It’s pretty clear we are all addicted to our smartphones. They are always by our side and we spend a large part of our lives staring into their screens. And why wouldn’t we? Since the release of the iPhone in 2007 we now carry around more computing power in our back pocket than NASA had available to them for the 1969 moon landing. They are indispensable for business and essential for our social lives. So if everyone at your event is carrying around a tiny touchscreen computer, why not use it to your advantage?
Be comfortable with your own device
The concept of ‘Bring Your Own Device’ is permeating quickly through the corporate and IT world. Employees already own the IT technology necessary to do their jobs and they’ve made a personal choice to invest in a particular device and are familiar and comfortable with it. Savvy businesses have realized the potential of allowing employees to use their own technology which they have spent time becoming comfortable with. Enhance your event with vox populi voices
Considering your whole audience is carrying around interactive devices, why not use them to enhance your brand and message? Any opinion, impression, suggestion or question can be collected, collated, displayed and acted on at a moment’s notice. You can gather audience data through snap multi-choice polls, geographical mapping (e.g. ‘What’s your postcode? Answers displayed on a map) and questions from the audience to a speaker or panel.
Engage your audience with BYOD Audiences that actively engage with a presentation are more attentive and will retain more information. Presenters that are adequately prepared to deal with crowd-directed structure will deliver content that is more relevant and interesting to their audience. Also you gather invaluable data for your company for either internal improvement or marketing material.
How to choose what to use for your event?
The key is simplicity. Yes smartphones can measure your heart rate while telling you what song is on the radio but the more complex the task the less your audience will engage with it. All smartphones have an internet browser and SMS capability, the quickest and easiest way of getting your audience interacting is to use those universal gateways.
Ask the right question
Again, keep it simple. Questions should have one part only. For multiple choice questions each option should be distinct with no ambiguity. Buzzwords, acronyms and any other wording that isn’t universally understood should be avoided totally.
Helpful event software
At Staging Connections we run a web-based BYOD platform called Event Poll. Delegates open their browsers log into a specific URL, vote on a question or write their own. These results are instantly displayed via a branded template on the event’s screen. Even attendees with a 90’s Nokia can still vote via SMS.
Be ready for any answer
With multiple-choice questions, you must prepare a response to each possibility. If you are doing a product launch and ask the audience how likely they are to buy this product and the answer comes back ‘not at all’, you have to be ready to do some fast-talking.
Bring your audience with you
Have you ever experienced the ‘elephant in Denmark’ mental trick? It is a classic example of how to make engagement and interactivity with your audience work towards your purpose. Make use of leading questions to bring someone to understand your point/product. Sales professionals have long used the technique of ‘yes’ questions to close a deal; Do you hate having bad hair? ‘Yes’ Is it hard to fix your hair on the run? ‘Yes’ I’ve got combs here – would you like a red one? ‘Yes’.
Solve problems your audience did not know they had
BYOD methods allow you to introduce solutions to problems that your audience may not have realized they have. Interactivity helps people internalize the reasons behind changes to processes. On the other hand it can help you gain insight into barriers or objections to adoption your employees have, which you can then address specifically.
Extend your event space People that cannot be physically present at your event can still experience and interact via webcast and social media. Twitter is a particularly useful communication tool for your event. It is free and available on all operating systems and devices. You can aggregate your event’s tweets using an appropriate hashtag. This way audience members can comment and ask questions of the presenters.
Using Event Tweet
Staging connections run a software platform called Event Tweet that integrates all Tweets to a specific account and specific hashtag with the event’ AV system and webcast feeds. A moderator controls the display within the venue and on the webcast feed of all the content, screening out any offensive or off-topic material. It has a branded, customizable framework for the Twitter content so that you can even run sponsorship images and video at specified times, turning your AV from a cost centre to a revenue generator. Use BYOD techniques for entertainment
Lively events entail a lot of probing, pushing and polling so it is important to let your audience have a bit of fun too. If you are running a gala dinner, awards night or any other less formal event, there’s a great range of playful uses for real-time polling and live Tweeting. Do you have a red carpet entrance? Poll the audience for best dressed. Are you running a charity auction? Use the app for bidding. Who’s got the best joke about the CEO? Tweet it to our hashtag – but be careful! You can even incorporate the content from your main event into the games – first prize to the person who Tweets the correct answer!
