Encore, a global leader in event technology and production services, today announced Scott Nodsle has been named Managing Director, APAC. In this role, Nodsle will be responsible for driving the strategic direction of the region. Additionally, he will be responsible for delivering world-class service and driving industry-leading standards to advance Encore’s purpose to connect and inspire its customers globally. Finally, he will be focused on strengthening strategic hotel partnerships across the region. In this role, Nodsle succeeds Tony Chamberlain, who has served as Managing Director for the region since 2008.
Nodsle has been with Encore for more than 20 years, a journey that began as a venue Technician and grew through his promotion to Divisional Vice President in 2019, followed by two impactful years as Group Operating Director for Encore’s EMEA business. Over the course of his tenure at Encore, Nodsle has championed numerous strategic commercial and operational growth initiatives and demonstrated an unwavering commitment to customer service excellence.
“I am excited to assume the role of Managing Director during this pivotal time for the events industry,” said Nodsle.
“We are focused on positioning the Encore APAC region for a return to long-term growth and success as we continue to provide creative solutions to our clients and venue partners. We’re investing in our full suite of capabilities, most notably our team and technology solutions to strengthen our position. Encore is committed to delivering event experiences that serve our customers whenever, wherever, and however they choose to meet, whether through an in-person, virtual or hybrid experience.”
Dustin Worley, SVP, International, added,
“On behalf of our entire team, I am thrilled to welcome Scott to the APAC region. Throughout his 20+ year Encore journey, Scott has proven his ability to drive outstanding results for our global customers and venue partners. I also want to thank Tony for his tremendous leadership of the organisation over the last 14 years. His work has positioned us extraordinarily well for the next phase of our growth in the region.”
Global industry leaders combine production and technology services to deliver unmatched event experiences for virtual and in-person audiences
Islandia, NY and Schiller Park, IL – June 29, 2021 – Intrado Corporation (“Intrado” or the “Company”), a global leader in technology-enabled services, and Encore, a leading global event production company, today announced a strategic partnership between Intrado Digital Media and Encore. The strategic partnership enables customers of both companies to deliver enterprise-grade, fully integrated events.
“The expansion into virtual channels has had a profound impact on the business events industry. Our partnership with Encore will propel the industry forward by providing fully-immersive hybrid events, at scale,” said Ben Chodor, President of Intrado Digital Media. “Now, our collective clients can leverage Encore’s vast event technology and production capabilities in a seamless combination with Intrado Digital Media’s proven technology platform to deliver consistent and engaging experiences for even the most technologically complex global events. We look forward to partnering on innovative events with Encore all over the world.”
Through the partnership, Intrado Digital Media and Encore will offer one of the world’s largest comprehensive event technology solutions while leveraging Encore’s extensive production capabilities across the globe. Clients of both companies will no longer need to manage multiple vendors for hybrid events. With a combined 100 years in the industry and more than 1.8 million events produced annually, the partnership represents a powerful, high-performing solution for both in-person and virtual audiences.
“Hybrid isn’t easy to manage at scale, and for large events and trade shows, we sought a partner that could combine cutting-edge, emerging technology with a creative, consistent and measurable experience for attendees,” said Ben Erwin, President and CEO of Encore. “Our team is eager to leverage its unique offering for the benefit of those planning multi-faceted events. Intrado Digital Media is the clear leader in the high-end production category, and we’re thrilled to offer our joint customers a single, integrated solution for their most complex needs.”
Partnership combines Cvent’s leading event marketing and management platform and Encore’s global production capabilities to help organizations deliver more engaging and impactful experiences
SCHILLER PARK, Ill., and TYSONS, VA., June 15, 2021 – Cvent, a market-leading meetings, events and hospitality technology provider, and Encore (created through the merger of Encore and PSAV), a leading global event production company, announced a strategic partnership that leverages the respective strengths of both global organizations, including Cvent’s comprehensive event marketing and management platform and Encore’s extensive production capabilities. Together, Cvent and Encore provide customers an end-to-end virtual and hybrid event solution.
The strategic partnership provides Encore customers direct access to Cvent’s all-in-one event marketing and management platform to power virtual and hybrid events. Capabilities include Cvent’s virtual attendee solutions, event registration, onsite solutions, and more. Cvent customers will benefit from a full spectrum of production management offerings from Encore, including pre-event production, show calling and stage management, and multi-channel attendee management. Cvent’s upcoming hybrid industry conference, Cvent CONNECT® on August 1-4, will provide in-person and virtual attendees a first-hand look into how the Cvent and Encore partnership can help to maximize the impact of their own hybrid and virtual events.
