Encore Redefines Personalised Event Experiences at AIME 2025
Encore took event personalisation to new heights at AIME 2025, showcasing its innovative approach to creating bespoke event experiences that truly engage. With the theme “Your Experience Matters,” Encore transformed its stand into an interactive playground where technology, creativity, and immersive storytelling came together to demonstrate the future of personalised events.
A Stand Designed for Personalisation
Visitors to Encore’s Stand A60 were wowed by the stunning 3-metre-high LED wall panels framing the 18sqm space. At the centrepiece of the activation was a cylindrical platform and curved LED screen, where attendees could design and capture their own personalised photo experience. This highly interactive activation reinforced the power of tailored event design, ensuring that no two experiences were the same.
Encore’s innovative stand design included curved and cylindrical LED displays, a first for the Australian event industry, which showcased show-stopping content in an immersive and impactful way.
From the moment attendees arrived, they stepped into an experience that was uniquely their own and immersed in a journey crafted around their preferences – mirroring how Encore personalises event experiences for clients across the world. By leveraging data-driven personalisation techniques, cutting-edge technology, and interactive storytelling, Encore showcased how events can be transformed into deeply engaging and meaningful experiences.
Engagement Beyond the Booth
Encore’s activation wasn’t just about the visual spectacle – it was about putting attendees in control of their experience. Inspired by insights from event personalisation trends, the activation featured an animated character that greeted guests and guided them to the interactive experience. Encore produced a range of customised content for delegates could select their preferred scene and experience featuring themed motion graphics along with matching lighting and sound effects – ensuring a unique selfie photo opportunity. Interactive digital technology was also incorporated into the experience using Encore’s IntelliTouch touchscreen for guests to activate their preferred experience with a tap of a finger.
Guests contributed to the live digital installation by sharing their experience on social media reinforcing their role as co-creators of the experience.
In addition, attendees had the chance to win a $500 experience gift voucher, further driving participation and reinforcing Encore’s commitment to experiential engagement.
Setting the Standard for Future Events
AIME 2025 once again solidified its reputation as the premier business event in the Asia-Pacific region, with over 600 exhibitors, 650 hosted buyers, and more than 20,000 meetings facilitated.
But what set Encore apart was its ability to bring personalisation to life in a way that resonated with attendees.
“In a world where audiences crave deeper connections and more meaningful interactions, we develop innovative ways to engage and immersive attendees.” said Michael Magafa, Commercial Director, Encore APAC.
“Attendees want to feel seen, valued, and immersed in an experience that feels uniquely theirs. For event professionals, this means going beyond generic activations and crafting bespoke experiences that resonate on an individual level.”
“Today’s audiences expect more than just attending an event – they want to feel seen, valued, and immersed in experiences that feel uniquely theirs. Encore has the creativity, production strategies and technology to do just that.”
The activation at AIME 2025 underscored Encore’s leadership in the future of event experiences – one where technology, creativity, and deeply personalised engagement come together to create something extraordinary. With increasing demand for customised activations, Encore’s innovative approach ensures that every event is more than just an experience – it’s an unforgettable journey.
For more information on Encore’s event solutions, visit Encore’s AIME: