The coveted launch event was won by Encore’s design and technical production solution and attended by the Prime Minister of Australia and South Australia’s leading officials.
Flinders University partnered with Encore for the unveiling of their highly anticipated Health and Medical Research Building (HMRB). Held on Thursday 13 June 2024, over 300 special guests witnessed the historic event including Prime Minister, Anthony Albanese, and South Australian Premier, Peter Malinauskas along with local media outlets. Encore was awarded the high profile event due to their winning design and technical capability.
The brief to Encore was to provide a technical production solution to support the launch event. Whilst seemingly straightforward, Encore’s team overcame several technical challenges to ensure the delivery exceeded expectations.
Firstly, the announcement stage was to be set against a glass wall at the far end of the building. This was decided due to the large number of guests, but to also allow the front of the building to be used as an entry feature. The backdrop width spanning only 7m in total meant Encore’s team had to devise a vision solution that was not only powerful enough to overcome the light and audience depth, it also maximised the space while also adhering to the 16:9 ratio for the content to be displayed on it.
Secondly, the architectural design of the room with its abundance of natural light and mixture of carpet and tiled flooring presented acoustic and vision challenges.
The end solution was a visually stunning 5.5m wide x 3m high LED screen on a split raised stage with a long run of time aligned speakers discreetly placed to fit into the aesthetics of the space. This meant meticulous cable management.
Encore Key Account Manager, Dan Armstrong, highlighted how being part of such a significant event was testament to the continual production excellence the local Encore team delivered.
“The success of the HMRB launch is a reflection of Encore’s commitment to innovative solutions, and exceptional customer service. The local team’s ability to manage complex logistics and deliver a seamless experience is a testament to their professionalism and skill. Another proud moment.
Flinders University hailed the event a resounding success with much owing to Encore’s technical solution and seamless production management.
Katherine Reaiche, Senior Events Coordinator, Marketing and Student Recruitment at Flinders university commented,
“I recently had the pleasure of working with Dan and the team from Encore Event Technologies for our official opening of the Flinders University Health and Medical Research Building.
Dan and the team demonstrated a deep understanding of our requirements and provided innovative solutions to enhance our event.
Their ability to adapt to adapt to last-minute changes with professionalism and ease was outstanding and we can always rely on them to deliver to a high standard.
I highly recommend Encore Event Technologies for your next event, and we look forward to collaborating with them again for our future events.”
The new Health and Medical Research Building (HMRB) is a ten-storey landmark set to be home over 600 medical researchers, clinicians, and support staff with the aim of tackling the most pressing health challenges of our time.
The event was covered across several local media outlets including AdelaideNow and Mirage.
Photography credit: Brenton Edwards, Stories Well Told
We are delighted to share that Encore was awarded the National Incentive Event of the Year at the Meetings Events Australia National Awards on Thursday 13 June. This honour highlights our exceptional production of the gala dinners for the 2023 Amway China Leadership Seminar.
Encore’s talented team orchestrated 15 awe-inspiring events across two iconic New Zealand venues, featuring a massive LED wall with captivating, themed designs, stunning table projections, special effects, and extraordinary performances. The outcome? A series of unforgettable evenings that celebrated Amway’s top achievers in grand style.
Back in May 2024, Encore won the NSW State Award for the same event.
Both the the State and National awards acknowledges the immense creativity, technical brilliance, and seamless teamwork that went into creating the stunning series of events for Amway’s Diamond-level top performers.
Over a two-month period from October to December 2023, a delegation of 10,000 Chinese visitors experienced a memorable and awe-inspiring series of events across New Zealand as part of Amway’s extensive recognition program. The celebrations culminated in 15 spectacular gala dinners held at two iconic venues: Auckland’s Viaduct Event Centre and Queenstown’s Ice Arena.
Encore’s award-winning production featured a stunning array of innovative technologies and creative design elements that left guests in awe. The highlight of the galas was a jaw-dropping visual spectacle that included a blended 180-degree projection screen, 80 spectacular table projectors, special effect lasers, snow machines, and multisensory interactive displays representing earth, water, fire, and air. The immersive content, seamlessly integrated into the event’s theme, showcased New Zealand’s natural beauty and Amway’s core values of harmony, wonder, and partnership.
