Virtual Reality (VR) is a hot buzzword in both technology and event circles right now. Like most new technology, it takes some time to understand all the possible applications and determine the best uses for each industry. Virtual Reality refers to a computer generated or 360° video environment (or hybrid of both) that a viewer can explore freely, usually while wearing a VR headset. VR creates a world the viewer can explore as if they were really walking around in it. When a VR experience is created using a filmed environment, it uses numerous 360° videos stitched together to create a seamless environment enabling the viewer to navigate through the VR experience. This is different from a simple 360° video, which is a single panoramic video that gives the viewer a fixed, single position to watch it from. Viewers can look left and right, up and down, but not control where they go. What you see is what you get Encore Event Technologies has used VR to great effect for pre-visualisation of some of our client’s events. When the designs for the stage set, styling, vision, and lighting are completed, we use VR to show our clients a completely realistic and immersive simulation of exactly what their event will look like. Our VR experiences are so advanced, they can even see their video content running on the screen, and watch the lighting effects render exactly as they will during the event. Image of person wearing VR headset viewing with a 3D pre-visualisation of their event. Using VR for buy-in, budget and expectation management As an event planner of a large-scale event, a pre-visualisation of the event using VR is the ultimate peace of mind – you will know exactly how everything will look and feel, and you can wander freely through any vantage point in the venue; on stage as a performer, seated as a guest, and anywhere in between. It’s also an amazing tool to help get buy-in from within your organisation – marketing can sign-off on brand look and usage, the CEO can be shown what to expect when they walk on stage, and most importantly, whoever is approving the budget can be clearly shown what they’re getting for their investment. Image of Virtual Reality used at the 2017 IMEX Conference in Las Vegas showcasing a luxury accommodation brand. For engagement and value-add to marketing, sales and sponsors Virtual Reality technology has been used to great effect by tourism operators to enable trade show visitors to experience key attractions, or visit resorts. Product demonstrations are also becoming popular at events to give attendees an interactive demonstration without needing them there. This is an especially great opportunity to display large, bulky products where it would normally be hard (or impossible!) to get them to the event. Partner with the experts for using Virtual Reality in your event Whether you’re looking to showcase, inform, demonstrate or entertain, Virtual Reality provides event planners with a myriad of solutions and uses in both the pre-planning phase and during the event. Encore Event Technologies are leading the way with pre-visualisation in the event industry, and are excited by the possibilities of bringing VR to life for your event. Contact our team today to discuss incorporating VR into the pre-planning phase of your next event. ... Read More

See how we used custom table projection mapping to create an underwater dining experience like no other; delivered technical solutions to give over 1500 guests at this year's Flight Centre Ball a new, dynamic and visually spectacular experience; and in it's 11th year we delivered a first at this year's Men In Black Ball held in Perth! Welcome to our first edition of AMP as Encore Event Technologies! We share our AMP Newsletter every quarter to inspire your next event by showing you the great work that's been happening across our regions. In this edition we highlight an unforgettable projection mapping experience we delivered in Cairns, a Vintage Circus themed gala and Perth's Men In Black Ball turned 11! Our new Kinetic Lights have also made waves so make sure you watch the video to see them in action. Encore were also thrilled to be named Best AV and Best Event Technology Company for another year in the Spice Hot 100 Services and Suppliers so thank you to every one for your support. Michael Magafa | National Sales Director Below you’ll see a snapshot of some the amazing work our teams produce to help inspire your next events! If you have any questions about the events or our solution please get in touch with me. QUEENSLAND An unforgettable dining experience like no other Venue: Pullman Reef Hotel Casino Cairns Imagine seeing a lobster crawl across your lunch plate, waves crashing against your wine glass and schools of fish swimming beneath your plate as you dine. It’s an unforgettable experience that would last a lifetime and that was exactly the brief to Encore Event Technologies. Encore Event Technologies partnered with the team at Pullman Reef Hotel Casino Cairns to host an exclusive VIP famil for 12 clients. Guests came from across Australia to experience the stunning tropical Cairns region and the Pullman’s premier conference and event offerings. As the long-standing in-house event services partner, Encore delivered a complete event staging solution from concept to execution. The reef-inspired concept was developed around the viral sensation ‘Le Petite Chef’ – a unique dining experience that uses projection mapping to turn the table into a canvas for story telling. The experience of the Encore team ensured the activation was executed seamlessly. We overcame several obstacles to ensure the table projection mapping was mapped with pixel perfect precision and feasible within the venue’s parameters. The accuracy and precision of the table projection mapping left guests speechless; in wonder at the level of detail the projection achieved, feeling as though they were under the sea. Even the crockery was included as part of the execution, with sea life crawling over the guests’ plates while waves rolled over the table. To ensure a polished sensory experience, the visual elements of the project were matched with immersive audio effects and a sumptuous locally-sourced menu. The combination was incredibly impactful, with guests requesting the content be replayed four times over to absorb all of it. Louise Matthews, Director of Sales, Pullman Reef Hotel Casino, was ecstatic at the response, “The Encore team really enabled us to create an event with maximum impact within a tight timeframe. We couldn’t have asked for a better result.” NEW SOUTH WALES Flight