As organizations look to capitalize on the benefits of both in-person events and virtual experiences, Cvent’s award-winning event technology and customer services and support, coupled with Encore’s expansive footprint in thousands of venues worldwide and deep production expertise, result in an exceptional offering that addresses the complex requirements of virtual, hybrid, and in-person events from event conception to conclusion.
“We’re proud to announce this partnership with Encore, a company that has tremendous global scale and industry expertise and reflects our deep passion to transform meetings and events” said Cvent CEO & Founder, Reggie Aggarwal. “The pandemic has revolutionized the way organizations plan and manage their events, and successful organizations now offer a mix of in-person, virtual, and hybrid events across their total event program. With the digitization of events driven in part by the pandemic, events can be more impactful than ever before, but that also means it’s more complex to manage an event program that drives results. Together, Cvent and Encore present marketers and event planners with a truly differentiated offering that combines the strengths of two trusted industry leaders.”
Ben Erwin, President and CEO of Encore, added that “Rarely do core competencies of two organizations offer such a strategic complement of services for a shared customer base; Cvent is an ideal partner for Encore to continue to create transformative events around the world wherever and however our customers choose to meet. As organizations race to return to the benefits of in-person events while adding the advantages learned through virtual experiences, Cvent and Encore together present marketers and event strategists with the combined strengths of two trusted partners that are world class in their respective fields.”
Through the partnership, Cvent customers can leverage thousands of Encore team members around the world who specialize in event strategy, creative design, and virtual and hybrid event production. Customers will have peace of mind knowing that Encore consistently delivers against robust global quality standards to deliver successful events. Encore customers will be able to access key Cvent offerings including Cvent’s Registration and Attendee Hub® solutions to create immersive, interactive digital experiences within one seamless platform.
Key benefits of the Cvent and Encore partnership:
- Dedicated access to both best-in-class event management technology and onsite production experts, including a single point-of-contact to manage all aspects of the virtual and hybrid event planning process, ensuring full-service support from start to finish.
- By leveraging the power of the Cvent Attendee Hub®, Encore customers can streamline and enhance their virtual and hybrid event planning processes to promote attendee engagement, drive revenue, and deliver added sponsor and exhibitor value.
- Cvent customers can elevate their onsite A/V and event production value by tapping into Encore’s global footprint of over 2,100 venues in more than 20 countries, and deep expertise in managing event technology and production for small meetings to large scale complex events.
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About Encore
Encore creates memorable experiences that engage and transform organizations. As the global leader for event technology and production services, Encore’s team of creators, innovators and experts deliver real results through strategy and creative, advanced technology, digital, environmental, staging, and digital solutions for hybrid, virtual and in-person events. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. Encore is the trusted partner of choice for leading hotels and venues worldwide and was named to the Forbes 2018 and 2019 America’s Best Employer list. The company is headquartered in the Chicago metro area in Schiller Park, Ill.
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees and 200,000 users worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create unmatched experiences. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.
Encore are proud to partner with Mediaplanet for its Future of Virtual and Hybrid Events campaign! So much has changed in the events and meetings industry in the past 15 months, with many of the innovations brought about as a result of the COVID-19 pandemic likely to affect the future of the industry. This campaign serves as a guide to help educate and inspire events planners to thrive in the present and the future.
President and CEO of Encore, Ben Erwin, shares how we can prepare for the next wave of hybrid events.
Read the article by clicking the image below
Visit the campaign page for more content
SCHILLER PARK, Ill., June 2, 2021 – PCMA’s Digital Event Strategist (DES) certification for event professionals has secured a new partner to extend its impact on the industry recovery. Encore, a leading global event technology and production company, is partnering with PCMA as part of a three-year agreement to include scholarships and other direct benefits to the business events community.
Digital and hybrid event education has proven to be important during the global pandemic to re-skill the industry. Organizations needed to find a way to meet, and the rapid transition to leverage digital platforms was the only path forward. Now, with PCMA and Encore continuing to lead the path to innovation for immersive event experiences, we can expect more sophisticated learning models, technology platforms and business solutions.
