Learn how CEDA pivoted and boosted attendance by 182%* Despite lacking face-to-face interaction, online events can significantly increase your attendance and in CEDA (WA)’s case by a staggering 182%*. Before the COVID19 pandemic, long term client CEDA hosted regular monthly networking events at Pan Pacific Perth for approximately 200 members. March’s Cybercrime event was to be the usual pre-COVID production with all speakers and attendees in room, a stage, sponsor branding, lighting and AV. However, faced with a ban on live events, CEDA turned to Encore for a solution to help keep the event running as close to planned for speakers and attendees. The solution was simple, Encore would set up a studio and use Encore Connect to facilitate an interactive live stream of the seven presenters from the venue at Pan Pacific Perth to the 200 members. With less than 24hrs to go, the event had to go fully online due to increased restrictions. Encore responded swiftly setting up dedicated rehearsals with all speakers to ensure audio and vision was optimised and speakers were confident to use the live streaming platform from the comfort of their own homes. Encore customised the live stream design to ensure branding and sponsor recognition was achieved via a virtual background for the speakers featuring a watermark of the CEDA logo as well as the event’s sponsor, Edith Cowan University’s, logo on the live stream webpage. During the hour-long discussion, attendees were able to ask questions using the Q&A portal which the speakers would access and respond accordingly throughout. Encore recorded 565 viewers attended the online event with an average view rate of 76% (46 minutes). The live streamed event using Encore Connect was such a success, CEDA have launched a series of interactive live stream events to run alongside their face-to-face events once they’re allowed to take place again.
“We loved working with Encore to deliver our Cybercrime interactive live stream – It is always such a pleasure working with the Encore team. They are dedicated, knowledgeable and professional. Thank you.” Rosie Fares, Events Coordinator, CEDA
Encore’s Event Staging Manager responsible for delivering the event at Pan Pacific Perth said,
“As Event Professionals, we are accustomed to things altering last minute and having to revert to plan B and sometimes even plan C, D or E! CEDA’s cyber crime event was a perfect example of this exact scenario. The Encore team pulled together to make certain the clients expectations were met in the tight time frame. Our aim is always to relieve the client of the stress that comes with the dynamic nature of events so that they can focus on what they need to do and allow Encore to ensure a seamless delivery.”
Find out more about Encore Connect
*Based on average attendance numbers. UX Australia goes from onsite to online in 24 hours
In a matter of weeks, the country’s restrictions on gatherings tightened from 500 to 100 to 10, then down to merely 2. Imagine if your event was scheduled to run during the height of these changes with the landscape changing dramatically every 24 hours? This was the reality for Event Manager, Annabelle Robb, from UX Australia. UX Australia planned to run a multi-day conference highlighting the work of various designers called Design Research at Pan Pacific Melbourne. The initial brief to Encore was very straight forward with approximately 120 attendees in the room and 20 speakers presenting their work onstage as normal with recording of the event for future use. In the week leading up to the event, the brief seemed to change every day as Encore and UX Australia responded to new travel and gathering restrictions. Within 7 days the event went from a typical in-room event, to a hybrid event with some speakers presenting via live stream to an entirely online event with only the MC and the Event Manager attending in person. Just 24 hours before the event, Encore helped UX Australia pivot online using Encore Connect which allowed for multiple presenters, live Q&A with two-way communication between the speaker and attendees as well as live captioning provided by CaptionsLive. “The Encore Team at Pan Pacific Melbourne were incredible at helping to turn our in-person conference to an online event in 24 hrs. The Encore team were incredibly helpful and motivated at getting the job done. All my questions were answered, they filled in the blanks, and were incredibly accommodating. Our 3 AV Techs on the day were also wonderful, incredibly friendly, helpful and resourceful. They fixed problems before they were even problems, and ensured our event ran smoothly, offering additional help & support post-event.” Annabelle Robb, Event Manager, UX Australia. Find out more about our Virtual Solutions How The Playford Adelaide turned 14 days in quarantine into one of the best hotel experiences guests have had With over 300 returning travellers on their way to mandatory isolation, Encore and hotel staff at The Playford Adelaide MGallery by Sofitel quickly devised a creative solution to keep their guests entertained, fit and relaxed.
What originally started out as a simple idea to host a 1 hour trivia with guests, turned into a full blown TV station with constant content in a matter of hours.
When presented with the trivia, the Encore team took a simple question and went completely lateral with a solution.Within 24 hours, the quiz had evolved into a dedicated TV station that would run daily from 10am until 5pm broadcasting everything from live cooking demonstrations with a Playford chef to yoga, infant sensory sessions and magic shows. The challenge was how to allow for 2-way communication with all of the guests. The solution was a private Facebook group which every guest was invited to attend. It was a fantastic platform that connected these strangers who were all experiencing the same situation. The group also allowed the hotel to quickly respond and address any guest feedback.