Centre Annual Gala Ball Venue: Luna Park, Sydney cievents produced an incredible night of entertainment for Flight Centre’s annual NSW retail ball, bringing a different kind of circus to The Big Top at Sydney’s iconic Luna Park. Over 1,500 of Flight Centre’s management and staff gathered to recognise its high-achieving team members, and celebrate in grand carnival style. cievents once again engaged the technology services of newly rebranded Encore Event Technologies, who used the opportunity to pull out all the stops for their progressive client, featuring their latest lighting innovation, kinetic lighting. Responsible for the technology solution, Encore Event Technologies amplified cievents’ theme with creative lighting design for a flawless, high-impact experience. Visitors were welcomed at Luna Park’s Big Top by a visual feast of dynamic, colourful lighting, using Encore's latest Kinetic Lights which appeared as kaleidoscopic “dancing” spheres suspended from the ceiling as guests were absorbed in the carnival atmosphere. Hexagonal panels were configured in a dynamic formation and dramatic content projected as the backdrop for the stage performances. Six supersized-screens also projected with custom designed visual content to create a cohesive visual experience for the stunning event. The kinetic lighting technology was choreographed to change colour and move in sync with a breathtaking opening performance by well-known aerialist, Debonair, leaving the crowd mesmerised. The esteemed annual awards were presented to recognise the team’s achievements, broadcast across the room via the large-screens underneath the festoon-lighting, bunting and animated projections. Jonathan Leggett, from cievents, says the production team are ecstatic with the night, “We trust Encore to understand our brief and deliver seamless technology every time. We are constantly impressed with what the Encore team bring to the table.” Michael Magafa, National Sales Director, Encore Event Technologies, agrees the team outdid themselves, “Using our newest technology offering, kinetic lighting, gave us the opportunity to really elevate cievents’ vision for this event. We’re thrilled with the positive feedback we’ve received.” This event represented Encore Event Technologies’ first major foray under the new brand since it was announced on July 1, 2018. WESTERN AUSTRALIA Men In Black Ball 2018 Venue: Pan Pacific Perth Momentum for Australia hosts the annual Men in Black Ball for Perth’s social elite in support of men’s mental health and suicide prevention. As Pan Pacific Perth’s in-house AV services provider, Encore Event Technologies were tasked with creating a sophisticated, classy set design to complement the event’s 11th year anniversary. On the back of a successful 10th year celebration in 2017, the Encore team pushed new boundaries to welcome another decade of this significant annual fundraising event in 2018. Encore provided a complete event production solution including all audio, vision, and lighting, set design, styling and production management. This year we saw event technology play a larger role in enhancing the attendee experience – from an interactive seating chart using Touch Kiosk to generating social buzz using Event Feed. It was the first time we used an interactive seating chart for this event using our Touch Kiosk product. The touch screen made the tedious task of finding your seat amongst the masses a streamlined, convenient and enjoyable experience – a simple and clutter free improvement from the A3 print outs that used to line the entrance. Once the event started, the screen was then used to display sponsor content and messages, enhancing both the attendee experience and sponsor exposure. “It was great to see guests instantly drawn to the Touch Kiosk and keen to have a go. They were able to quickly find their table with a single touch, allowing them to get back to the very important business of mingling," says Carly Melderis, Event Staging Manager at Pan Pacific Perth. Drawing inspiration from the glamorous black-tie dress code, the Encore team adorned the ceiling in flowing, luxurious silks to create a fluid, textural element within the space. This also supported and embraced the meaningful, raw nature of the content shared onstage, encouraging men to be open about their struggles with mental health. The styling team created an elegant stage backdrop utilising 3D Scenic Panels in the Contour pattern and constructed a giant “X” and “I” Roman numerals to signify the event’s 11th year of the Ball. The stories inspired support in the room and on social media, with Event Feed providing a key platform for guests to share their thoughts and selfies of the evening with the hashtag #meninblackball2018. The event included a spectacular three-course dinner, with glowing testimonials from local Perth stars, a presentation of the coveted Most Inspiring Man of The Year award, live entertainment and a charity raffle and auction. Daniel Kerr, former AFL footballer for the West Coast Eagles, and Sean Thomsen, reality TV star, were among those who shared their personal experiences. Michael Lloyd-White, General Secretary of The World Kindness Movement, was named Momentum’s Most Inspiring Man of The Year to raucous applause. Have you seen our new Kinetic Lights? Watch the video and see the Kinetic Lights in action here. ... Read More

Imagine seeing a lobster crawl across your lunch plate, waves crashing against your wine glass and schools of fish swimming beneath your plate as you dine. It’s an unforgettable experience that would last a lifetime and that was exactly the brief to Encore Event Technologies. Encore Event Technologies partnered with the team at Pullman Reef Hotel Casino Cairns to host an exclusive VIP famil for 12 clients. Guests came from across Australia to experience the stunning tropical Cairns region and the Pullman’s premier conference and event offerings. As the long-standing in-house event services partner, Encore delivered a complete event staging solution from concept to execution. The reef-inspired concept was developed around the viral sensation ‘Le Petite Chef’ – a unique dining experience that uses projection mapping to turn the table into a canvas for story telling. The experience of the Encore team ensured the activation was executed seamlessly. We overcame several obstacles to ensure the table projection mapping was mapped with pixel perfect precision and feasible within the venue’s parameters. The accuracy and precision of the table projection mapping left guests speechless; in wonder at the level of