The coveted launch event was won by Encore’s design and technical production solution and attended by the Prime Minister of Australia and South Australia’s leading officials.
Flinders University partnered with Encore for the unveiling of their highly anticipated Health and Medical Research Building (HMRB). Held on Thursday 13 June 2024, over 300 special guests witnessed the historic event including Prime Minister, Anthony Albanese, and South Australian Premier, Peter Malinauskas along with local media outlets. Encore was awarded the high profile event due to their winning design and technical capability.
The brief to Encore was to provide a technical production solution to support the launch event. Whilst seemingly straightforward, Encore’s team overcame several technical challenges to ensure the delivery exceeded expectations.
Firstly, the announcement stage was to be set against a glass wall at the far end of the building. This was decided due to the large number of guests, but to also allow the front of the building to be used as an entry feature. The backdrop width spanning only 7m in total meant Encore’s team had to devise a vision solution that was not only powerful enough to overcome the light and audience depth, it also maximised the space while also adhering to the 16:9 ratio for the content to be displayed on it.
Secondly, the architectural design of the room with its abundance of natural light and mixture of carpet and tiled flooring presented acoustic and vision challenges.
The end solution was a visually stunning 5.5m wide x 3m high LED screen on a split raised stage with a long run of time aligned speakers discreetly placed to fit into the aesthetics of the space. This meant meticulous cable management.
Encore Key Account Manager, Dan Armstrong, highlighted how being part of such a significant event was testament to the continual production excellence the local Encore team delivered.
“The success of the HMRB launch is a reflection of Encore’s commitment to innovative solutions, and exceptional customer service. The local team’s ability to manage complex logistics and deliver a seamless experience is a testament to their professionalism and skill. Another proud moment.
Flinders University hailed the event a resounding success with much owing to Encore’s technical solution and seamless production management.
Katherine Reaiche, Senior Events Coordinator, Marketing and Student Recruitment at Flinders university commented,
“I recently had the pleasure of working with Dan and the team from Encore Event Technologies for our official opening of the Flinders University Health and Medical Research Building.
Dan and the team demonstrated a deep understanding of our requirements and provided innovative solutions to enhance our event.
Their ability to adapt to adapt to last-minute changes with professionalism and ease was outstanding and we can always rely on them to deliver to a high standard.
I highly recommend Encore Event Technologies for your next event, and we look forward to collaborating with them again for our future events.”
The new Health and Medical Research Building (HMRB) is a ten-storey landmark set to be home over 600 medical researchers, clinicians, and support staff with the aim of tackling the most pressing health challenges of our time.
The event was covered across several local media outlets including AdelaideNow and Mirage.
Photography credit: Brenton Edwards, Stories Well Told
The Brief
This year’s Hyatt Client Appreciation Event returned to Grand Hyatt Melbourne and delivered a feast for the senses for 80 special guests. Each year the highly anticipated event provides the opportunity for the Hyatt brand to showcase the chosen venue’s meeting and events offering. It’s a chance for both Hyatt and Encore to work together to dazzle, inspire, and leave guests with a lasting impression of why Grand Hyatt Melbourne is in the top echelon of Australia’s corporate event venues.
The brief to long-standing in-house event production partner, Encore, was to highlight Grand Hyatt Melbourne’s unique offering – its unparalleled location, the diversity and versatility of event spaces, and the world-class production and technology expertise available to planners.
The Solution
Under the guise of ‘Grand, Personified’, Encore’s in-house team designed and delivered a sensory experience of Melbourne through the eyes of Grand Hyatt Melbourne. The idea underpinning the concept was taking guests on a journey through the vibrant city and how the venue is intricately woven into its rich history and culture. With its central location, Grand Hyatt Melbourne was brought to life as the beating heart of the city. As only “a tram stop away” from all the city’s major landmarks, it was fitting to turn the event’s registration desk into a Melbourne tram stop. From there guests were ushered down a green carpet into the Courtyard to enjoy arrival drinks and canapés. The Courtyard is a unique space designed to emulate the many lush parklands surrounding the hotel, which play host to some of the country’s major sporting events. Lining the green carpet stood LED Pixel Totems displaying iconic Melbourne sporting experiences. Alongside the Pixel Totems, beautiful flower performers greeted guests adding an artistic flair to the magical parklands space. Guests next journeyed into the Verandah for the main dining experience. Here, the Encore team used Touch Kiosk for the seating chart – turning a somewhat taxing task into a streamlined digital experience where guests found their seats at the touch of a button.
The Verandah was designed to celebrate Melbourne’s iconic culture and art scene. Encore employed a range of audio and lighting technologies to transform the venue walls not only into works of art, but a historical journey of Grand Hyatt Melbourne’s part in the development of Melbourne. A simple yet effective lighting solution was used to decorate the tables, with LED lights placed underneath turning them into colorful beacons that glowed throughout the night. A novel approach was used to make the dining menus more tactile, replacing the standard flat piece of cardboard for a fun puzzle guests enjoyed completing. Guests were then treated to some of Melbourne’s finest foods and wine from Executive Chef Steven Beaumont and his team. Whilst guests enjoyed the smell and taste sensations, their ears were also treated to mesmerizing sounds from a live three-piece band playing in the adjacent Library. It was a truly captivating dining experience.
And there was more to come.
Following dinner, guests were invited back through the doors they entered from to be welcomed by an entirely new space. During the dinner, Encore’s production team went to work to completely transform the Courtyard from a magical parkland into a vibrant concert-like space. The impact of the unveiling lived up to expectations with guests left speechless at the transformation and the spectacle that awaited them. Encore used creative lighting and haze to deliver an atmosphere that was sure to get the party started. Guests were entertained by FX Entertainment, a unique mosaic-mirror-clad duo that danced and performed mime. At the final turn of the decks by DJ DuJour, the event concluded. Whilst it was officially over, it was also officially an outstanding success with guests complimenting Grand Hyatt Melbourne and Encore on a truly wonderful evening.
Client comment:
“Thank you so much for the most magnificent dinner on Tuesday night. The whole experience was magnificent. The food was exceptional, every dish being a piece of art. The Melbourne theme was also beautifully executed. I may be copying it in the future!!”