“The concept snowballed from simply wanting to run a quiz, and with great community support we are now able to facilitate physical, intellectual, emotional and social wellbeing activities,” said Melanie Leyn, Director of Sales and Marketing at The Playford Adelaide.
One guest even ran a Zumba class from their room, while hotel staff became presenters, comedians and musicians.
“One of the front desk team members became a pseudo travel show presenter filming a tour of Adelaide’s iconic places and landmarks,” said Leyn.
“Considering some of the guests haven’t had a chance to even see the city this was the next best thing.”
Behind the scenes, the team at Encore Event Technologies were involved in the streaming of live content, recorded within the hotel. Other segments were pre-recorded and edited on site by Encore.
Encore’s in-house Event Staging Manager said,
“It was a great example of the Aussie spirit thriving at the hotel with everyone pitching in – from hotel staff and friends, to local fitness businesses, musicians and more, everyone contributed to the initiative.
“It was through Playford’s support that we were able to open new avenues to improve hotel room quarantine for their guests. After a few interstate hotels called to see what we were doing, we feel we have redefined the quarantine guest standard offering, especially from a health and wellbeing point of view. When developing the Playford TV and the associated Facebook group, our team focused on providing content to help people remain engaged with life while in isolation.”
It’s clear this considered approach to content resonated with guests who posted messages of gratitude on the Facebook group.
“We’ve been blown away by the messages of appreciation from guests on the Facebook group about their experience at the hotel…It was so gratifying being able to change what was expected to be a negative experience into something positive which they’ve said they’ll cherish forever.” said Leyn. “The team at Playford have turned the most dreadful time into the most fun, peaceful, relaxed quarantine.” “…your kindness and interest in keeping us sane was the most touching and reassuring. You treat us like humans and I am glad to have landed here.” “Thank you for making us feel home, I don’t feel like going to mine now.” The 14-day quarantine stay culminated in a live concert in the hotel, which was streamed via Facebook on 4 May with guests checking out the next morning.
Guests gathered on their balconies cheering and dancing to the music, ending their stay on a positive note. With the TV station a resounding success be sure to stay tuned for more Playford TV. … Read More
Improve Sustainability and Reduce Your Event Footprint - All You Need to Know
Feb 13 2020
So you’ve decided to look into having more sustainable events with the admirable aim of a reduced carbon footprint. Congratulations. It’s a responsible and positive move. As an event planner, you have an opportunity to show others the way to lessening the impact on our valuable resources. This is not a passing trend, but rather a mindful practice at the heart of any business strategy and future goal planning.
“Between air travel, energy use, and excess food (not to mention booth installations, printouts, and giveaways), the average 1000-person event reputedly produces 530 metric tons of CO2e emissions.” Julius Solaris, Event Manager Blog Thankfully, sustainability is achievable and may be easier than you think.
Why it’s Important to Know Your Impact
To make constructive changes, event planners need to gauge their current practices.
Why? Knowing the impact events may be having on the environment points to specific areas for improvement. This is not a lesson in how bad you might have been, but instead it’s something far more positive. Awareness.
Knowing the facts gives you an idea of what to measure and helps focus your energy onto specific areas to change or improve. The end result is being able to see clearly how your practices contribute to improved sustainability. Sustainable Events: Where to start
Not sure where to begin? Try looking at these points. Most event planners will recognise many, if not all of these aspects of their daily lives. Right from the start The beginning of any event plan has many contact points. The first phase impact can be reduced by cancelling meet & greet travel plans and replace with video conferencing. The good news here is you’ve also just saved on travel and accommodation costs as well as improving our event’s footprint. The Paper Trail It’s an obvious one, but going paperless can be the easiest way to start minimising waste. Use an event app, build an event website, or stick to emailing. Encore offers a free event app called Cumulus which gives you and your attendees the convenience of easy access to all event information at any time, everywhere you go so reducing paper waste is easy. Use this free event app specifically built to ensure delegates have easy access to all event info and live updates before, during and after the event, without the need for excess paper use. When all else fails, stick to email. Power Consumption Does your AV and event technology provider actively take steps to reduce their energy use? Overuse of power and underutilising of more eco-friendly options is one area constantly under the microscope. Where possible use renewable energy sources and switch all lighting to LED and lower power efficiency systems where possible. Your AV technology provider should be willing to rationalise inventory to minimise redundancy and over-engineered AV solutions. Have the conversation with them to see how you can both achieve a reduced footprint for your event, there’s often cost savings involved to. Venue Locations & Transportation Hosting your event at a venue with accommodation facilities immediately cuts the need for transportation. Your guests will appreciate not having to think about cab-charges and Uber rides to get to their hotel safely. This is a great opportunity to really consider your venue