detail the projection achieved, feeling as though they were under the sea. Even the crockery was included as part of the execution, with sea life crawling over the guests’ plates while waves rolled over the table. To ensure a polished sensory experience, the visual elements of the project were matched with immersive audio effects and a sumptuous locally-sourced menu. The combination was incredibly impactful, with guests requesting the content be replayed four times over to absorb all of it. Louise Matthews, Director of Sales, Pullman Reef Hotel Casino, was ecstatic at the response, “The Encore team really enabled us to create an event with maximum impact within a tight timeframe. We couldn’t have asked for a better result.” The event showcased the creative design and technical capabilities offered to events hosted at Pullman Reef Hotel Casino Cairns. If you are interested in hosting a similar experience or want to find out more about our event production services at Pullman Reef Hotel Cairns get in touch with our team today by sending an online enquiry or calling 1800 209 099. -- ... Read More

THE POWER OF ENGAGING ALL FIVE SENSES Our experience of the world involves a number of senses - sight, sound, touch, taste, and smell. These senses are not isolated from one another. In fact, awareness of our surrounding environment is the result of all five senses working together. Over the years, countless studies have proven sensory stimulation plays a large part in memory formulation and association. For years retailers have embraced these findings and implemented sensory experiences into their marketing in an attempt to boost sales, reinforce branding and improve the overall customer experience. Similarly with event technology, we’re seeing the impact of consumer marketing trends act as the driving force behind the event experience. THE POWER OF ENGAGING ALL FIVE SENSES Our experience of the world involves a number of senses - sight, sound, touch, taste, and smell. These senses are not isolated from one another. In fact, awareness of our surrounding environment is the result of all five senses working together. Over the years, countless studies have proven sensory stimulation plays a large part in memory formulation and association. For years retailers have embraced these findings and implemented sensory experiences into their marketing in an attempt to boost sales, reinforce branding and improve the overall customer experience. Similarly with event technology, we’re seeing the impact of consumer marketing trends act as the driving force behind the event experience. Martin Lindstrom, a well-known author and brand consultant, found that brand impact increased by 30% when more than one sense is engaged and by a whopping 70% when three senses are integrated into the brand message. Whilst the power of engaging the five senses is commonly known by event managers, studies reveal putting the theory into practice is lacking. A recent survey by London & Partners and CWT Meetings & Events found that 78% of event professionals believe that events appealing to multiple senses deliver a more memorable and creative experience for delegates and audiences. However only 27% of those surveyed believed that the five senses are being effectively stimulated at events. To fully understand how event planners can harness the senses to create more memorable experiences, we have gathered recent examples to demonstrate how brands are embracing the power of smell, taste, touch, sight and sound to create indelible experiences in immersive environments. Want to download a copy of this guide instead? We've produced a free Event Insights paper so you can keep this with you. DOWNLOAD YOUR COPY Here’s how you can harness the power of the 5 senses to captivate your attendees. SEEING IS BELIEVING Nothing captures attention more effectively than beautiful visuals. Design a truly stunning event environment by using dynamic stage design brought to life via captivating motion graphics, stunning lighting, precision projection, and immersive styling. An event which greatly captures the attention of the audience via their sight makes the event memorable by enhancing the ability of the audience to recollect specific moments. Often, this is because those things which they see are simply spectacular or evoke strong emotions in them that last. An obvious example is VIVID Sydney which features mesmerising outdoor lighting sculptures and installations. Below are a number of examples about how you can use visual elements and technology to stimulate the sense of sight. 1. Stage Design Your stage is more than a platform, it’s an event feature. Stage set design can be the difference between a good event and a great one. Create unforgettable event experiences by designing a stage that moves beyond the presentation, speaker or performance - and becomes a feature in itself. Create shapes to project on to using Digital Banners and Widescreens Stage design with hexagonal panels Styling the set with 2D & 3D Scenic Panels Create a cinematic experience with a Mega Curved Screens 2. Projection Mapping Harness the power of cutting edge projection mapping techniques to create visual illusions that will stay in your participants’ memory long after your event is over. Thanks to advances in technology, projection mapping has many more uses and has become much more affordable. It’s no longer reserved for huge Disney-sized budgets but is within the reach of a much more budget conscious venue or event manager. Projection Mapping for Stage Design Inspired by the AHA NSW’s geometric logo elements, we built a custom stage design comprised of a 20x5m hard projection set interspersed with coloured acrylic panels. We brought this set to life using state-of-the-art projection mapping to create a digital backdrop for the opening video sequence and awards content. The multimedia was designed over 125 hrs and the result was a dynamic, impactful awards backdrop used for content delivery. Feature Projection Mapping A once-in-a-lifetime dining experience for 100 VIPs the Dom Pérignon Lumiere Dinner, hosted by Merivale at the ivy in Sydney. Using twelve 16k projectors, table cloths and plate settings were brought to life with creative custom animations projection mapped to align perfectly between cutlery and plate settings. Each course was punctuated by a different light show, projected onto the tables. Some featured tasting notes of the wines being served or historical details about the house of Dom Pérignon. 