Staging Connections recently produced the launch event for the newest Chinese auto company to enter the Australian market at the Carousel Albert Park in Melbourne. The launch event saw Haval Auto introduce three new models, the H2, H8 and H9. Haval’s brief was to impress its dealers with a new way of presenting the cars. The standard launches for the auto industry have been car under cloth reveals, with run music and pretty girls to pull the cloth from the car. Haval wanted to break this mould and show the world that this was no ordinary car launch. Because each of the three models launched had very individual personalities there was a great opportunity to produce a different atmosphere and theme for each reveal to give each car a chance to shine.
Haval wanted to open up the room to allow the audience to be part of the theme and experience each car’s personality. As well as the car launch, there was also a unique ribbon cutting ceremony by company VIPs to introduce the Haval brand to Australia. To achieve the three individual themes, the Carousel was split into three areas:
Welcome and elegance – delivering a classic feel, with red up-lit walls, the Haval logo projected and a stylish chandelier, with styling elements in-keeping with traditional Chinese influence. Guests were photographed alongside a huge media wall and encouraged to sign their name on it and encourage engagement. A dramatic performance of Chinese dancing drummers then commenced. Presentations by the Haval CEO and team and ribbon cutting ceremony followed, to reveal the new H8 driven by three Bachelorettes (2 pictured above) from the latest season of Bachelorette Australia.
Champagne and oysters were then served while guests viewed the new car. Outback Australia – providing an adventure feel and rugged looking visuals. As the music stopped the soundtrack of adventure grew as a curtain pulled back to reveal he H9 car. The car was spot-lit by floor to ceiling LED walls with a backdrop of mudflats, mountainous peaks, snow clad glaciers and sand dunes. This reveal included food and drink changes an outback feel with roasted meats, salads, beer and wine.
During these reveals, the other side of the room is still dark and covered…
Funky urban jungle – An electrical noise sparks the attention of the crowd. Pixpads blast light through the drape and urban beats starts and the curtain is pulled back revealing a plasma wall showing graffiti multimedia. LED lit furniture is placed around two H2 cars with a Gin and Whiskey bar theme. On either side are city scapes and modern art as a backdrop to the cars. To further engage with guests Event Feed was used so that they could display their tweets, photos and social media posts on large screens throughout the event. (Pictured above next to female performer).
Guests, car dealers and media were enthralled by proceedings. A truly new-age car launch was born, raising the bar for all local car launches. View more recent work Contact us to discuss your event Back to our Blog … Read More
It's all Glitz and Glamour for Hairhouse Warehouse Conference
Mar 19 2018
Staging Connections were delighted to work with Hairhouse Warehouse in delivering their annual conference for another year at RACV Royal Pines Resort. The conference ran over 4 days, comprising seminars on the latest hair products and trends as well as workshops and of course, various social networking functions in the evening. Staging Connections were on-hand to support the entire conference with all stops being pulled for grand finale - a 'Glitz & Glamour' themed gala dinner held at the Royal Pines Ballroom. Client: Hairhouse Warehouse Event: Hairhouse Warehouse Gala Dinner Venue: RACV Royal Pines Resort - Ballroom Date: 10/09/2015 Pax: 300 Event Brief
Staging Connections were asked by leading PCO Baldwin Consulting to design a glorious gala evening, representative of the style, glamour and beauty brand, Hairhouse Warehouse.
The evening was the grand finale of a 5 day national conference for franchisees, and their last opportunity to network and experience industry information and trends.
Mandatory to the success of the elegant theme were distinctive key elements, including: Glitz and glamour Impressive centrepieces and feature pieces A show-stopping main feature Not just a gala, the evening was to consist of a gourmet dinner, formalities including an awards presentation, and a high-fashion runway show.
Audio Visual & Event Production Solution
For the second year running, the gala dinner was held at the Royal Pines Resort in their large ballroom – a venue the Staging Connections team were already familiar with, having successfully delivered the event the year before. After receiving the brief, the Staging Connections South East Queensland team quickly realised that intelligent lighting, flawless AV and production management was required to underpin the extravagant styling and design.
Leading up to the final gala dinner, Staging Connections were also tasked with delivering creative concepts for the mid-week social events – including a relaxed market style dinner out on the golf course and a crazy 90’s inspired night held on the tennis courts. With the styling for the social events setting the benchmark, our stylists pulled out all stops to make the final gala dinner a spectacular evening that stayed true to the glamour of the Hairhouse Warehouse brand.
Pairing dark table linens with sleek black lycra chair covers and inky soft furnishings created an decadent room canvas. LED lighting cast an alluring and elegant backdrop to the crystal beaded accessories which made the darkened room “pop”. In a move designed to embrace and celebrate opulence, one metre tall asymmetrical spiral crystal bead centrepieces decorated the tables under a spectacular seven metre crystal beaded chandelier, suspended from the ceiling. The room look oozed glitz and glamour. With the styling covered, the production crew made the grand ballroom functional to accommodate the formalities, the fashion show and the key brand messages to be communicated to the audience. An audio visual structure comprising of cameras, data projection and screens enabled everything to be seen and heard by the 300-strong crowd, and staging structures including a custom catwalk were brought to life with haze, moving lights and dual projection screens with elite IMAG technology. Style and substance worked harmoniously to ensure every moment of the guest experience was practical and functional without detracting from the ultra-luxe surrounds. Even from the pre-dinner drinks in the foyer guests were wowed by the LED flood lights that changed colours and lit up the large glass walls and chrome wire dividing the foyer and main ballroom. The fashion parade used clever lighting throughout the proceedings as a subtle cue to direct and unite the evening’s program. The large ceiling chandelier slowly changed colour with the tempo of the room and intelligent lighting drew the crowd’s focus to the catwalk for a truly glamorous and unique array of fashion. Smart use of world-class lighting equipment and techniques and strong theming produced the glitz and glamour that the client requested, without the expense usually associated with luxury. The end result was a stylish, seamless gala dinner delivered on brief, on brand and on budget.
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