Every year we see the ripple effect of what’s hot in Hollywood washing up on our own shores. So it’s no surprise that last year's event themes were dominated by the much loved Great Gatsby. It’s clear to see the influence pop culture has over every facet of society and events are no exception. Any thoughts on what’s in store for event themes in 2015? Hint: it’s more than a few of shades of grey! If grey’s not your colour, don’t fret, our stylists have thought of it all from blues to florals and metallics, 2015 is going to be one exciting year on the event styling front. Our talented Event Stylist in Queensland, Georgia Strachan, reveals what we can expect to see on the event circuit this year. Event Trend: A Couple of Shades of Grey Moving away from heavily-styled event themes, is this new wave of event styling – simple, sophisticated and subtle tones with pops of bright and bold colours. With home improvement shows like ‘The Block’ dominating our little screens, our clientele are becoming more educated on styling strategies and hence are placing more emphasis on simple event designs than large-scale theming. Just like our best friend ‘white space’ incorporating grey tones into your event designs allows you to emphasize important details. However, whilst simple, clean event styling can create an air of sophistication for your event, if it’s dynamic impact you’re after than we recommend opting for a themed Immersive Event. Event Trend: Immersive Events With the ever increasing role technology plays in the way events are brought to life, over the last few years we have been moving away from 2D cut-out props and conventional sit down dinners in favour of interactive, dynamic and content-based theming. These are called 'Immersive Events’ that challenge attendees to get up, get moving, think outside the square and really get in the spirit of things. They focus heavily on Technical Creative Production where large scaled digital screens house various forms of content that bring your event to life. If you’re looking for more immersive events inspiration check out our magical Harry Potter themed event we did earlier this year in Adelaide. Event Trend: Metallics Out with the gold and in with the metallics. This year we will see the classic gold and silver being joined by copper, pewter and bronze as the new metallics. From glomesh style glitz to understated matte finishes, we will be seeing metallics on everything including linens and centrepieces to sets and stage concepts. Event Trend: The Blues Blue is the new black. From dark Indigo to classic navy – dark blue is our favourite colour this season. It will be replacing black as the go-to colour for formal dinner looks and event styling. Blue adds a crisp modern twist, a Hamptons-style nautical flavour to lunches, weddings and casual events when teamed with vintage glass and white washed timber elements. So step aside Black, there’s a new kid on the block! Event Trend: Floral Sensations Florals are coming back in vogue. From watercolour pastels and Monet-like painterly effects to high impact, almost psychedelic prints...steer clear of liberty and chintz and embrace the flower power! We’re seeing florals integrated in event themes in creative and innovative ways – as centrepieces, ceiling installations, paper decorations, table linen and even via projection mapping in the lighting. Our stylists search the globe for what’s trending so they stay ahead of the game. They’re inspiration comes in all shapes and sizes, from what’s happening in the fashion, movie and music industries to website designs and home wares. Want your next event styled like this or have an idea you want brought to life, get in touch with us today! Get your daily dose of event inspiration by following us on Instagram. Want to stay up to date with industry trends? Browse our range of downloadable Event Insights papers ... Read More