3. Motion Graphic Content Event planners have unlimited possibilities in content creation thanks to advances in animation and motion graphic technology. Motion graphics and animation is one of the biggest trend in event technology. After all, if a picture says a thousand words, then a video says a million more. It illustrates the core concepts of your brand message and tells your story in a way that captivates and entices audiences. A video engages your audience, gives a personal insight into the business and in turn generates leads. Designing your stage set with motion content videos in mind will ensure your on-screen content is delivered with maximum impact. In general, wide screen formats suit this content best such as creating stunning vistas projected content onto mega wide curved screens. This creates a cinematic like experience which can transport your guests to wherever you’re creating in the video. The Encore Event Technologies Melbourne team embarked on a path to take members of the audience on a journey from the alien planet to our own, through digital mediums, projection, pyrotechnics, actors and lighting. This event required the collaboration between the client's 3D animation content with our 3D projection design, 3D mapping and reform. 4. Lighting Great lighting and special lighting effects are the foundations for appealing to the sense of sight. It is so much more than just putting a spotlight on your performer or a few stage lights here and there. Lighting creates ambience, displays video content and can be used to highlight architectural elements or styling pieces to build a visual experience that will leave your guests in awe. You can also use lighting to direct your guests’ attention to events going on within a show, or to grab their attention on speakers or items you need to reveal. LED Lights LEDs or Light Emitting Diodes are around ten times more efficient than their tungsten equivalent. That means ten times less electricity to produce the same level of brightness. They can last hundreds of hours longer, emit less heat and are cheaper to manufacture and replace. Using R a combination of red, green, blue and white light emitting LEDs, you can electronically control your mix to create any desired colour. Before this technology you would have to put a coloured gel in front of light and if you wanted several colours throughout a show you needed to set up and rig several fixtures each with an appropriate gel. LED lights allow you to play with the rainbow. Uplighting Uplighting is a great way to create an atmosphere at your event. Rooms can look bland if you do not use perimeter lighting. This is especially important for a plain venue, empty ballroom or conference centre where you may need to build ambience with more lighting and decor. It’s a great way to tie in a brand or theme colour and create an impact for your guests entering the room. Pin Lighting Fixed or moving Pin lighting is an excellent way to direct attention to certain parts of your event. Using a spotlight creates a dramatic effect that can transform centrepieces, decor elements and table settings into incredible pieces of art. Not only do pin lights add drama to your event lighting, but they also provide separation that is often needed between dark table linens and centrepieces allowing the centrepieces to pop and stand out. Pin lighting will make your event design a more dynamic visual experience. Branded lighting: Gobos The name is basically short for ‘Goes Between’ or ‘Goes Before Optics’. Gobos are great for communicating your brand or event message in an eye-catching way. Depending on their design they can also be used to help theme an event. Using a branded gobo, the Adelaide Crows’ logo and their tagline ‘We Fly As One’, was projected across iconic Adelaide buildings, the Adelaide Oval and it's surrounding footpath and even trees. Lighting that moves: Kinetic lighting Event lighting doesn't always have to be fixed. Our Melbourne team developed a unique moving lighting installation for the 2015 Million Dollar Lunch fundraising event. The glowing Yo-Yo LED balls moved on a vertical axis via motorised controllers programmed via our primary control system from our GrandMA desk to align the internal LED’s with a sequencing colour changing that created a kinetic chandelier piece unlike anything else. 5. Immersive Styling With the ever increasing role technology plays in the way events are brought to life, over the last few years we have been moving away from 2D cut-out props and conventional sit down dinners in favour of interactive, dynamic and content-based theming. These are called 'Immersive Events’ that move beyond theming to using technology in designing a cohesive look across all event elements. 12 Days of Christmas themed Corporate Christmas Party Every event element was themed strategically in line with representing one of the 12 Days of Christmas. From the ceiling projections, to on screen content, the menu and right down to the table centrepieces. Imagine your event room becoming a live countdown to Christmas, where every 15 minutes the entire room transforms to bring to life the day’s theme. Capital S.M.A.R.T. conference Encore Event Technologies worked with Capital S.M.A.R.T to bring their ‘007 Bond’ theme to life. This theme was integrated throughout every aspect and acted as the creative ‘glue’ tying everything together in one cohesive message across the multi-venue event. “We are not thinking beings that feel; we are feeling beings that think.” (Antonio Domasio, Professor of Neuroscience, University of California) MAKE SOME NOISE Create sound scapes that evoke powerful memories. Whether you’re creating a gala atmosphere, delivering a professional conference or revving up the crowd, clear and well-balanced sound is vital. The primacy importance of sound in everyday life is obvious to everyone, yet the process of creating an aural presence at an event with excellent results is not widely understood outside of technical circles. It may not have the visual spectacular presence of a huge projection screen or complicated lighting show but there is a lot going on that cannot be seen – but is definitely heard. Generate the emotions you want your audience to feel at specific times during an event by strategically planning your music A recent report by BrainStrength SystemsTM reported on the London Convention Bureau that well-chosen entrance music can set the right mood for the meeting. During brainstorming or problem-solving sessions, light classical music speeds up thought, while music related to the conference topic can also be used to introduce activities or illustrate key points, creating