options. Easily walkable venues, and those close to public transport assist significantly. Where combined/local event venue and accommodation are not possible, offering shuttles are a great alternative. One vehicle transporting many attendees reduces the impact of several vehicles in the traffic at once. In addition, clearly conveyed information about public transport sent out to registered attendees will be greatly appreciated. Also, when scheduling your event, take into account peak travel times to avoid the traffic. Faster travel means less impact and happier commuters. Modern Day Conveniences Encourage alternative transport. Have bike racks, bike storage areas or bike concierge at your event. We’ve all seen more and more bicycles in the city. People making their own stand on reducing their personal footprint will likely remember an event where this is on offer. Having change areas, private shower facilities and lockers at your event also makes life even easier for those choosing peddle power. Food & Beverage Catering companies using eco-friendly utensils is a simple way to make an immediate change. Choose providores and caterers that are committed to using sustainable fish, organically grown fruit and vegetables, and locally sourced hormone-free meat. Ditch plastic for biodegradable or reusable cups. Another tip with catering is to not over-cater the event. The guest list should be quite specific in terms of numbers, and dietary requirements, so you can cater for your guests’ needs. If you find yourself with an abundance of leftover food, consider the many companies that accept donations in the area. Waste Disposal Have you confirmed your venue has the facilities, and the mindset to recycle waste? Everyone should be well aware of the need to re-use and recycle in order to reduce landfill and the overall impact on our environment. Ensuring there are adequate recycling bins and general waste bins around the venue will safeguard against any issues with imposed clean-up fees or removal costs. Go Digital Use online registration platforms to be more sustainable. Not only is it cost-effective, but will save delegates time enrolling on the day. Send e-mail notifications and create e-tickets to be scanned from their smartphones to eliminate the need for endless paper printouts. Use digital signage at your event, rather than one-off pull-up banners. Build a website or an event app. This goes a long way to reducing the need for excessive amounts of printed badges, programmes, posters and brochures. Putting your event sustainability plan into action
Ok, so you know what is possible, now’s the time to translate it into your reality and transform yourself into more than just someone whose intentions are good. Create a List Put the ideas in order, beginning with those things where you can have an immediate impact, through to those which will require more thought, planning, and discussion with others. For you, maybe using less paper, and having more Skype meetings is completely do-able in the beginning. For every point you’ve made, add the goals. Be Realistic This is not something that can happen overnight, so don’t have the expectation that you can save the world in a week. Plans that are rushed or ill-considered will be doomed to fail, or worse, not even see the light of day. Review and Monitor Over time, add and remove where necessary to make each goal stronger. Long term, consistent and thoughtful objectives are the way to go. Sustainable event inspiration Check out these three events Event Brite shared that have put their suitability goals into action.
Glasgow Commonwealth Games 2014 A little known fact is that these Games were the first to secure the ISO 20121 sustainability standard. This measure of sustainability is voluntary and is a promise to all those watching that this event leaves behind a path of positive footprint reduction.
All the venues where the competition was held were completely car-free. In addition, the organisers used a local company to provide efficient and clean energy. They also ensured the headquarters for the Games were on an energy supply recognized as a Green Tariff.
Baseball All-Star Games Major League Baseball requires its members to be a member of the Green Sports Alliance. Providing sustainability guidelines, the Alliance ensures the following happens: Teams collect recyclable items throughout each game. Solar panels are installed at events where possible. The aim is to have each game powered by 100 per cent renewable energy. Traditional ‘Red Carpet’ events are now referred to a ‘Green Carpet’ by the use of eco-friendly materials for the carpet. Any food prepared at events that remains untouched is donated to their preferred charity for those in need of a meal. The Show Goes on at the Shambala Festival England's four-day carnival-like Shambala Festival has taken steps to ensure much of its single-use plastics are eliminated entirely. Individual water bottles are encouraged for refilling onsite to reduce bottled water housed in plastic. For those who forget, the sale of stainless steel bottles adds to driving the point home on the reduction of harmful and wasteful synthetic materials. Other Helpful Resources for Sustainable Events Want more? Check out these additional places to go. Sustainability in Events - Event Manager Blog Checklist to a Sustainable Event - Climate Wave How to make an event more sustainable - Event Brite To have an environmental conscience is commendable. Putting these goals into action wherever possible during your event sets you apart.
This is not just about you as an event planner feeling better about your impact, but an ongoing commitment your company and its guests will bear witness to.
In a world full of rhetoric and promises, actions speak louder than words. Let’s begin your action points today. Our experience can show you the way to more sustainable event planning. Contact us for expert advice on your next event by sending an online enquiry today and we'll get right back. ... Read More