During each gala dinner, the Viaduct Event Centre and Queenstown’s Ice Arena underwent dramatic transformations with breathtaking visual effects, including lava projections and stunning custom motion design content across both locations. Guests were treated to high-energy performances by Strings of Fire, JGEEKS, C-Pop singer Laurence Larson, and multimedia performers Vosper Tron, all perfectly choreographed to create a captivating and unforgettable experience.
Encore’s success in executing this complex and large-scale production is a testament to the team’s creativity, expertise, and dedication. The journey began one year prior with a competitive pitch and continued with meticulous planning, including initial design concepts, storyboarding, and first renders, leading up to the remarkable final galas.
Michael Magafa, Commercial Director APAC, was delighted with the win, commenting,
“I'm thrilled to share the fantastic news of our win! This achievement is more than just an award—it’s a testament to the hard work, creativity, and dedication that our team brings to every project."
Producing the gala dinners for the 2023 Amway China Leadership Seminar was an incredible feat. It challenged us to push the boundaries of what an incentive event could be, and I’m proud to say that our team rose to the occasion. We crafted a series of breathtaking experiences that not only celebrated the outstanding achievements of Amway’s Diamond-level performers, but also set a new standard for event production.”
We want to extend our sincere gratitude to Amway China, our client, for giving us the opportunity to create such a breathtaking event and of course our phenomenal team for making this achievement possible.
Encore treated guests at this year’s 2024 Air and Space Power Conference to an LED odyssey.
The Brief
The sky was the limit for this year’s brief to event production specialists, Encore, who were appointed the task of designing and delivering the 2024 Air and Space Power Conference. Having delivered the prestigious biennial event twice before, Encore was familiar with the production standard the event and its guests had come to expect. Presented only with a static graphic of the event’s proposed branding, whilst also relying on Encore’s past experience delivering the event, it was an open brief for their in-house team at the National Convention Centre Canberra.
The Solution
With all eyes on the stage, it was the focus for Encore’s design solution. This year the team opted for an all LED set design rather than projection. The aim was creating a look that was uniform and capable of delivering an incredibly bright experience that not only immersed guests in a space-travel-inspired experience, it also brought to life the colours and vibrancy in the event’s branded content more so than what projection could. This LED story continued right across the stage, including the digital lecterns and digital fascia on the presenter panel creating a seamless content display. Another key design element was creating depth and dimension using multiple levels and curved staging. It wouldn’t be a space themed event without the all-important star-cloth which the team added either side of the stage to frame the set. The event’s branded graphic also influenced the lighting design which used the same colours along with moving GOBOs of aeroplanes flying over the stage flooring. Haze was also strategically used throughout the event to add another layer that mimicked a cloudlike effect.
The Result
Encore’s render-to-reality service played a pivotal role in communicating the end design concept. Better still, what was delivered on show day was exactly what was rendered. It’s this peace of mind which is why Encore is trusted with delivering events of this calibre year on year.
The team is still receiving glowing feedback from delegates and speakers about how successful and enjoyable the event was.
The event planners at Air Force Events are already looking forward to seeing what Encore delivers for their next event.
“I don’t know how you’ll be able to top this off in two years’ time. The LED screen made a huge impact. Everyone was talking about it!
“What I also really valued was the 3D renders. They allowed us to visualize every detail, from the layout and design to lighting and décor, giving us a clear picture of the final result and peace of mind our idea will be what’s delivered.”
Encore welcomes the challenge.
The 2024 Helloworld Travel OMC Conference wrapped up in true Aussie style in Sydney, with over 550 attendees soaking in the vibrant atmosphere. Hosted at the Hyatt Regency during the days and the Overseas Passenger Terminal for a dazzling gala dinner, this event was a testament to the thriving travel industry Down Under.
Encore was engaged to transform the venues into an engaging experience for attendees through tailored creative design, audio-visual and lighting solutions.