immediate recognition and adding to the meaning of the event. Nothing is more pleasant than having the right kind of sounds or music at an event. You want to create the perfect mood for your attendees – not irritate them, make them yell or struggle to hear. Whether it’s creating an atmosphere, delivering a polished onstage interview, or a professional multimedia presentation, perfectly balanced audio is vital for a successful event. "Our five senses act as biological learning portals, with all information and stimuli entering our brains through those doors. So the more of the brain that’s activated, the more easily learning occurs and the more likely we are to retain what we learned. Human brains crave unique multi-sensory experiences." (London & Partners - Official London Convention Bureau) Make Q&A Fun! CatchBox is Encore Event Technologies fun, soft throw-able microphone - our latest audio product available. Make your next conference, presentation, large meeting or lecture more fun and engaging with our microphone specifically designed to increase audience participation. TO TOUCH IS TO CONNECT The skin is the body’s largest organ and the source of our vital sense of touch – so make sure you use it in your events. Touching something creates a real connection. In an event, your audience will definitely see and listen to many different things, however, these may not be remembered in entirety. Let them touch something and it is a different story. When people use their hands, their sense of touch is engaged and they tend to remember what they touch (and see in the process) more clearly. Unknowingly, your brand/corporate image becomes strengthened. And that’s where our latest interactive technology comes in. First made available in smartphones, the trend for ultra-responsive surfaces has accelerated and can now be incorporated into events. Nothing gets your audience more involved than engagement via polling, interactive presentations and screens, event apps and gesture control and of course their personal mobiles. Of course, there are many ways you can introduce a sense of touch, such as tactile styling elements, textured decorative panels, interactive technologies or even physical activities. Think about the tactile aspects of the props, decor, furniture and other physical objects at your event and how they will make it memorable. Encore Event Technologies offer services that allow for interaction during your exhibition or event like touch screens and Touch Kiosk technology. You can use these touch screens for presentations or quizzes, encouraging your guests to participate and get actively involved. The sense of touch is particularly important for attendees who are Kinesthetic learners - who actually need to physically do or touch the activity to learn it. From textural styling elements to the latest in interactive technology - there are a myriad of ways to engage your attendees' sense of touch at events. Styling There are many ways styling services can introduce a sense of touch, such as tactile elements, fabrics or textured decorative panels. Think about the tactile aspects of the props, decor, furniture and other physical objects at your event and how they will make it memorable. Live Audience Polling Event Poll allows you to ask attendee’s their opinion, get live feedback on hot topics and see everyone connecting with the content. Say goodbye to traditional event data and hello to the new frontier of data mining – event insights in real time. Even those who do not have a smart phone can join in via SMS, so audience members find it almost impossible not to participate. Interactive Presentations Gone are the days of PowerPoint. With Inteli-Touch you can turn a flat presentation into a dynamic microsite with full interactivity. The cutting-edge presentation software allows you to access everything you need for your presentation with the touch of the screen. Event Apps Event apps are ideal for the busy event planner. They allows you to swiftly upload and communicate everything from agendas, seating charts, speaker bios, news, document downloads, to sponsorship information and much more. Say goodbye to endless print-outs and hello to Cumulus: your event in the palm of your hand. Encore Event Technologies event app is free for those using our events services. Event apps make it simple and convenient for event organisers to communicate quickly with attendees and for attendees to access important information anywhere, at anytime. Touch Kiosk was used to engage spectators in Hobart for the Sydney to Hobart yacht Race. The interactive screen displayed trivia to promote tourism to the area. Motion gesture control used to reveal the 'Colour of the Year' for the Asian Paints Conference SERVE UP A TASTY EXPERIENCE Food is an extremely important part of a meeting or event. After all, who does not crave delicious food? Menus bring to life an organiser's theme through the imaginative presentation of dishes, smells and ingredients. Matching the menu to your message or theme could be the simplest yet most impactful way to enhance your event. However, it is often overlooked in the event planning phase as other considerations are prioritised. We all remember a really fantastic meal, or a really terrible one. The food you present can be just as much a part of your event theme as all the other elements. Think modern Australian for an international sales incentive; French delicacies for a burlesque theme; ribs and burgers are perfect for a taste of the Wild West and noodles and Asian delights for a Chinese New Year theme. More practically, many attendees have a dietary preference, and making sure they are well taken care of shows you really care. Attendees remember that. Pop-art inspired desserts for a Vintage Super Hero theme Traditional Australian tucker for an Australian themed incentive Colourful sweets and canapés served for a Mad Hatters Tea Party SHOW AND SMELL Smell, another sense which often takes a backseat to sight and sound during event planning, can be an extremely powerful tool in making your event experience more memorable to your audience. It has been found that odour-evoked autobiographical memory describes the vivid emotional memories often triggered by various scents because scents are much more effective as reminders of our experiences compared with other senses like sight or sound. In fact, the power of scents is precisely the basis behind aromatherapy’s effectiveness in inducing deep physical and emotional responses. So, try scenting conference sessions, to trigger positive emotions in participants. Smell