Custom-made multimedia content for your event isn’t a luxury anymore – it’s essential. Your brand, your message and your customers exist in an environment that now expects communication to be targeted, relevant and impressive. Cookie-cutter templates, presentations and graphics are an instant turn-off to an audience that needs to be engaged with creativity, wit and originality. It’s a daunting prospect to try and compete with major brands and professional creative teams on a global stage, but it’s the reality of working in marketing and events in the internet age. Your Audience has high audio visual expectations Your audience knows what is possible in event theming and branding because they’ve already been exposed to some of the best in the business, whether live or via the web. Australia punches well above its per-capita weight in the events industry, with production companies, artistic directors and staff sought after the world over. As a result, our audiences are used to quality. Your customers are no exception. Customising Your Event Content When thinking about what you can do to make your next event stay in your customer’s mind, start with a blank canvas. It’s tempting to build on a look or theme you’ve used before, but you need to create a unique experience. It is a hard place to start, so try asking yourself these questions; What is the truth of the product, image or idea you want to communicate? What concepts are associated with that? Most importantly, how do your audience see themselves in relationship to it, and how do they aspire to see themselves? What would your audience associate themselves with? When creating an event it is important to think about not only what your audience likes but also what they wish to be associated with. Social media is key to spreading your content beyond the event space and your guests have to want to publicize your event for this to be successful. People are most likely to share things that make them look interesting, funny, exciting and intelligent – all the positive qualities we’d most like to associate with ourselves. Customise your content with customer’s own perception of themselves in mind to resonate with their aspirations. Gather all of your existing multimedia content This is the first step in building up your new customized content. These include still images of staff or product, video material, design files for logos and product names and any other content related to branding, product or application. If your existing material doesn’t cover your vision for the event, talk to your AV provider about the best way to go about creating it. You may need to shoot stills and video, or edit existing assets. Don’t forget to bring any corporate style or branding guides that apply to what you’re doing. Consider your audio material Is there existing music associated with an advertising campaign? Does your company have an identifiable branded sting like Intel or Microsoft? A radically innovative idea for an event could include its own soundtrack, audio installation or theme song. Don’t rule out commissioning new material from composers or songwriters – it might just be the edge you need, and can be affordable in the long run, as digital collateral created for the event can go on to have multiple uses across the web. For more information onevent sound have a look at our previous post Go for Creativity and Practicality when choosing your Multimedia Designer When sitting down with the creative team, including the multimedia and graphic designers that will shape your event, bring all of your material, ideas and an open mind.A multimedia designer sits across both the unlimited world of the imagination and the pragmatic realm of the technical. Technically, anything really is possible, but there will always be a limit to your budget. On the flipside of that equation, you might have a tight budget, but you would be amazed what a resourceful creative and technical team can achieve with it if you trust them to advise you. Remember to Have Fun! While you may be guided by very strict corporate regulations on brand and image usage, don’t forget to have fun! This is especially applicable to hosting a gala dinner or awards night. Events like these ask for a more informal touch, and with digital theming and projections, you can create any kind of environment that you can imagine. Think about what suits your audience and your message – is it edgy, elegant, indulgent or family-friendly? What can you bring to it that people will not have seen before, or won’t be expecting? Staging Connections staff spend their entire professional life working on events like these, and will be able to tell you in the planning stages if you’re heading down an interesting track. They can also suggest concepts and techniques that might not have occurred to you. Again, bring a flexible attitude and benefit from experience. Experience is key On the technical side, there are a huge number of factors to take into account when looking at projecting image, video and other digital content onto screens or objects. For example still photos or videos that seem perfectly usable on a computer or hand-held device are probably unsuitable to be blown up to dimensions possibly metres across. A good multimedia designer will be able to give you a long list of things that do or don’t work when used for different applications. For example, for large-scale 2D projection mapping on the exterior of a building, high definition live video is often unsuitable. Computer animated graphics create much more successful results at that scale. It’s those kinds of insights that you only get from working with experienced professionals. Be mindful of changing resolutions For still images, logos and product branding, the higher the resolution and dpi (dots per inch), the better. It’s a good idea for any in-house graphic design or marketing staff to communicate directly with your AV provider’s multimedia creation team. Every multimedia creator will have a preference for what file formats, resolutions and definitions will be the most useful to them. They’ll also have a mind to what kind of image canvas size (1080x720, 180x1920 and so on) that will ultimately be beamed onto the walls, screens and surfacers of your event. Cut out any ‘Chinese Whisper’ effect or tedious double-up of effort by connecting your tech with your AV’s tech. Explore the possibilities If you’re unsure about the capabilities of technologies such as 2D or 3D projection mapping, get online and search for videos that include those terms. You’re going to find that digital theming of an event with custom-made multimedia content can completely transform any space, big or small. But keep them relevant While it’s good to get inspiration from what you’ll see, try not to be seduced by the ‘wow’ factor. It’s all very well that you could make the exterior of your event space look like it was collapsing as your guests arrived, but it’s just irrelevant if it distracts from your message. Build the beginnings of a major digital campaign Ultimately, engaging your audience and making your message stay in their minds is your goal. If you successfully brand a conference with new video and audio material, you have the beginnings of a major digital campaign. Integrate it with an ongoing social media and web presence, and follow-up with your attendees. Make sure to expand your new event theme into these areas: Email Campaigns Your email database will prove invaluable for this. Harvest details from everyone at the event if you don’t already have them, then send out follow-up material with the same theming. Film content Make it sharable across the appropriate social network – wherever you have invested your presence, and where your customers are. Staging Connections offers custom video production for your brand. Webcasting Creating a webcast of your event is a great way of extending your event space to all of those who could not come. Similarly this webcasted content can be used to market your brand later. Twitter Feeds Customise your Twitter feed with your event styling Event Poll theme Similarly you can import your graphics into an Event Poll theme to tie in all the aspects of your event to your message. Marketing packages Hosted on your website, your multimedia content will bring you continued return-on-investment, Use it to bring people to next year’s event, capture new customers or show those who weren’t there what they missed. Framing your company, brand or idea with fresh, intelligent multimedia content helps you cut through the noise of marketing in a crowded forum. Let us help you Staging Connections can provide a creation, delivery and post-event capitalisation strategy custom built to your ideals, audience and aspirations. They offer a vertically integrated service model that delivers marketing and creative advice, custom content creation and technical production, all unified by central communications and a clear brief. The advantage of the ‘one-stop-shop’ model is that all departments understand each other’s talents, capabilities and requirements. Our designers know exactly what specifications video and visual materials need to conform to in order for our equipment and technicians to produce the best results for you. Our event management staff know exactly what kind of preparation and vision you’ll need to create the best possible look for your event. Contact us to find out more about what custom content we can create for you to make your event exceptional. Want to stay up to date with industry trends? Browse our range of downloadable Event Insights papers ... Read More