The partnership agreement will center around PCMA’s DES program, a certification designed to help future-proof events. “Over the past year, PCMA’s globally-recognized DES course has delivered a much-needed educational resource for event professionals designed by event professionals,” said Sherrif Karamat, CAE, PCMA president and CEO. “This exciting new partnership with Encore will provide us with the platform to elevate DES to the next level.” The DES program is comprised of six expert-led modules that cover topics from business plans and monetization to measurement and ROI. PCMA’s global community of graduates and students continue to reinforce the course learnings with active participation in expert-led webinars and discussions.
“We are thrilled to partner with PCMA on this established and proven certification,” said Ben Erwin, Encore President and CEO. “In-person events will be made stronger with the possibilities that virtual and hybrid events bring to our industry, enabling us to reach more people. We are proud to help our industry build for the future with expertise in a digital environment.”
For more information please visit the Digital Event Strategist (DES) program.
Unified Company Brings More Value to Customers and Venue Partners
SCHILLER PARK, Ill., January 11, 2021 – PSAV, the leading global event production company, announced today that it will begin to operate under the Encore name as part of a planned move to align its portfolio of companies under a master brand. Announced in March 2020, the move solidifies the Company’s desire to unify its operations and deliver industry leadership through end-to-end creative, production and technology services to its meeting planner customers and hotel partners, taking them far beyond traditional audiovisual services.
“This is an exciting day for our family of companies,” said Ben Erwin, President and CEO. “In a world changed by the pandemic, the Encore brand and new icon signal a forward focus. It puts our customers at the center as we offer new platforms and tools to enable them to continue to meet and seamlessly connect in-person and virtual audiences. We have come together to provide leadership to our industry by defining standards on how to safely meet in person, and have demonstrated our ability to quickly adapt solutions to help reimagine how transformative hybrid and virtual events can take place all over the world. Today, we continue those efforts under a new brand.”
Powered by a new tagline, Events that Transform SM, the brand identity supports the knowledge that events of all types have the power to connect and inspire, and the ability to create immersive, collaborative experiences to deliver real results. Augmenting its already strong portfolio of event production services, the new hybrid solutions and virtual platforms provided by Encore have kept clients meeting in a changed world, demonstrating the Company’s commitment to continue to innovate, transform and lead the industry.
“We have created a brand that will deliver on our mission to become an invaluable partner on our customers’ journey to success,” said Cathy Schlosberg, SVP, Marketing. “The new Encore brand has been built on a set of core values that are foundational to the conviction that when people come together, ideas take root, relationships are built, and real change happens. Regardless of world events, we have an obligation to help our clients and partners reach their goals and objectives, and today we will do that under a new brand that reflects that commitment.”
About Encore
Encore creates memorable experiences that engage and transform organisations. As the global leader for event technology and production services, Encore’s team of creators, innovators and experts deliver real results through strategy and creative, advanced technology, digital, environmental, staging, and digital solutions for hybrid, virtual and in-person events. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. Encore is the trusted partner of choice for leading hotels and venues worldwide and was named to the Forbes 2018 and 2019 America’s Best Employer list. The company is headquartered in the Chicago metro area in Schiller Park, Ill.
Encore Event Technologies proudly took home four awards, including two of the most prestigious awards, at the Meetings and Events Australia (MEA) Industry Awards on Friday 29 May 2020. The awards were hosted online for the first time due to restrictions relating to COVID-19.
Encore won both the NSW State and National Incentive Event of the Year awards for our delivery of the Amway China Leadership Seminar held in Cairns last year. We then followed these wins by also taking home the VIC State and National Special Event of the Year for the Virtuoso 2019 Symposium Dinner at Crown Melbourne.
The impressive Amway incentive event was acknowledged by industry peers as a true testament to the team’s creative production capabilities. Amway China welcomed over 6,000 delegates in seven waves attending the 4-day seminar and incentive program across multiple locations. The concluding gala event treated guests to a spectacular experience including a special blended reality sequence created using layered multimedia, holographics, choreographed robotics show with a live performer and gigantic 270-degree screen that wrapped around the inside of the venue.
The Virtuoso event saw guests dazzled by of one of the largest table projection experiences ever in Australia. Themed ‘Welcome to the Emerald City’, every table had stunning, bespoke projections alternating throughout the evening. A total of 55 individual table projections and a stunning stage set enthralled guests. The event was meticulously designed to ensure the guests were taken on a full sensory journey using clever event production, to styling the Palladium at Crown drenched in emerald drapery, green and gold lights highlighting the extravagant details, such as iconic ruby red slippers hanging from chandeliers and the projected yellow-brick road that led to the main stage.
