Our team in-house at Crown Melbourne had the pleasure of partnering with the incredible minds at Peter Jones Special Events for this year’s ‘Epworth Glam’ themed Epworth Gala Ball for 1200 guests.
Beautifully captured by Andrew Hobbs Photography.
Featuring Ajaye entertainment & Mike Snell
The 2022 annual summit for a high-profile medical services company lived up to all expectations. Partnering with long-time production partner, Encore, the company hosted 175 of its summit partners at the picturesque Mercure Gold Coast Resort. The highly anticipated annual event is a chance for the company to bring together clinical and business leaders to be informed and inspired by a raft of innovative speakers and to showcase the latest and greatest products impacting the industry.
The brief to Encore was simple – to ‘wow’ guests under the theme of ‘Momentum’. Momentum couldn’t have been more perfect for this action-packed event. Taking advantage of the exceptional resort facilities, over the course of two-days guests attended an Amalfi Coast inspired poolside welcome reception, a theatrical masquerade dinner and a 70’s themed lunch on The Green. Between all this, guests attended a high-end conference hosted in the Mercure’s Grand Ballroom.
As the in-house event production partner, Encore provided a complete event production solution for the entire 2-day event. A key achievement for the event was Encore’s ability to transform the conference into an immersive gala ‘masquerade’ experience in under two hours.
Encore’s Manager of Event Operations – Gold Coast said,
“It was an exciting opportunity to work with the high profile client and Mercure to deliver this special event. The Mercure Gold Coast Resort was the perfect venue to host an event of this calibre – it gave us the flexibility and space to deliver the client’s vision all in the one venue. A big shoutout to our production team – everyone from creative designers and technicians to the bump-out crew – it was a huge effort executing it, and especially with the tight 1.5 hr turn around between conference to Gala, and back to conference again for the next morning. This event was an exciting achievement for our team and I’m so proud of how seamlessly it went.”
The Brief
Leading global car manufacturer, Nissan Motor Company, turned to Destination Events and Encore to deliver a stand-out bespoke vehicle launch event for their latest fleet of cars. Hosted over three days in May, the event comprised a rolling two-day National Dealer Meeting at Nissan’s Australia’s new HQ in Mulgrave, with the third day a live stream of the Nissan APAC Town Hall and model launch to staff who couldn’t attend in person. A prestigious Gala Event was also held at the iconic Park Hyatt Melbourne.
The Solution
With all eyes on the four new models, Destination & Encore’s pitch-winning solution was a large custom stage design using LED walls that not only met the brief, but it also exceeded expectations on what was achievable within their new head office’s innovative display area. Being a Dealer facing event, the brief was to create a vibe and an environment that got the Dealer Network excited about the new models and motivated to sell.
Carefully considered audio equipment was implemented into the design to eliminate any echoes and feedback from the large display area made of tiles and glass. For visuals we installed several screens around the room to ensure all 200 Dealers could see the hype reels accompanying each car reveal. Encore’s lighting designers ensured all four models were heroed with added movement and colours to create an energetic atmosphere.
To compliment the first day of formal proceedings, Dealers and VIP guests were invited to attend a glamorous gala dinner in Park Hyatt Melbourne’s main ballroom to network and reflect on the exciting new products in the pipeline. Nissan also announced its FY21 ELITE Dealer Excellence winners during the evening.
The result:
Thank you Encore for your professional and personal contribution to the success of the recent Nissan National Dealer Meeting. Destination only aligns themselves with the best in business. All major events are the sum of many parts, and we are judged by not only the strong ties we have with our preferred suppliers but also any weak links we may align ourselves too as well. This year’s event was deemed a major success by our long-standing customer in Nissan and the job Encore played in that was huge. Please pass on my thanks to your team and I look forward to the next project we work on together.
Paul Downey (Pd)
Nissan Account Director
Encore proudly helped The Fullerton Hotel Sydney host 650 guests for the magnificent return of this year’s Tourism Accommodation Australia (NSW) Awards for Excellence. Our goal was to take the curved lines and colours of this year’s invite to inspire our event design, from the centrepieces through to Scenic Panel backdrop. Each table was brilliantly illuminated using 70x ShowPro R3 LED Wash Fixtures controlled via GrandMA and each screen on either side of the stage, and one at the rear measured a whopping 30ft x 10ft, making the audience feel immersed in the on-screen content. An incredible effort by everyone involved and truly wonderful occasion to be part of!
Encore had the privilege of delivering this year’s Essendon Football Club Hall of Fame Gala hosted at Victoria Pavilion for 450 special guests. It was one of the largest events Encore had the pleasure of delivering purely in-person since the start of the pandemic in 2020. As the in-house event production company at the venue, Encore provided a complete technical production solution.
A snapshot of what was included:
- 12 metre custom LED wall
- 16k Projection
- Extensive moving light package
- Content was created by Essendon Football Club under our recommendation for optimum impact across the LED.