The Mad Hatters Tea Party brief was for a fun filled room with props and teapots that created a Mad Hatter environment. We knew that the guests were going to be dressed in theme, giving us confidence to really get creative with the quirky side of the Alice in Wonderland story. The client expanded the ...

Hidden amongst the vineyards in the Barossa Valley was the secret location of one of our first major events of the year – can you guess the theme? Every year, our South Australian team are tasked with producing a spectacular sideshow event with a new theme and secret location fit for 240 guests – no easy feat. This year our goal was to create a magical and interactive ‘Hogwarts’ themed evening. We transformed the staffing quarters of the Old Penfolds Winery into ‘The Great Dining Hall’. To truly immerse our guests into the theme we left no stone untouched – from the lighting, table styling down to the delicious food served by local caterer Ellie Beer Catering – yes, she is the daughter of Maggie Beer. The magical evening began with the guests ferried to the event on a mystery bus tour, arriving in an array of costumes from School Uniforms to wizards and many other popular ‘Harry Potter’ movie characters. “They were greeted by a four piece cover band who played mystical wizardry music as they entered the re-created ‘Great Dining Hall’,” says Event Stylist for SA, Alana Bolt. The biggest challenge the team faced was copyright – “it forced our team to be clever about how we can allude to the theme without infringing any copyright”, says Bold. “We had to pull out all stops to across lighting, audio visual and catering to successfully do this.” Bringing to life an event everyone is so familiar with is very challenging, especially when the theme is magic! Our client originally wanted hanging candles but due to health and safety we opted for the table lanterns instead”. “Guests enjoyed grabbing their “Invisibility Cloak” as they entered the room. We placed moving fire lights along the stage backdrop to create magical movement within the artwork. There was also a haze bellowing out a large cauldron at the end of the room for special effect.” One of the most popular props of the evening were the two interactive photo areas: “The 9 ¾ platform with luggage at the pre function area where guests could get group photos in costume as they enjoyed pre dinner drinks. “Have You Seen This Wizard” photo and props photo booth with hats, glasses, trophy, maps to include in the photo. “[The] Most rewarding part of my job is the first reaction – the look on the guest’s faces the moment they see what we’ve created is priceless...it makes those all those months of planning all the more worthwhile” Overall it was a spectacular event that will certainly be hard to beat next year! But it couldn’t have been down with the amazing effort out South Australian team put in. A big thank you to everyone who contributed to bringing this event to life a special mention to Paul McCann ‘Logistic King of the Barossa’ for weaving his magic and making it all possible. Want to know more about event themes and styling? Get in touch with us today. Get your daily dose of event inspiration by following us on Instagram. View the entire event gallery here Want to stay up to date with industry trends? Browse our range of downloadable Event Insights papers ... Read More

With winter well and truly on its way, and summery outdoor events drawing to a close we have taken some time to reflect and compile a list of essentials to guide you in planning for next Spring/Summer. There’s no setting for an event that can compete with nature itself. If you’re organising any kind of ...

In the spirit of welcoming the Winter chills, we thought it only fitting to reflect on the glorious Outdoor Events that the long and sun-filled days that Summer allows us. As part of this homage we have compiled a quick list of outdoor event essentials to help you plan properly for next season. Last month ...

Holding an event? Here’s how to get people going hashtag-crazy… When it’s your responsibility to manage an event for your company, one thing you want to achieve is people talking about it. You want everyone at the event to share what they loved most, those joining virtually to feel part of the conversation – and ...

On 23 May, NUSHIP Hobart 39 was launched from Techport Australia, Port Adelaide and Encore were there to help see her off in spectacular style. The Hobart is Australia’s first next generation Air Warfare Destroyer and an important milestone for the Royal Australian Navy as well as for her builder, the AWD Alliance. Event was ...

Northern lights and Scandinavian end of year celebration theme The final part of our four-part blog series for end of year celebrations event theme trends for end of years parties is all about embracing sleek and sophisticated Northern Lights event theme for an authentic Scandinavian end of year celebration theme design. As you would have ...