The accolades recognize Encore’s ongoing dedication to producing outstanding event experiences, as well as their significant contribution to the Australian event industry.
Commenting on the wins, Encore Managing Director, Tony Chamberlain, praised the creative and passionate team.
“I want to congratulate the entire events team involved in the creation of both events from concept to execution. They pushed the boundaries of technology and creative event design to create experiences that their audiences had never seen before.
“These awards will inspire us to continue to elevate our service offerings and strive to exceed our clients’ expectations,” said Mr Chamberlain.
The highly-coveted MEA Awards are judged by a panel of independent industry leaders to celebrate excellence and best business practice in the meeting and events industry. The aim of the MEA Industry Awards is to encourage event professionals to excel in achieving their business and personal goals.
With over 300 returning travellers on their way to mandatory isolation, Encore and hotel staff at The Playford Adelaide MGallery by Sofitel quickly devised a creative solution to keep their guests entertained, fit and relaxed.
What originally started out as a simple idea to host a 1 hour trivia with guests, turned into a full blown TV station with constant content in a matter of hours.
When presented with the trivia, the Encore team took a simple question and went completely lateral with a solution. Laden with administration and communication hurdles and with only a day before guests arrived, the Encore team proposed using the hotel room TVs which every room was equipped with and it required no web links or invites to access the content – just a remote control.
The challenge was now how to allow for 2-way communication with all of the guests. The solution was a private Facebook group which every guest was invited to attend. The group allowed the hotel to communicate directly with guests and the guests between themselves. It was a fantastic platform that connected these strangers who were all experiencing the same situation. The group also allowed the hotel to quickly respond and address any guest feedback.
Within 24 hours, the quiz had evolved into a dedicated TV station that would run daily from 10am until 5pm broadcasting everything from live cooking demonstrations with a Playford chef to yoga, infant sensory sessions and magic shows.
“The concept snowballed from simply wanting to run a quiz, and with great community support we are now able to facilitate physical, intellectual, emotional and social wellbeing activities,” said Melanie Leyn, Director of Sales and Marketing at The Playford Adelaide.
One guest even ran a Zumba class from their room, while hotel staff became presenters, comedians and musicians.
“One of the front desk team members became a pseudo travel show presenter filming a tour of Adelaide’s iconic places and landmarks,” said Leyn.
“Considering some of the guests haven’t had a chance to even see the city this was the next best thing.”
Behind the scenes, the team at Encore Event Technologies were involved in the streaming of live content, recorded within the hotel. Other segments were pre-recorded and edited on site by Encore.
Encore’s in-house Event Staging Manager said,
“It was a great example of the Aussie spirit thriving at the hotel with everyone pitching in – from hotel staff and friends, to local fitness businesses, musicians and more, everyone contributed to the initiative.
“Our team took a simple question and went completely laterally with a solution. It was through Playford’s support that we were able to open new avenues to improve hotel room quarantine for their guests. After a few interstate hotels called to see what we were doing, we feel we have redefined the quarantine guest standard offering, especially from a health and wellbeing point of view. When developing the Playford TV and the associated Facebook group, our team focused on providing content to help people remain engaged with life while in isolation.”
It’s clear this considered approach to content resonated with guests who posted messages of gratitude on the Facebook group.
“We’ve been blown away by the messages of appreciation from guests on the Facebook group about their experience at the hotel,” said Leyn.
- “The team at Playford have turned the most dreadful time into the most fun, peaceful, relaxed quarantine.”
- “…your kindness and interest in keeping us sane was the most touching and reassuring. You treat us like humans and I am glad to have landed here.”
- “Thank you for making us feel home, I don’t feel like going to mine now.”
The 14-day quarantine stay culminated in a live concert in the hotel, which was streamed via Facebook on 4 May with guests checking out the next morning.
Guests gathered on their balconies cheering and dancing to the music, ending their stay on a positive note.
“It was so gratifying being able to change what was expected to be a negative experience into something positive which they’ve said they’ll cherish forever,” said Leyn.
With the TV station a resounding success be sure to stay tuned for more Playford TV.
A mesmerising and magical showcase of Encore’s custom holographic mesh screen product was delivered at the Intercontinental Sanctuary Cove Resort’s Lagoon Beach. The intimate event was held on 10 December 2019 with 50 exclusive guests including the venue executive team, venue staff, PCO’s and VIP clients.