Held by day at the Hyatt Regency, the conference was not short on exciting nighttime activity with a Welcome event on the harbour aboard Starship Sydney that kicked off the conference with style as delegates enjoyed not only breathtaking harbour views but an amazing fireworks display!
The theme, “A World of Opportunity,” echoed throughout the event, with speakers like Qantas CEO Vanessa Hudson, swimming legend Grant Hackett, and motivational guru Ben Crowe inspiring optimism for the future.
Throughout the conference, owner-managers shared insights on the importance of passion, customer care, and industry relationships, proving that despite evolving trends and technology, the heart of travel remains unchanged.
Networking lounges buzzed with excitement as suppliers showcased their offerings, with Viva Holidays celebrating their 50th anniversary in style. Glittering attire was a must for their spirited “Sale of the (Half) Century” game, adding a touch of glamour to the affair.
The grand finale came with the Gala Dinner, sponsored by Qantas, where the Overseas Passenger Terminal was transformed by Encore into an exclusive haven.
As guests arrived at the Overseas Passenger Terminal they were greeted with a red carpet experience and a striking neon archway leading into the exclusive networking area. Uplighting on the luxe curtain draped partition created a warm mood-lit ambience while custom GOBOs projected Qantas and Helloworld Travel branding.
The Qantas Australian Girls Choir kicked off the evening, with a stirring rendition of ‘I Still Call Australia Home’, setting the stage for a night of celebration and surprises.
On the stage itself, sat a large LED wall visually separated into three panels by two columns of shimmering sequin tiles creating a stunning artistic effect. The room and stage lighting was further enhanced by LED tubes being suspended from the ceiling – a stunning effect and perfect complement to the Gala’s ‘light up the night’ theme.
As the night unfolded, attendees learned that Vancouver would host OMC 2025, igniting anticipation for another year of networking and exploration.
After the meal the dance floor beckoned as delegates enjoyed live music from Big City Beat and danced the night away.
As the conference drew to a close, attendees departed with a renewed sense of inspiration and camaraderie, ready to seize the countless opportunities that lie ahead in the ever-evolving world of travel.
Sarah Gerrand, GM Partnerships and Events, at Helloworld Travel was delighted with the event commenting,
“Encore exceeded all expectations with the execution of the 2024 Helloworld OMC Conference in Sydney. From the seamless delivery of our conference at the Hyatt Regency Sydney to the stunning Gala Dinner at the Overseas Passenger Terminal, every detail was meticulously crafted. Their creative design, audio-visual expertise, and lighting solutions were amazing, perfectly reflecting the conference theme, ‘A World of Opportunity.’ Encore’s dedication ensured a memorable experience, leaving attendees inspired and charged for the future.”
Elevating The Business of Events with Innovation
Brief: PCMA Asia Pacific aimed to host a conference in Singapore that would set new standards for the events industry, requiring innovative solutions to engage attendees and deliver an unforgettable experience.
Solution: Encore APAC partnered with PCMA Asia Pacific to ignite the future of events at The Business of Events ‘Unbound’ Conference in Singapore. Leveraging its expertise in creative production, Encore crafted an immersive exhibition stand which captivated attendees and showcased the alliance of cutting-edge technology together with creative interactive content.
In addition to its impressive exhibition stand, Scott Nodsle was joined on stage during the conference program by Encore’s Creative Director, Julz Partington who has become a regular presenter in the event industry speaker circuit. They answered questions on the topic of ‘The Mindset of Innovation’ exploring the strategies for integrating innovation into customer partnerships, creative production and planning through to integrating it in the Encore workplace ensuring that both our customers and talented teams are innovative and inspired to deliver world class service and think outside the box, ensuring they are not just being AV order takers.
