Encore delivered an innovative, virtual solution to enable the GO Foundation’s Big Catch Up to continue despite COVID restrictions. The stakes were high. This was the first time Encore had delivered the event and also the first time the GO Foundation had delivered the fundraising event virtually. The pitch was won due to Encore’s live streaming platform, Chime Live, which was specifically designed to deliver the event to virtual attendees in a way that was as close as possible to the popular live event.
The high-profile GO Foundation, founded by Adam Goodes and Michael O’Loughlin, raises money to provide scholarships for Indigenous students. 100+ attendees took part in the fundraiser, including VIPs, sport and TV personalities and members of the public, both online and at the Pullman Olympic Park venue.
The brief was to create a highly engaging, energetic online experience that enabled attendees to bid on beautiful hand painted Sherrin footballs via the seamless integration of the EzyBidz system into Chime. The inspiration for the designs came from the colours of the GO Foundation branding.
The client wanted a live event feel, despite the fact that this was the first time the event had been delivered virtually. Encore delivered on this requirement by branding the Chime Live platform completely with GO Foundation colours. In the venue, the team built three towers of LED as the stage backdrop to create a branded, stylish look for the online audience that also incorporated GO Foundation design elements.
Shirley Chowdhary, CEO of the GO Foundation was delighted with the event,
“I want to say a massive thank you for all your support, the huge team effort and the stand out platform that made the Big Catch Up such a success for GO. We have received an overwhelming amount of wonderful feedback, and I have no doubt that much of the kudos belongs to your team and the platform.
“It was always our aim to create the energy that has been the hallmark of our face-to face events through the live streamed event. Despite none of the Encore team ever having been to a GO event before, I think we did it!! The platform was a massive part of that and created an event that stood apart from the virtual events that we have all become used to.”
Michael Magafa, National Sales Manager for Encore was equally pleased with the result,
“Our client was very happy, particularly with our Chime Live solution. The team utilised the platform to deliver an engaging and innovative event which delivered on the brief and enabled the foundation to still communicate their message and deliver a fantastic outcome.”
Comments