The event’s aim was to completely wow guests with cutting edge technology by designing and producing a fully immersive experience inspired by Sci-Fi films, theatre and magic, while complementing the natural beauty of the outdoor event space. The biggest challenge was to design an innovative concept which did not interfere with the daily guest usage of Lagoon Beach.
Guests were immediately transported to an elegant paradise at sunset with sparkling wine on arrival at the Fountain Terrace and an impressive cocktail entrée showcase by Executive Chef Matt Hart.
Live acoustic music set the ambiance as guests made their way to Lagoon Beach. Guests were blown away with the intimate tropical dinner setting with LED centre pieces, elegant hessian style table runners and scattered shells in the centre of the table. Lighting added to the ambiance with a deep blue hue also nodding to the tropical surrounds.
Daniel Hazard, South East Queensland General Manager and Andrew MacColl, Concept Designer greeted guests and opened the evening. They welcomed Matt Rippin, General Manager, Intercontinental Sanctuary Cove Resort, to conduct the official launch; as guests were expecting him to approach the lectern they were shocked as he appeared to hover above the water in the centre of the Lagoon in a 12m x 2.4m holographic effect. The audience let out a collective gasp at the end of the presentation when a 10m projection of a shark appeared from the water.
Guests were fully captivated as a bespoke showreel designed by Encore’s motion graphic team, unveiled the vast potential of holograms. The animations ranged from fish, ballerinas, mime artists to disco balls and hashtags; with 2 x 20,000 lumen projectors providing a crisp and ultra-bright image. The audience were visibly in awe of the hologram as they watched the mystery and wonder of the projections.
The multitude of effects and the ability to implement the technology as a defining point of difference for events had guests in awe.
What did the client say?
“Our Lagoon Beach is a defining feature of our resort, we wanted to add to the value of the space by implementing something completely new and entrancing. We asked Encore to deliver something that would wow our guests and enhance live performances. Never could we have imagined such an impressive event feature completely custom made for our event space. We were beyond impressed and excited about the possibilities of holograms in our events. “
THEME TAKEN TO NEW HEIGHTS WITH 7.5 METRE DIAMETER CIRCULAR LED SCREEN
We have The Big Pineapple in Nambour, The Big Macadamia Nut on the Sunshine Coast and The Big Bull in Rockhampton, but nothing prepared the 1,300 guests of the Queensland Hotel Association Awards for Excellence Gala Dinner for ‘The Big LED Screen’ designed and delivered by Encore.
The creative idea behind the event design, The Big Things of Queensland was literally taken to new heights by the Encore team for the pinnacle event in the Queensland hospitality industry, hosted at Brisbane Convention and Exhibition Centre on 14 October.
The 2.4-meter-high circular screen was 7.5 meters in diameter and incorporated 2.5 tonnes of LED. The LED structure was the centrepiece of the event, which also playfully brought to life interactive retro-inspired theming throughout the room such as a ball-pit with a selfie camera, and a functioning ice cream van serving sweet treats.
Kelly-Anne Mott, Events and Partnerships Officer, Queensland Hotel Association said the theme was inspired by the uniqueness of Queensland and having fun.
“This is the pinnacle event on our calendar and with the best in the business attending, we wanted them to have a fun time, provide optimal chance for networking and celebrate our industry in style.
“The brief was to bring to life our fun and quirky theme and the Encore team exceeded all our aspirations with designing their own ‘very big thing’.
“The engagement we got from the ball-pit, interactive bar and ice cream van was excellent. These three important design elements were carefully curated to encourage maximum engagement – and they did.
“We had people dressed up in black tie gowns lining up to jump in the ball-pit and have fun. The activities were perfect for creating interactive elements.
“Creating a space for our people to truly celebrate and unwind was a triumph,” said Ms Mott.
Daniel Hazard, General Manager, SEQ Encore, said this event brought out the best in the team from our set builders who designed and built the ball-pit, to our creative vision, lighting and rigging teams who really pushed the limit in event production.
“We rigged the giant LED screen from the ceiling of the Brisbane Convention and Exhibition Centre and created a circular stage below to complement – it was central to the overall design and a focal point of the event.
“Combined with the retro styling elements, interactive dancers and the entertainment, this was an event that will be talked about for years to come.
“We know the importance of ensuring guests have their expectations exceeded year after year, and this was no exception,” said Mr Hazard.