Result: Encore’s presence at The Business of Events ‘Unbound’ Conference left a lasting impression on attendees, solidifying its position as a trailblazer in the event industry throughout the region. There immersive exhibition stand and insightful presentations by Encore’s leadership team received positive feedback, inspiring our industry and demonstrating the power of a creative production partner in events. It’s not about the technology but rather more about how the technology can be used by our creative production specialist to evoke a feeling, create a memory or convey a message. By partnering with PCMA for the Business of Events conference, Encore showed the event organisers and industry alike that the answer to a successful event is, finding the right partners who can understand your brand, your message and your event purpose and help you deliver unparalleled experiences. Encore reaffirmed its commitment to driving innovation and excellence within the events space throughout APAC.
Florence Chua, Managing Director, APAC at PCMA was delighted,
“Encore Event Technologies proved to be an exceptional partner for our conference. Their understanding of our event needs and requirements were delivered with innovative ideas in creative production and flawless onsite execution. We are grateful for the passion and collaboration the Encore team brought to the partnership, “teamwork makes the dream work.” We have already started to engage with Encore to plan next year’s chapter of the event and we look forward to continuing our partnership with Encore for the future.”
Scott Nodsle, Managing Director Encore APAC, commented,
“The Business of Events Conference was a fantastic opportunity for Encore to showcase our expertise and innovation in creative event production. It was truly a team effort, and I’m incredibly proud of our collaboration with PCMA Asia Pacific. Together, we set new standards for event experiences and left a lasting impression on attendees. I look forward to future collaborations and further pushing the boundaries of what’s possible in the event industry.”
Conclusion: Through its partnership with PCMA Asia Pacific, Encore Event Technologies APAC showcased its unparalleled expertise and innovation, setting new standards for creative production. By pushing the boundaries of event design and embracing new technologies, Encore continues to elevate the future of events and inspire industry professionals worldwide.
This year’s Canberra Convention Bureau Top Secret Gala Dinner, hosted at the National Convention Centre (NCCC), truly lived up to its name, leaving interstate delegates dazzled with the creative event design crafted by Encore. As the in-house event production partner for the NCCC, Encore was tasked with creating an unforgettable experience for the annual Platinum Members Dinner, a pivotal highlight of the 3-day city-wide event showcase.
The Brief
Top Secret is an annual familiarisation tour where the Canberra Convention Bureau invites national and corporate CEOs and Event Managers to experience all that Canberra offers in the event world. Given the event’s high profile, Encore’s role was critical in showcasing why the NCCC is one of the country’s leading destinations for corporate events. The challenge was to design a solution that not only highlighted the venue’s technical capabilities but also demonstrated flexibility and scalability to cater to a variety of creative event types, designs, and sizes. Encore’s brief was clear: create a stunning, memorable event that leaves attendees inspired.
The Solution
Encore’s production team, led by Technical Director Hamish McConchie, designed a truly captivating experience, utilizing a combination of advanced technology and creative event design. The focus was on reimagining a familiar space to make it feel both exciting and intimate. With a background in theatrical design, McConchie built layers into the production design to deliver unique experiences throughout each phase of the evening. The creative use of lighting, sound, and video technology was instrumental in achieving this goal.
The evening began with a full venue tour, during which Encore created various event setups to demonstrate how each room could be used as an event space. After the tour, guests were ushered into the Exhibition Hall for the main event. Known for hosting large-scale events with thousands of attendees, the Encore team reimagined the space by dividing it into three sections, each representing a different stage of the evening.
The first section was the Welcome area, where guests enjoyed drinks and canapés amid an ambient light setting, while neon purple Titan Tubes were installed vertically along the floor to create a striking visual continuity tied in to the digital signage around the building. The remaining sections of the hall were masked off with creative lighting, creating an air of mystery and anticipation for what was to come.
Encore’s innovative use of a “curtain of light” – crafted using powerful Diamondback’s and Rivale moving heads – added to the sense of intrigue. This bright and colorful setup, combined with haze effects, set the tone for an immersive experience. As the evening progressed, guests were invited onto an elevated platform for the main dining event, which featured a stunning technical showcase with kinetic truss, high output lighting, and LED screens in unique configurations. The intricate lighting design, synchronized with a dramatic soundtrack, provided a visual feast for attendees.
