Encore and W Sydney Are Set to Electrify the Event Landscape

Leading event production company, Encore Event Technologies, have today announced a new agreement with W Sydney, appointing Encore as the hotel’s event production partner. The agreement incorporates innovative event services including the latest hybrid solutions to elevate the client experience. With a reputation as a leader in event production, and creative and industry leading technical solutions, the Encore team will strategically focus on W Sydney’s clients and customer service needs.

Encore’s winning pitch to W Sydney was delivered during NSW’s second COVID related lock-down. The hotel’s original creative concept for an in-person presentation was reimagined and redesigned for a virtual tour deforce. Using Encore’s innovative audience engagement platform of Chime Live in combination with an Immersive XR Stage the bid team presented from within a virtual rendition of a W Sydney event space that was still in reality under construction at Darling Harbour.

W Sydney’s Director of Sales & Marketing, Roxanne Markovina, said of the partnership, “The Encore team showcased a creative approach during the bid presentation process, demonstrating an understanding of the unique requirements of W Sydney and the direction of the hotel and W brand in delivering exceptional experiences to our guests and clients.

We are thrilled to be working with the Encore team ahead of W Sydney’s opening in October 2023, as they bring their industry leading array of technical solutions and award-winning creative and production services to our client’s events.”

Encore Managing Director, Scott Nodsle, shared, “This is a fantastic time for Encore. It’s not every day a hotel like W Sydney enters the market, so we are thrilled to announce this partnership. As the global event technology partner for Marriott International, our synergies align perfectly to both the brand and what customers expect; consistent, world-class service with the most flexible, innovative solutions.”

W Sydney will be a flagship opening for the W brand in Australia when it opens later this year, and they want a partner that is as unique and diverse as they are, a powerhouse of event production setting them up to shine; and that’s what we do at Encore. We deliver the best of best.”