The technology is in your hands
Even with hundreds of audience members, BYOD interactivity is simple, low in bandwidth and easy to roll out in almost any venue. Tiny packets of data are required to vote on a multiple-choice question, so low network coverage is not a problem and what you gain from your audience is well worth it. Your audience will be more than happy to share information that is usually hard to get from them if you approach the use of BYOD with insight, care and attention to detail. New software and applications are being developed every day catering to this market. Talk to Staging Connections when planning your next event to find out what your audience can bring to you. Want to stay up to date with industry trends? Browse our range of downloadable Event Insights papers … Read More
Adelaide's Clipsal 500: Cutting edge technology on and off the track
Mar 19 2018
This year the Clipsal 500 was bigger, faster and more revved up than ever before. And we're not even talking about the V8 Supercars. Held over four days from 26 February to 1 March 2015, the Clipsal 500 is a massive V8 Supercar street race that brings over 285,000 people through its gates. Run on a 3.7 km long circuit through Adelaide’s beautiful East Parklands, the Clipsal 500 is a multiple award-winning event, attracting a huge audience both at the track and via broadcast. Staging Connections’ Adelaide team has been proudly involved with the race since it was first run in 1999, and in 2015, radically upgraded their production infrastructure to make this year’s race the most technically sophisticated on the circuit.
One of our main responsibilities of the event is ensuring all attendees have great vision of the track from wherever they are. This year we introduced a new custom HD vision distribution network to all screens; both indoors and outdoors. All corporate clients and viewers around the site enjoyed watching the race in High Definition for the first time, across the huge fleet of indoor 48" and 60" screens and the LED SuperScreens outdoors. David Aparicio, Crew Controller for Staging Connections, was in charge of TV Systems site-wide. “It was a pretty big change this year, as we went from a standard 32”screen to larger 48” and 60” screens,” said David. “Around 350 units went into 200-plus facilities including corporate suites, event management and race official’s offices, bars, and VIP areas.”
Staging Connections new audio distribution system sees the large amount of audio inputs and outputs needed for the event routed around the track at light-speed via fibre-optic cabling. Up until 2015, audio around the track was run via telephone lines which went through a mainframe and involved copper cabling running from point-to-point. The longest fibre optic run around the track was about 1.2 kilometres. There were eight lines run previously, which were upgraded to 24 lines. In addition, some temporary military-grade fibre ran through underground pits. Every aspect of the audio system is controlled and monitored digitally from Staging Connection’s control positions, with technicians able to verify the correct functioning of every amplifier, loudspeaker and microphone around the track. The fleet of broadcast trucks positioned outside the gates were on-hand to cover the event for Foxtel, Channel 10, and V8 Supercar Media. They were able to connect to the vast audio network by simply connecting two fibre-optic cables to a new interface supplied by Staging Connections, drastically shortening their set-up times and simplifying their set-up. Over four days, through Adelaide summer heat and all the demands of an outdoor event, both the audio and video systems performed flawlessly. Staging Connections has already renewed their contract to provide production on a multi-year deal. “There are a lot of technical and logistical challenges you come across on an event of this scale. Our teams managed those challenges proficiently, which made for a relatively smooth event and a great result” added David Aparicio with modest understatement. “We are thrilled to be associated with an event such as the Clipsal 500 Adelaide,” said Ashley Gabriel, Staging Connections Regional General Manager for SA, WA and NT. “For over 16 years, the SA Motorsports Board have entrusted Staging Connections with the client-facing event technology. As a client and event owner, they are always keen to improve the attendee’s experience and ensure the four day festival of motorsport is the best V8 Supercar event in the country. To be able to take the audio and vision aspects of this event to the latest in technology is a real honour and privilege. We were ecstatic with the result.” “Staging Connections have been fantastic in working with us to understand our objective from the outset; to provide patrons with a better event experience.”
Mark Warren, CEO, South Australian Motor Sport Board See the full Clipsal 500 Gallery here Want to see what we can do for your event? Get in touch with us today. ... Read More