The second section, the main dining area, was a stunning technical showcase. Encore utilized kinetic trusses to create a dynamic lighting and video experience. The trusses were programmed to move and shift, creating different looks and adding a sense of drama to the event. This innovative approach provided an ever-changing visual backdrop, with wireless lights and LED pillars enhancing the stage area. LED screens floated above, displaying beautiful custom graphics. The intricate lighting design was synchronized with a dramatic soundtrack, providing a truly captivating experience for attendees.
Following the main dinner and speeches, guests were treated to a final surprise. The trusses above the dining area moved to reveal a larger section of the Exhibition Hall, showcasing the venue’s grand scale. This final section, designed to mimic a typical corporate event, featured a jazz band on stage, Scenic Panels, and up-lighting, creating a more relaxed ambiance for dessert and drinks. The gradual opening of the space was a powerful demonstration of the Exhibition Hall’s flexibility and Encore’s technical creativity.
The Result
The result of Encore’s creative event design was a dazzling evening filled with surprise and delight. Through innovative design and technical prowess, Encore transformed the NCCC into a vibrant, immersive experience, leaving attendees dazzled and inspired for their future events.
By segmenting the vast Exhibition Hall into three distinct sections, Encore successfully transformed the space into a series of intimate experiences, each with its own unique ambiance. The combination of advanced technology, imaginative lighting, and creative staging left delegates inspired and eager to recreate similar experiences for their own events.
The impact of Encore’s event design was felt throughout the evening, with attendees remarking on the importance of technical production in creating lasting memories. One delegate commented that the event was a testament to how technology and creativity could come together to create truly unforgettable moments.
Encore’s success in delivering the Top Secret Gala Dinner this year demonstrates its commitment to pushing the boundaries of event design. The company’s ability to ignite excitement and inspire event planners to think creatively about what’s possible underscores why Encore is a leader in the industry. By embracing innovative technology and combining it with artistic flair, Encore continues to set the standard for event design and production.
Comment from the client
Encore Event Technologies APAC, the renowned leader in creative events production, showcased its unparalleled expertise and innovation at PCMA Asia Pacific’s The Business of Events Conference held in Singapore this week. With captivating creative project management, content creation across multiple visual touchpoints including media walls, plenary and break room stage sets, Encore ensured that the core message of Unbound was delivered throughout creative content and live in room experiences.
The highlight of Encore’s presence at The Business of Events Conference was its immersive exhibition stand, which transported attendees into a world of creativity and innovation. Featuring cutting-edge technology, interactive displays, and engaging visuals, the stand served as a testament to Encore’s commitment to pushing the boundaries of event design and experience.
“Our goal was to create an unforgettable experience that would inspire and engage conference attendees,” said Scott Nodsle, Managing Director APAC.
“We wanted to showcase the power of immersive event design and demonstrate how technology can be used to elevate the attendee experience, it’s not just about the technology but it’s about how it’s used to convey a message or trigger an emotion.”
In addition to its impressive exhibition stand, Scott Nodsle was joined on stage during the conference program by Encore’s Creative Director, Julz Partington who has become a regular presenter in the event industry speaker circuit throughout the APAC region.
Both Scott and Julz answered questions around the topic of ‘The Mindset of Innovation’ exploring the strategies for integrating innovation into customer partnerships, creative production and planning through to how Encore incorporates this strategy within our workplace ensuring that both our clients and talented teams are innovative and inspired to deliver world class service, think outside the box and ensure they are not just being AV order takers.
“Our comments were well-received by attendees, who were eager to learn how they could leverage the mindset of innovation to create more impactful events,” said Julz Partington. “We discussed the importance of staying ahead of the curve and embracing new technologies, but that the technology will only take you so far in your quest for innovation, you need the skill set and the talent behind the technology to be able to use the technology it to its full capabilities to evoke emotion, curate an event and inspire guests.”
Encore’s partnership with PCMA Asia Pacific’s, The Business of Events Conference reaffirms its commitment to driving innovation and excellence throughout the event industry. With its immersive exhibition stand and insightful contributions to the conference program, Encore continues to set the standard high for creative events experiences.
Florence Chua, Managing Director, APAC at PCMA was delighted,
“Encore Event Technologies proved to be an exceptional partner for our conference. Their understanding of our event needs and requirements were delivered with innovative ideas in creative production and flawless onsite execution. We are grateful for the passion and collaboration the Encore team brought to the partnership, ‘teamwork makes the dream work’. We have already started to engage with Encore to plan next year’s chapter of the event and we look forward to continuing our partnership with Encore for the future.”
The Brief
This year’s Hyatt Client Appreciation Event returned to Grand Hyatt Melbourne and delivered a feast for the senses for 80 special guests. Each year the highly anticipated event provides the opportunity for the Hyatt brand to showcase the chosen venue’s meeting and events offering. It’s a chance for both Hyatt and Encore to work together to dazzle, inspire, and leave guests with a lasting impression of why Grand Hyatt Melbourne is in the top echelon of Australia’s corporate event venues.
The brief to long-standing in-house event production partner, Encore, was to highlight Grand Hyatt Melbourne’s unique offering – its unparalleled location, the diversity and versatility of event spaces, and the world-class production and technology expertise available to planners.
The Solution
Under the guise of ‘Grand, Personified’, Encore’s in-house team designed and delivered a sensory experience of Melbourne through the eyes of Grand Hyatt Melbourne. The idea underpinning the concept was taking guests on a journey through the vibrant city and how the venue is intricately woven into its rich history and culture. With its central location, Grand Hyatt Melbourne was brought to life as the beating heart of the city. As only “a tram stop away” from all the city’s major landmarks, it was fitting to turn the event’s registration desk into a Melbourne tram stop. From there guests were ushered down a green carpet into the Courtyard to enjoy arrival drinks and canapés. The Courtyard is a unique space designed to emulate the many lush parklands surrounding the hotel, which play host to some of the country’s major sporting events. Lining the green carpet stood LED Pixel Totems displaying iconic Melbourne sporting experiences. Alongside the Pixel Totems, beautiful flower performers greeted guests adding an artistic flair to the magical parklands space. Guests next journeyed into the Verandah for the main dining experience. Here, the Encore team used Touch Kiosk for the seating chart – turning a somewhat taxing task into a streamlined digital experience where guests found their seats at the touch of a button.
The Verandah was designed to celebrate Melbourne’s iconic culture and art scene. Encore employed a range of audio and lighting technologies to transform the venue walls not only into works of art, but a historical journey of Grand Hyatt Melbourne’s part in the development of Melbourne. A simple yet effective lighting solution was used to decorate the tables, with LED lights placed underneath turning them into colorful beacons that glowed throughout the night. A novel approach was used to make the dining menus more tactile, replacing the standard flat piece of cardboard for a fun puzzle guests enjoyed completing. Guests were then treated to some of Melbourne’s finest foods and wine from Executive Chef Steven Beaumont and his team. Whilst guests enjoyed the smell and taste sensations, their ears were also treated to mesmerizing sounds from a live three-piece band playing in the adjacent Library. It was a truly captivating dining experience.
And there was more to come.
Following dinner, guests were invited back through the doors they entered from to be welcomed by an entirely new space. During the dinner, Encore’s production team went to work to completely transform the Courtyard from a magical parkland into a vibrant concert-like space. The impact of the unveiling lived up to expectations with guests left speechless at the transformation and the spectacle that awaited them. Encore used creative lighting and haze to deliver an atmosphere that was sure to get the party started. Guests were entertained by FX Entertainment, a unique mosaic-mirror-clad duo that danced and performed mime. At the final turn of the decks by DJ DuJour, the event concluded. Whilst it was officially over, it was also officially an outstanding success with guests complimenting Grand Hyatt Melbourne and Encore on a truly wonderful evening.
Client comment:
“Thank you so much for the most magnificent dinner on Tuesday night. The whole experience was magnificent. The food was exceptional, every dish being a piece of art. The Melbourne theme was also beautifully executed. I may be copying it in the future!!”