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To learn more about the event and watch replay videos head to Essendon Football Club’s Website
Photography Credit: Lucas Dawson Photography
Encore had the huge honour of providing a complete event production solution for the 2022 National Folk Festival main Narragunnawali Stage. Over the course of the 4-day festival, Encore delivered all staging, lighting, audio vision and rigging components as well as looked after over 35 artists including national headline acts such as Kate Ceberano, Josh Pyke, Archie Roach and Yothu Yindi. The mammoth 3500 square meter tent hosted over 5000 people at times.
The stage needed to be large enough to hold a 200 person choir but also feel intimate enough for single performers. Our solution was a specially designed lighting rig to cater for the vast differences in the artist line ups. To ensure everyone had ‘the best seat in the house’ we utilised dual LED screens with a multi-cam shoot for imag and recording with the opening and closing ceremonies being live streamed to thousands around Australia and the world.
The Encore team devised an innovative solution for the Department of Defence to move their annual event the D + I Conference to an online format at the National Convention Centre Canberra.
The event was attended in-person by Defence senior leadership, including the Chief of the Defence Force and Secretary of Defence, plus 1,000 online attendees. Pre-recorded speeches from the Minister for Defence and Minister for Defence Industry were also part of the proceedings.
Encore won the event due to their ingenious solution to use their live, event streaming platform Chime Live. The technology was specifically designed to create an environment that was as close to the live event as possible, as well as offering many features for the attendees to engage with one another whether they were in the room or attending online.
The brief from Defence was also that due to the stature of the event and the seniority of the speakers from within the Department a highly professional production was required. So the team also designed a realistic ‘TV Studio’ style stage to ensure a professional, high quality appearance for the broadcast.
The flexible, secure and robust virtual platform was rigorously tested both within the Defence network and externally, to ensure it would provide faultless hosting and streaming capabilities for the inaugural VIP event. As the client was concerned about a fully online event, this attention to detail, professionalism and rigorous testing was another reason the event was won.
On entering the room, in-person attendees were met with an impactful stage set comprising a seamless 10 x 3m LED screen backing the stage. The TV Studio sat within the stage set and was completed with beautiful spot and wash lighting, with an LCD vision fold-back for presenters. Three cameras shooting different angles were used for a mixed broadcast and streamed live into the Chime platform. The team also created impactful multimedia content which was displayed on the screen throughout the event.
The team also moderated a live Q&A for each session within Chime so that the in-person and online audiences could all participate together.
Client testimonial – Loz Goodchild
“Stu and the team did an exceptional job with the delivery of the event, far exceeding our expectations. From the initial planning and liaison with the Department’s ICT team to the physical delivery of the event, everything was on point and the exceptional feedback received to date is a reflection of their knowledge, experience and professionalism.”
Stuart Buchanan, Director of Sales ACT commented,
“The entire team and I were delighted with the event. The delivery was professional, the execution was seamless and the result was engaging for attendees and guests whether they were in the room or online.
The client was extremely impressed with our execution of the event. They loved being on the TV style set and felt we exceeded the expectations of the internal stakeholders at the Department by ensuring we delivered flawlessly. They gained the confidence to continue to use this hybrid format again with Defence events during the current restrictions.”
Encore were asked to create a spectacular Welcome Dinner for the annual Joymain incentive trip with Sydney as the destination for 2015. The Royal Hall of Industries was the perfect venue to cater for the 1600 mainland Chinese including 100 of the company’s VIPs. Over the course of the day, we arranged a host of entertainment and performances that brought to life the true blue Australian culture to make this year’s incentive bigger and better than ever. From jumping kangaroos, boot-scooting cowboys, to Priscilla Queen of the Desert Drag Queens and Harley Davidson’s all set against a projected Sydney Harbour backdrop, the event was a pleasure to deliver, showcasing our expertise in delivering truly integrated events.
The Encore NSW team delighted 1,150 Amway Taiwan VIPs with a breathtaking, Australian-themed gala dinner as the pinnacle event of the 5 day major Asian incentive. The incentive gave Encore the opportunity to showcase their ability to deliver technically demanding live events encompassing the breadth of their audio visual services. It was an action-packed event with a host of performances to keep the crowd entertained. This included a VIP vintage car parade, aerial artists, a water-skiing stunt show, petting zoo, performances by several dance troupe and a spectacular fireworks display to end the night. Running alongside this was a stunning display of AV at its best. We brought to life the gigantic rock wall, projection mapping stunning Australiana-themed content and vistas, turning the once bare wall into a visual and theatrical journey. It provided the perfect backdrop the event and made a lasting impression.
As the in-house AV and event services provider to Canberra’s iconic National Convention Centre, Encore (formerly Staging Connections) were tasked with showcasing the venue as part of the Canberra Convention Bureau’s business tourism event – aimed at encouraging more business events to the Canberra region. The team used creative AV with a focus on projection mapping to highlight the venue’s capabilities and showcase Canberra’s selling points as an event destination.
Read more about this event via our blog post “How to use creative AV to win major incentive events at your venue“.