Mar 19 2018
Encore Research
Holding an event? Here’s how to get people going hashtag-crazy… When it’s your responsibility to manage an event for your company, one thing you want to achieve is people talking about it. You want everyone at the event to share what they loved most, those joining virtually to feel part of the conversation – and ...
Mar 19 2018
Encore Research
On 23 May, NUSHIP Hobart 39 was launched from Techport Australia, Port Adelaide and Encore were there to help see her off in spectacular style. The Hobart is Australia’s first next generation Air Warfare Destroyer and an important milestone for the Royal Australian Navy as well as for her builder, the AWD Alliance. Event was ...
Mar 19 2018
Encore Research
Northern lights and Scandinavian end of year celebration theme The final part of our four-part blog series for end of year celebrations event theme trends for end of years parties is all about embracing sleek and sophisticated Northern Lights event theme for an authentic Scandinavian end of year celebration theme design. As you would have ...
Mar 19 2018
Encore Research
For the first time, Tasmania will play host to a fun festival celebrating all things science and the International Year of Light. The very first Festival of Bright Ideas will present a diverse program of hands-on activities, science entertainment, and celebrity speakers. As part of National Science Week, the festival will take place over two ...
Mar 19 2018
Encore Research
Australia’s first Top 100 Restaurant Awards made a huge splash on the awards circuit earlier this year. The star-studded event brought Australia’s foodies, restaurateurs’ and celebrities alike onto Melbourne’s Crown Towers’ pool terrace for the highly anticipated event, proudly co-hosted by Crown Resorts and Fairfax Australia. Event Brief Encore was approached by Crown Resorts and ...
Mar 19 2018
Encore Research
Feast your eyes on this stunning enchanted forest event theme we designed for this year’s Victoria Racing Club Young Member’s Ball. The night was a spectacular evening filled with performances including death-defying aerial-artists. Event Brief Our team has been lucky enough to work closely with Victoria Racing Club over the last consecutive five years. Every ...
Mar 19 2018
Encore Research
Our General Manager of Digital, Tim Chapman, shares his two cents on why we should be webcasting our events and how it can actually generate you a profitable outcome. Making money from webcasting is not a new concept, the real challenge is producing content that people are willing to pay for. Asking people to pay for a low quality video with little or no interactivity simply does not work. Over the past year Staging Connections has taken a new approach to monetisation in the webcasting market by offering consultative sessions with our clients. We start by addressing the key outcomes required from the webcast which are most commonly an extra source of event revenue, catering to a wider paid audience and a cost efficient way to provide an engaging archival representation of the event.
If the event attracts a fee to attend then a natural progression would be to charge for viewers to watch the webcast. The key is replicating the event in broadcast quality vision with a high level of audience interactivity to rival being there in person. The plan starts with the monetisation options and which will work best dependant on the event. Options include a pay wall using PayPal for attendee viewing, webcast sponsor(s) to offset the cost of the webcast equipment in return for static and video advertising, in webcast purchase of products or services and affiliate marketing opportunities. A rising trend is the use of paid webcasts for CPE (Continuing Professional Education) as many professionals must acquire a set number of points per year to maintain their qualification.
The Staging Connections webcast platform differs to others on the market and makes the monetisation task much simpler. We start with a blank canvas and expertly design a HTML play page that incorporates all manners of monetisation opportunities. It starts with a branded registration page offering seamless integration to the pay wall feature. You are then transported to the play page where advertising loops in the video and slide windows surrounded by attractive branding with active links to sponsors showcasing their products or services that can be purchased directly. The page has a social media feed running and a chat room to keep everyone entertained during breaks with the chance just for the webcast viewers to win a prize in one of the pop up polls towards the end of the day. As the webcast draws to a close the viewer is redirected to information regarding the clients next event.
The viewer leans back in their chair at the end of the day having downloaded the conference notes, met some new people on the web chat who have now become contacts on LinkedIn and generally been impressed with how good the camera quality and slide integration were all making the investment as a viewer very worthwhile. Written by Tim Chapman, General Manager - Digital, Staging Connections. Tim has an extensive background in combining technology into the event space. He is passionate about being at the forefront of digital trends and utilises this knowledge to build product offerings for the Staging Connections Group of Companies. Tim has developed a new webcasting platform recognised as one of Australia’s most advanced in functionality and continues to develop solutions using leading edge technology custom designed for the events industry. Want to know more about webcasting? Download our latest Event Insights white paper on Making Money from Webcasting
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Mar 19 2018
Encore Research
Whenever there’s a big, high profile and technically demanding event you can bet on one thing - Staging Connections is behind it. One of the biggest events on the Australian sporting calendar is the launch of the Spring Racing Carnival, which coincides with the Australian Racehorse of the Year Awards. This year the two-fold event was hosted at the Melbourne Cricket Ground (MCG) and was attended by the racing industry’s elite.
Staging Connections were engaged by Racing Victoria, a valued client for over 10 years, to deliver the event from brief to execution including all audio, vision, lighting, stage set and styling. As the event was to be broadcast the following evening on Channel 78 and streamed via Racing.com, it was imperative the event environment was technically flawless and tailored for this purpose. The Launch of the Spring Racing Carnival is a media event that highlights the start of the Carnival and the upcoming feature races – Caulfield Cup, The Cox Plate, The Melbourne Cup, The Oaks and Stakes Day along with the regional cups.
This year the Launch took place on the MCG arena with racing legends being the feature – horses, jockeys and trainers paraded in front of the assembled guests and a huge contingent of media. Renowned Australian sports broadcaster, Hamish McLachlan, MC’d the Launch parade and interviewed the racing legends. After the official launch concluded in the MCG Arena, guests were moved from the Grandstand into the Members Dining Room for the presentations for the 2015 BMW Australian Racehorse of the Year Awards.
The Staging Connections styling and design teams collaborated with the AV technicians to create an elegant room look that supported the presentation purpose. The awards stage was centred at the front of the room, and housed an impressive 3 x 6m Event Backdrop (pictured above), flanked with large 16:9 screens that projected the award ceremony to the 200 guests. The Event Backdrop was custom designed by Racing Victoria with a collage of images that reflected the invitation to the event and the marketing campaign for the 2015 Carnival. Across the room we installed 2 projector screens and a high-quality audio system to compliment the many fixed televisions to ensure all guests had perfect line of sight of the presentations and could clearly hear the announcements. Guests were sat round banquet style with sophisticated centrepieces comprised of a large martini glass with mirror balls that were up lit using an internal light box. The end result was a first-class launch event, fitting for the prestigious occasion. What did the client say? Nicole Coughlan, Racing Victoria Marketing Manager An amazing team effort pulling off last night's SRC launch and AROY awards. Thank you so much for your time and effort. Everyone contributed to something that was very special and you should be very proud of what was achieved.
Bernard Saundry, Racing Victoria CEO
We are very lucky to have a team that has passion, creativity and commitment to deliver an outstanding event for Australian Racing. A big thank you - no better way to launch the spring racing carnival - the greatest show on turf. View more recent work Contact us to discuss your event Back to our Blog ...
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