Demonstrating innovation and creativity, Crown Melbourne & Encore invited key clients and industry guests to ‘Look through the cut glass’.
The immersive event demonstrated the future of 5 star hospitality and innovative event technology – where innovation meets ambiance.
Guests were invited to imagine a world where every beam of light dances through intricately designed cut glass crystal, casting a mesmerising kaleidoscope of colours that elevates events into a new level of sophistication.
This creative strategy set the tone for the event as we celebrated the two partners combine to one in true partnership.
In a stunningly presented room, Encore curated and produced all factettes of the experience bringing the vision to life & creating an extraordinary spectacle, through content, lighting and event technology, while art directing the entertainment and hospitality aspects of the event.
Like the refined colours and flavours of the carefully curated whisky presented in a cut glass, the luscious hospitality provided by Crown sung a symphony of flavour, whilst Encore’s innovative creativity, technology and production created a truly immersive experience.
It was an unforgettable evening, featuring the latest innovations such as a giant immersive LED Cube, LED DJ booth, in-door pyrotechnics, next-gen multimedia content, and entertainers encased in LED lighting cages alongside modular 3D LED constructs.
But the excitement didn’t end there! Our L-Acoustic speaker system, cranked up, filled the venue with thumping sound as DJ Eliza brought the good vibes from her custom-built booth.
The talented chefs and team from Crown Melbourne treated the VIP guests to impeccable catering including a floating antipasto table, delicious canapés, and refreshing Four Pillars cocktails served by the Crown Events and Conferencing team.
A final engagement element was Encore’s Chime platform which was used as custom event ap and linked the invite so guests could seamlessly learn about the event, team, products, offers and seamlessly RSVP. Then for the event and post event it was enabled as a networking platform so guest could see information on key stakeholders in the room and view brochures and gallery for the event. It will remain live so key clients and event organisers can reference it when they need to.
This event was truly immersive, as we not only created magical moments but also unveiled innovative event concepts and designs, explored the latest trends in immersive events, and celebrated the power of unforgettable experiences.
It wasn’t just another gathering – it was a celebration of collaboration, creativity, and client success! Together with Crown, Encore redefined that it’s not about the technology but about how to best use the technology to convey your creative strategy.
The Brief
Encore was engaged by, Mumbai based, BOI Media and Entertainment working with ICICI Prudential Life, to create a prestigious gala dinner for the ICICI Prudential Life 20th Starclub Incentive Conference. A five-day event celebrating the company’s top performers.
ICICI Prudential Life were offering a once in a lifetime opportunity to nearly 800 participants to be flown from India to Melbourne for the occasion.
The scale and prestige of this annual event is legendary and incentivises employees to strive for an invitation to the next trip. This trip however had been delayed since 2019 and would be the first since Covid and be among the first major events for the Encore team post-Covid.
One more important detail, Encore was now operating in a new world with higher wages and high inflation; so, the solution needed to be carefully thought through to deliver on the original concept without adding financial pressure.
The Solution
With India being a cricket-loving nation, BOI requested the theme for the Gala Dinner to be ‘Master Blasters’.
Through the use of kinetic lights, a 22m wide curved screen, table projections and extensive room lighting, the Grand Palladium room at Crown Melbourne gradually transformed and transported the audience to the grounds of the MCG.
Entertainers and chefs were specially flown in from India to add to the atmosphere and authenticity of the evening.
The Encore team found clever alternative solutions to reduce costs without reducing the impact. The team also leveraged their strong relationships with suppliers to deliver the project on budget but with no compromise on quality.
The Result
As soon as guests walked the red carpet into the Grand Palladium their jaws dropped.
The impact of the Gala Dinner was as dramatic and memorable as it was symbolic. It encompassed a cultural vibe for the Indian delegation and recognition of what Melbourne stands for as an international conference city.
Encore overcame monumental challenges to deliver an event that exceeded the high client expectations and was highly successfully for all stakeholders.
A magnificent result was delivered by Encore for BOI and ICICI Prudential Life; the team were back to black and gig fit!
