Inchcape launches Deepal Australia: Unveiling the S07 Electric Vehicle at Spectacular Bondi Beach Event by Encore
Inchcape unveiled DEEPAL – a forward-thinking luxury brand from Changan Automobile at the intersection of technology and design – at an innovative launch event at Bondi Pavilion. DEEPAL’s philosophy – combining the essence of technology, nature, and humanity – was at the heart of the event, focusing on sustainability, environmental consciousness, and immersive design.
The stage design embraced Bondi’s natural beauty, with guests, cars, and hosts all on the same level, ensuring the brand integrated seamlessly with its surroundings. The open layout allowed public spectators to gather and enjoy the presentation from the grassy hills, promoting inclusivity.
The event showcased DEEPAL’s commitment to sustainability, with every decision filtered through the lens of reuse and quality. Cutting-edge technology merged with ergonomic design elements, providing an interactive and hands-on experience for attendees, enhancing the brand’s story. This harmonious blend of technology, nature, and accessibility highlighted DEEPAL’s vision, resulting in a successful and memorable launch event.
Produced by the award-winning event specialists Encore Event Technologies, the launch showcased the S07 in an immersive experience that perfectly combined technology, design, and entertainment.
Michael Magafa, Commercial Director, Encore APAC commented,
The team crafted a bold creative strategy for DEEPAL Australia’s launch, positioning the brand as a trailblazer in electric vehicle innovation. Held at Bondi Beach, the event featured fluid, metallic design and interactive experiences that immersed guests in DEEPAL’s eco-conscious, forward-thinking vision. With cutting-edge LED technology and custom multimedia content, the launch of the S07 electric SUV set a new benchmark for automotive events in Australia, embodying DEEPAL’s commitment to sustainability and innovation.”
Cutting-Edge Event Design & Technology
At the heart of the event was a giant wide-screen LED display, featuring bespoke content created by Encore’s talented multimedia artists. The custom visuals brought the DEEPAL brand and the S07 model to life, capturing the audience’s attention and setting a futuristic tone for the evening. Enhancing the impact, the stage design incorporated a massive semi-circular platform illuminated with dynamic LED lighting, creating an eye-catching centrepiece for the vehicle presentations.
Each car on display was presented in a uniquely designed setting, including the S07 and additional concept models, S05, G318, E07, L07. The perimeter of the event space was adorned with hundreds of LED tubes, programmed in stunning different colours, creating a vibrant and electrifying atmosphere that highlighted the brand’s identity.
Elevated Style and Décor
Brand-themed florals adorned every table, enhancing the sophisticated ambiance of the event. Encore’s attention to detail was evident throughout, combining state-of-the-art LED technology with luxurious styling to create an elegant and immersive environment that reflected DEEPAL’s vision for the future of electric vehicles.
Immersive Guest Experiences
The event provided guests with exclusive access to the DEEPAL S07 and other concept models, allowing them to explore the advanced features and innovative design elements up close. DEEPAL executives delivered engaging presentations, emphasising the brand’s commitment to sustainable innovation, and offered insight into the future of their electric vehicle lineup.
Entertainment That Made Waves
Adding to the event’s lively atmosphere, a water-themed dance troupe performed a captivating routine inspired by the energy of Bondi Beach. The entertainment was further elevated by an energetic DJ set keeping the energy high, ensuring a vibrant, beachfront vibe throughout the evening.
A Symbolic Cultural Exchange
In a gesture that celebrated the partnership between China and Australia, the event concluded with a symbolic exchange of gifts between representatives from both nations. The Chinese delegates received iconic Bondi Beach lifesaving uniforms and a stunning aerial photograph of the beach, while the Australian hosts were presented with traditional Chinese artwork, symbolising the cultural connection and goodwill between the two countries.
A Landmark Launch Event
The launch of DEEPAL’s S07 electric SUV at Bondi Beach set a new benchmark for automotive events in Australia. By combining cutting-edge LED technology, bespoke multimedia content, and a meticulously styled environment, Encore produced an unforgettable experience that perfectly aligned with DEEPAL’s commitment to innovation and excellence.
