More meeting and event professionals are actively booking or sourcing new events now than any time since 2020. According to the Encore Summer Planner Pulse 2022 report, that number represents 71% of 461 survey respondents, who represent a diverse swath of corporate, association, administrative, marketing, third-party, independent and special event producers and organizers.
More than half of the meeting and event professionals surveyed say they are booking new events. And only five percent are currently rescheduling or re-booking events — the lowest number since the pandemic began.
Despite rising costs, in-person events are expected to increase in the second half of 2022.
Key survey findings:
- 80% of events will have an in-person audience
- 20% of events will be hybrid, with both in-person and remote audiences
The demands of keeping these dual hybrid event audiences engaged and planning two parallel events are a major stressor, the report finds. Perhaps that’s why the participant experience is becoming a greater factor in event design, with professionals layering technology over the in-person experience to create events that feel like they are in-person+ — with or without hybrid participants.
When asked how future in-person events will compare to pre-pandemic in-person events:
- 45% of respondents said better attendee engagement
- 38% of respondents said more networking
- 37% of respondents said more attendee personalisation
Winter 2022 Planner Pulse Report
Comments