is the only sense that actually has a direct connection to our body’s limbic system, which is the area of the brain that processes memories and emotions, because it gets routed through our olfactory bulbs. Moreover, our bodies contain much more smell receptors (at least 1,000) compared with those for other senses like sight (four). Aromatic flowers, foliage or even spices are simple ways in which you can introduce scents to your event. "A brand with a scented logo has a 65% chance of being remembered by a customer after a year, while an unscented brand has a 50%chance of being forgotten within the first 3 months." - Sense of Smell Institute, reported on Scent Australia Additionally, scented events are more dynamic and enjoyable than unscented ones because ambient scenting improves guest experience, ambiance and improves memory recall of your special event. Consider incorporating a fragrance into your next event with an ambient event scenting solutions as well as our other scented solutions such as scented printing - why not scent invitations, menus or other printed materials? Using scent as a form of marketing during an event offers numerous benefits to customers and the audience, including the ability to enhance the theme you are trying to portray in your event by evoking deep emotional instincts and responses, decreasing their stress levels and helping to raise their mental performance and perceived impression of your corporate brand. Above all, much research has recognised scent’s ability to be an effective branding channel even at subtle levels. This means that if there are two companies with similar profiles hosting similar events, the one which used scent during the event would be more easily remembered and distinguished compared to the other. Ideas for using scent: Native Australian flora and foliage for the Australian themed incentive Custom oil diffusers created for hotels to create their signature scent Spices / cinnamon fragrance dispensers for a Arabian Nights themed show The scent of pine and wood for an enchanted forest Delicious spices for Bollywood or the smell of salty sea air for a beach theme Brands that use scent The Body Shop sprayed strawberry essence on the sidewalk leading up to their first shop in order to attract the public’s attention. - Scent Australia Abercrombie & Fitch made a strong impact by diffusing a Signature Scent. Returning customers can elicit a number of fond memories from past shopping experiences there, which allows the company to draw a lot more traffic to their stores. - Scent Australia IT MAKES SENSE As humans, we have been given the five senses that enable us to experience the world in a myriad of ways. It’s really up to you as an event planner to decide how you want to take your attendees on a journey. It’s by appealing to the full range of feelings and senses of events participants, that you can greatly increase the chances of them learning what you want them to learn and remembering what they have learned. Through providing your participants with fully immersive experiences, incorporating sight, sound, smell, taste and touch, the messages conveyed to them at conferences, product launches, product presentations and so on become much more memorable. Encore Event Technologies is a leading event services provider who can help bring these sensory stimulating ideas to life. With over 35 years experience delivering extraordinary experiences we have the ideas, technology and talent to make your event vision a reality. Therefore it makes sense to speak to the experts when planning your next event. Get in touch with Encore Event Technologies today by sending an online enquiry or by calling 1800 209 099. Get a copy of this guide so you can take it with you. DOWNLOAD YOUR COPY (You'll be redirected to our Event Insights page to download your free copy) ... Read More

Organising a stellar event doesn’t always require a big spending. If you’re managing a conference on a shoestring budget, combining the proper amount of technology and ingenuity will result in an event that satisfies your professional endorsers and your attendees whilst also bringing focus to your company’s brand and mission; and the overall purpose of the event. As leaders in event technology and production, Encore Event Technologies are experts in providing event solutions that best meet your event objectives within the given budget. Here are 4 engaging event technologies you can use in corporate events that won't blow the budget. Live Stream Your Event Show event goers that you’re current on modern technology by broadcasting your event on a live stream. Live streaming is the best way to increase your audience reach without the boundaries of physical distance and additional expenses. By eliminating the need for a venue with large seating capacity without losing potential attendees, live stream viewing is an inexpensive and practical solution for event hosts. Time-sensitive content is known to inspire online users to tune in for fear of missing out on valuable content. Streaming live also provides the additional advantage of marketing your feed as an exclusive event made available for a limited time only. “Practically anyone with access to the internet can now provide an HD quality video stream at virtually no cost at all.” – Event Manager Blog Instead of investing in pricey live stream platforms, many event professionals use Facebook Live’s free service or opt for one of Facebook’s low-cost professional streaming options. When broadcasting a live stream for free, ensure that your production is top quality. Invest in the most reliable audio video equipment, and develop a plan that won’t leave room for technical issues that will make your brand seem amateur. Integrate Social Media In Your Events Social media is a major component of brand exposure. Worldwide, more than 2 billion people are using social media to connect with others and share their thoughts. Your goal is to make your event a popular topic of online conversation. Create a truly engaged audience on social media, and you’ll be rewarded with the most effective (and free) form of advertising – word of mouth. Word of mouth advertising happens naturally as attendees share and discuss what they love about your event on their personal social media feeds. At Encore, our Event Feed was inspired by the power of social media and customisation. We believe event organisers should be able to view and share the highlights of social media mentions from one central location while moderating comments and displaying them in order based on preference. Get To Know