Encore’s dazzling showcase of innovation and technology pushes the envelope in event production
Encore’s tech spectacle for Amway China’s elite in NZ raises the bar in event production
Encore Event Technologies APAC have shattered the boundaries of event excellence, unveiling an unparalleled experience for 10,000 Chinese visitors that redefines the standards of extravagance. This was not just a celebration; it was an electrifying showcase of innovation and technology, a spectacle that will be etched in memory for a lifetime.
Picture this: a delegation flown to New Zealand in 12 waves, embarking on a two-month odyssey from October 9 to December 5 for the 2023 Amway China Leadership Seminar. What awaited them was not just a series of gala dinners but a sensory explosion of sights and sounds meticulously crafted by Encore.
The pièce de résistance? A mind-blowing final gala night held 15 times throughout the period at the Viaduct Events Centre in Auckland and the Queenstown Ice Arena. A year in the making, each event was a symphony of technological marvels and heart-stopping entertainment that left attendees breathless.
Picture this: a delegation flown to New Zealand in 12 waves, embarking on a two-month odyssey from October 9 to December 5 for the 2023 Amway China Leadership Seminar. What awaited them was not just a series of gala dinners but a sensory explosion of sights and sounds meticulously crafted by Encore.
Now, let’s talk tech. Encore, always at the forefront of innovation, showcased the L-Acoustics L2D Loudspeakers, a game-changer that marked them as the sole APAC company outside the global pilot program. According to Daniel Lourenco, the Director of Innovation and Technology, these speakers aren’t just you average everyday line array speakers; they’re a revolution. “They give greater horizontal dispersion at the front of the stage, extreme amount of energy reproduction, quick and efficient setup time, resulting in a sound quality that frankly gives you goosebumps.“
The scale of these events was colossal, with over 6,000 work hours dedicated to an array of technology that would make your jaw drop. 155sqm LED screens, 15x 20K projectors, 80 table projectors, eight curved screen projectors, and an ice rink – yes, an ice rink – were just the tip of the technological iceberg. More than 600 hours of custom motion design content transported attendees through the breathtaking landscapes of New Zealand on a giant, mountain-shaped central LED.
Delegates in Queenstown were also treated to an incredible display on ice. Daniel explains, “The five skater performers wore 3D tracking beacons driven by Disguise software and we used real time generated tracking content utilising Notch and automated follow-system Zactrack for video and lighting tracking, leaving a visual trail of butterflies or fish. We also had the tracking system on the main performer which really added to his performance.”
To enable the artists to move around without having to walk or skate on the ice, Wahlberg remote controlled motorised platforms were flown in from Germany,
“Traditionally they are used to move stage platforms but we changed the tyres, put studs on them and converted them into bespoke purpose built platforms that we could use to drive the MC and lead singer to the stage and create a bridge to the VIP area. It worked surprisingly well after a lot of fine tuning and rehearsal. We put dedicated cameras in the roof to give the operators a bird’s eye view and attention to detail was paramount as we all understood the safety concerns, particularly around acceleration and deceleration.”
But it wasn’t just about visuals. Encore wove a technological tapestry, utilising Disguise software, Notch, and Zactrack for real-time 3D mapping, turning performances into mesmerising experiences with trails of butterflies and fish.
In the words of John Schryver – Special Events Director for Amway 2023
“We didn’t just aim for an event; we aimed for an extraordinary journey. The feedback from attendees confirms that we didn’t just meet expectations; we exceeded them, delivering an experience that was truly transformative and unforgettable.
For Encore the 2023 Amway China Leadership Seminar set a new benchmark for their event delivery capabilities, showcasing their aptitude for creating experiences that go beyond the ordinary, their global procurement networks, and their local knowledge and expertise.
