encore’s experienced virtual events team.
Like many in-person events held this year, the Awards Night for REINZ forced to quickly pivot to Virtual Awards Night for REINZwhen New Zealand entered Alert Level 4 restrictions. With just three weeks until the event, it was all systems go for Encore’s production team to completely transform the format and take the event online. The short timeframe, compounded by this being the client’s first virtual event of this magnitude and the nature of the event – an online awards night that needed to match the experience of an in-person event – made for the perfect storm and needed expert production management to execute.
With the company’s CEO located in Hamilton – a level 2 restricted location – it became the logical place to broadcast the event from. With Encore’s production team forced to work from home under Auckland’s restrictions, they coordinated with local suppliers to construct a professional virtual studio that they could operate remotely.
Using Encore’s cutting-edge Immersive xR Stage combined with a green screen, the team were transported the event’s MCs to a stage with a picturesque backdrop of New Zealand’s iconic mountain range, The Remarkables. Award winners, sponsors and special presenters were remotely linked into the main event broadcast using Zoom.
The event was a resounding success, with the client and attendees commenting on their enjoyable experience.
“I never thought I could enjoy a virtual event so much, I too sat at home with a glass of bubbles cheering on the winners and absolutely loved how the camera jumped into their world for the win.”
Kate Smith – Operations Manager, Skills Consulting Group.
The long-standing client was grateful with the level of dedication the Encore team showed to ensuring Virtual Awards Night for REINZ was delivered seamlessly,
“The team at Encore were absolutely amazing to work with! To pull off a full virtual event in three weeks is impressive. Even when the live set moved cities and Covid Alert Levels! The Encore team provided guidance and innovative ideas to make this an exciting event for all those attending. I can’t wait to work with the team again in the future,” said Holly Adams, Events & Sponsorship Executive at REINZ.