Your Audience With Live Audience Polling Numerous options are made available through live audience polling for viewers to interact during chats and Q and A sessions. Furthermore, polling during the event saves money and time in comparison to using separate services for data extraction, surveys, and research. Live event polling creates a deeper connection between attendees, speakers, and event organisers. This type of open platform creates transparency and builds more trust in your brand. Current polling technology opens the door to live feedback from all participants. By asking the right questions, live polling gives you the insight you need to better understand how your audience perceives your conference. Similar to live streaming, live polling can be used by event attendees that are physically present and your online audience to boost engagement and keep the focus of viewers. Add Value With An Event App Event apps come with a wide range of options and price points made to accommodate every budget. A worthy event app delivers unique value to event hosts and attendees, combining event information with an interactive interface for ease of use. Apps made specifically for events, like Cumulus, also enhance brand recognition by incorporating company logo, fonts, and colours into the displays of information. Likewise, event audiences should always benefit from downloading the app because it is meant to add clarity to the purpose and structure of the event. Agendas, speaker information, and promotional content can be uploaded for app users to download and share. Your event app should allow you to add live audience polling and videos as well. As a professional conference organiser, you chose your location for good reason. An event app can show and tell the features of the venue, and create a map of the establishment for easier navigation. Create An Engaging And Professional Event Without Breaking The Bank There’s no need to sacrifice quality in favour of cheaper prices. Considering the wide reach of the internet and the advancements of modern technology, you can organise a budget-friendly conference as you connect with a local and global audience. With our industry expertise, Encore Event Technologies helps event hosts to utilise high-quality audio visual services without going beyond their financial limitations. Contact us to find affordable event technology solutions that will generate leads, increase revenue, and engage audiences on a large scale. ... Read More

For devotees of Event Technology there is just no bigger event on the calendar than InfoComm. It is the largest, most exciting industry event in North America focused wholly on the pro-AV industry. It features over 1,000 exhibitors, thousands of new and existing techie products, and sees 44,000 attendees from over 100 countries every year. InfoComm 2018 was held at Las Vegas Convention Center, in Las Vegas, Nevada in the first week of June this year. Our Director of Technology, Andrew MacColl joined Encore’s Global Innovation team at this year’s annual AV geek fest to see what’s hot… and what’s not. The idea of convergence between AV and IT is not new of course but the speed of the trends in IT filtering through to pro-AV is increasing. And of course Cloud is right at the centre of IT innovation currently. All of the things we have already seen from IT tech like Wearables, Big Data and Content Analytics will now cascade into pro-AV. Tools like AI will soon be right at the edge of the network instead of hidden away and the voice activated interfaces will become simpler and more human friendly. AI Chatbots will soon be controlling meeting spaces and meeting technology. Google Voice currently appears to be winning friends in this space much more successfully than Apple, Amazon and Microsoft. At this stage about 70%+ of the manufacturers we spoke to are embracing that platform in the AV space. Pictured: Microsoft and Google stands spotted at InfoComm 2018. Predictions that office workers will have a high functioning digital assistants running a sophisticated voice driven AI by the year 2020 seem more than plausible given where we are up to already. And at this pace safe reliable self-driving cars may be a reality as soon as 2022 and the power of Quantum Computing will give us the next big leap in CPU capability as soon as 2024. How that plays out in the pro-AV space is hard to say exactly but it seems likely that much of the current complexity of AV systems is set to be taken out of the hands of humans and be given to talking, self-learning learning AI. The other big scary trend is the seemingly unstoppable march to higher resolution, bandwidth-hungry display devices driven in part by the need for that industry to have something new to sell. So if you think the likes of Panasonic, Barco, Sony, Apple and Christie will be contend with rolling out 4k devices, think again. HDR (high dynamic range) will be the next ‘big thing’ and unlike 4K resolution will provide a highly visible difference to people viewing the display device. The improvement in dynamic range will deliver a very obviously deeper and richer image quality for video which will be more attractive to the eye of retail consumers and pro AV practitioners alike. Of course this will come at a price. It will need more bandwidth to run a 4K HDR signal down a cable than a standard 4K signal. And if that’s not enough, 8K res, 8K HDR and 8K high refresh rate (120 Hz and 240 Hz) video are all on the drawing boards. Current standard network speeds will go nowhere near the bandwidth requirements of these displays. The display device industry is planning on selling us all a Ferrari,… the trouble is we will have to drive it on a narrow dirt road with potholes if network technology does not keep pace. Or maybe it might be a good time to buy shares in companies that make fibre optic cables! Products in the pipeline All in all InfoComm provided a great insight into what we can expect to see in the near future. Of course we didn’t leave empty handed – there are lots of exciting innovations in our pipeline which you’ll start to see in the near future. This article was written by Andrew MacColl, Head of Procurement and Director of Technology for Encore Event Technologies ANZPAC. ... Read More

Nothing brings an empty function space to life like a custom stage set for gala dinner design. Working with the theme and identity of the event, the physical limitations of the space, and the functionality needed for the show will bring your creativity to the fore, and ultimately achieve stunning results for your next big ...

Sydney will be put in the spotlight once again later this month for the 10th annual Vivid Sydney. Even if you haven’t experienced Vivid Sydney first-hand, it’s highly likely you’ve seen the mind-blowing images of their signature lighting installations and projections, entertainment and masterclasses, splashed across the news and social media. Originally devised as an engaging way to highlight energy efficiency, Vivid has evolved dramatically in its relatively short 10-year history. The festival is now internationally recognised as a destination in itself, with visitors enjoying a dazzling array of lights, music and intriguing ideas during the three-week program. In 2017, the event saw a record attendance of 2.33 million, with intrastate, interstate and international visitors injecting approximately $110 million into the local economy. There are so many elements of the Vivid festival event planners can learn from and incorporate into their own work, even without Vivid’s grand scale or budget. Be bright and bold Vivid’s bright installations and beautiful animations which are perfectly projection mapped onto iconic buildings enthrals visitors. These effects can be used events both large and small to amaze your guests. You can project onto stage installation and 3D objects using lighting or multimedia and event project direct onto dining tables to take gusts on a visual journey. Gobos are another simple but highly effective way to communicate your brand or theme in a visual way. (Picture Credit: Destination NSW) Creating a theme The Vivid festival remains relevant and engaging by renewing its theme each year. This ensures the event enjoys new and returning visitors year on year. As an event organizer, a well-thought-out theme can anchor your message, whether for a conference, annual meeting, launch event or gal. A theme can reflect the objectives of an event and reflect the purpose. Interactivity At Vivid, visitors are encouraged actively participate with interactive lighting and art installations as well as workshops and seminars encouraging passionate, thought-provoking discussion between presenters and attendees. Encouraging attendees to be part of the event keeps them engaged. Driving engagement can take a number of forms, from taking photos in front of a branded backdrop at a gala and posting photos on social media, to asking questions via a polling platform or completing a quiz on a digital Touch Kiosk screen. Business opportunities Vivid has created opportunities for businesses and tourism operators with exclusive Vivid-themed degustation menus, cruises and special offers. Even big corporates have used it as a platform, in 2016 Intel took to the skies of Sydney Harbour with a fleet of LED-lit drones to showcase their latest technology in an engaging way. If you event has a sponsor, it’s a great opportunity for them to showcase their brand or products. If they do it in an engaging way that integrates with the event the benefits can be far greater than just playing a dull corporate video at the start of the event, or using pull up banners in the entrance. Social Media Social media has also been instrumental in taking Vivid Sydney to a world-wide audience. It’s a great illustration of how ‘brand Sydney’ is reaching a global audience and enticing both domestic and international visitors to come to our stunning city. Encourage your attendees to share the event via their social channels is a great way to take your event to a wider audience. Ensure you create and share an event’s hashtag and use products like Event Feed to unite your attendees’ photos on screen. Working in an event services company, we understand that conceptualising an event begins with a blank canvas that we grow into colourful experiences to surprise and delight attendees. What Vivid Sydney has done so well is create a visually, musically and intellectual engaging event, that keeps attendees coming back each year and communicates the message – Sydney is fun, beautiful and innovative. Be inspired to make your own Vivid-like experience by viewing our Recent Work ... Read More

Getting people to attend your conference is one, if not the biggest, challenge event planners face. It's the whole reason you're organising the event and attendance numbers are one the biggest factors determining its success. Once you have them there, the real challenge facing planners is to keep your audiences engaged. At most conferences, seminars and exhibitions, attendees go from session to session listening to speakers and hopefully participating in discussions. Want to make your presentation the one that they can’t stop talking about? Create a presentation deck that will be remembered by incorporating thoughtful design into your slides. Whether it's intriguing your audience to continue the conversation or inspiring questions, think about the desired results and design slides to achieve that. What’s the easiest way to awesome? Elevate the creative quality of your presentation and reach your audience more effectively by incorporating these three principals for great presentation design. Be straightforward with your presentation design Establish yourself as a thought leader by designing slides that eliminate the fluff and get straight to the point. Remember that more words does not equal stronger content. Instead, focus on strategically crafted words on each slide and killer speaker notes. Convey your message in a variety of ways by telling a story through design elements. The right combination of colours, graphics, and layout will reinforce your message and resonate with your audience on a visual level. Make your presentation interactive and entertaining Attendees want to be entertained, but they also want to interact and be a part of the experience. Challenge your audience by designing a presentation that provokes questions and makes them think creatively about the content and messaging. Break through the noise and give your audience a reason to pay attention by surprising them with hidden content and making the session an interactive experience. Try using touch screen presentation technology (like Inteli-Touch) to turn a one-way lecture into a two-way conversation, or integrating live audience polling (such as Event Poll) for Q&As, surveys, feedback and more. You can also incorporate an event social media platform (via Event Feed) into your presentation to encourage spreading the message and amplifying your events reach even further. Inspire your audience to seek new information, jump into action, or try something new. Include unexpected videos and imagery to keep them on their toes Design a presentation that delivers what audiences expect, but shows them something new visually. Combine the obvious answer with an unexpected graphic or video to highlight innovative, out-of-the-box thinking. The combination of the two will grab their attention and expand their imagination. Mixing your content with different designs, such as bold colours, interesting images, amusing videos, stunning graphics, and maybe even a bit of humour will force audiences to think about the content in a new way. Naturally, this is said with taking your audience demographics into consideration. Make sure what you include is relevant and appropriate for who your aiming to engage. Get some ideas from the conference experts Thanks to innovations in audio visual solutions and event technologies this can be an exciting and virtually limitless operation. However, the grander the idea, the more costly it is to execute. That's why when it comes to organising a conference getting the speakers right and their presentations should be high priority and the rest can be bonuses to really amp up the experience. Encore Event Technologies (formerly Staging Connections) have helped countless conference planners deliver high impact experiences just using a creative presentation displayed on an engaging stage set with ambient lighting and AV for theatrics. Speak to us today to start formulating ideas about how you can make your next presentation the one everyone talks about! Get in touch with us today or find out more about our conference production services ... Read More