What does a “money can’t buy experience” look like in 2017? When this brief hit the desk Encore Event Technologies’ Sydney team went into action to provide a turn-key event solution for Honda Motorcycles India’s Dealer Incentive.
— Earlier this year, Honda Motorcycles India hosted an action-packed Dealer Incentive for over 1000 employees and dealers at the iconic Sydney Showground on February 14. The extravaganza included a cocktail function, business session and concluded with a lavish gala dinner where guests were invited to network and dine on a scrumptious buffet while celebrating their annual dealer awards.
Engaged by Encompass to deliver the entire event, Encore (previously Staging Connections) was tasked with delivering an event which upheld Honda’s company values and spoke to the theme of RAW 6.0 (Reach, Acquire & Win). A key component of the Dealer Incentive event was to showcase the new range of Honda motorcycles as capable of transitioning easily from city to outback. The Encore team worked tirelessly in the two weeks from confirmation to show-day and provided all event services from AV and lighting to entertainment and production, to give guests a money can’t buy experience, proving Honda to be a world class company. In order to engage with the theme and the diverse range of guests present from around the Asia-Pacific, the team made sure each phase of the event – from the pre-function to the gala dinner – had clearly defined styles while still adhering to the RAW 6.0 theme. Pictured: Custom built stage set designed in line with RAW6.0 theme.
The end look of the event was developed taking a literal approach to the ‘Raw’ theme. The event was centered around a huge 48m x20m ‘V’ shaped stage which split the room into two distinct landscapes – city and outback – two key components of theme.
Decorating the stage with bushland and a city skyline provided the perfect setting on which to display the the motorcycles. The stage was framed by a stunning illuminated backdrop spanning 55mx3m, casting a silhouette resembling the Australian outback and city. Pictured: Entire event production delivered by Encore.
The impressive stage was further emphasised by five giant screens ranging in sizes which were positioned on different angles to maximise the audience’s engagement and impact throughout the event.
The carefully constructed silhouette transitioning from outback Australia to city skyline, along with the road carpeted stage, lighting and props, made the feature of the room a stunning interpretation of Honda’s values. The evening’s entertainment was provided by Japanese drummers Taikoz featuring Nupur Dance Group Junkyard Beats, an innovative and original percussion group combining rhythm with movement, using unique and original instruments.
Karaoke was incorporated into the evening’s entertainment to ensure the client and delegates were excited and actively participating in the dealer incentives programs. Pictured: Japanese drummers Taikoz featuring Nupur Dance Group Junkyard Beats
What did the client say?
This was the first time that Encore was asked to work on this event. The team provided a truly memorable experience and delivered a successful event with only a short lead time. The team handled all aspects, from the cocktail pre-function to the gala buffet dinner and entertainment, creating an exciting, new and diverse atmosphere for all employees and dealers, to get involved in the new products being showcased. “Thank you and your wonderful team for all the help and support at our Honda event. The production was great, the set looked amazing and the welcome arch was my personal favorite. A big shout to all the guys from your team who worked so hard to put up a fantastic show for us and for keeping up with all our last-minute requests. We look forward to collaborating again.”Randeep Singh, Encompass
Partner with the leading events company for your next incentive event
Encore has delivered countless large destination incentives across Australia, New Zealand and Fiji for over 35 years. We specialise in creating an engaging incentive event environment through the latest AV solutions, event technologies, imaginative styling and theming solutions. Operating both within our venue partners and at various locations around the Asia Pacific, we are the trusted event services provider you can count on to deliver an unforgettable experience for your guests. We pride ourselves on our commitment to exceptional customer service so you can expect a seamless, stress-free experience when you partner with us. If you have an event to plan, we have ideas to share! Get in touchwith us today to see how we can make your event vision a reality. VIEW EVENT GALLERY
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How to use creative AV to win major incentive events at your venue
Mar 18 2018
Audio-visual (AV) itself is a powerful tool, but creative AV is even more powerful. It goes beyond purely communicating a message to creating meaning to the message and its context. In this way, imaginative audio visual solutions can become an event professionals’ strongest weapon in their arsenal, greatly improving the marketability of a product or service. Below, we highlight how creative AV was used successfully in a recent event to sell not a product or service, but even a destination – Australia’s capital, Canberra. See how the iconic National Convention Centre partners with Encore Event Technologies (previously Staging Connections) to showcase the venue as the leading destination for business events in Canberra.
From 2 to 4 March 2017, Canberra hosted Top Secret, a leading initiative which attempts to sell Canberra as a popular destination for world-class business events through its vibrant events community. Encore was tasked by the Canberra Convention Bureau (CCB) and InterContinental Hotels Group (IHG), to create a dazzling and memorable lunch on Friday 3 March at the National Convention Centre Canberra (NCCC), in the middle of the event for over 40 special guests. Encore took up the challenge. First, we decided to incorporate things Canberra is renowned for – the Enlighten Hot Air Balloon Festival and the beautiful Autumnal colours of red, orange and yellow. These colours also represent the brand colours of the NCC and the InterContinental Hotels Group, whom shared hosting responsibilities over the 3 day event. Guests of the lunch were greeted by a creative theatrical multimedia display. Deciding to opt for a more novel approach other than traditional event screens and event productions, and inspired by the hot air balloons that have become synonymous with Canberra’s Enlighten Festival, Encore utilised a 3m inflatable sphere to create a mid-air floating screen. Beautiful imagery and multimedia was projection mapped onto the sphere turning the lifeless object into a stunning 3D artwork. Coloured LED wash lights cast beautiful shades of Autumn’s orange, amber and gold around the lunch room, which perfectly complemented the lunch menu. NCC’s Executive Chef’s, Nikhil Jain’s, treated guests to a seasonal inspired menu and classic dish, Duck à l'orange, which was paired with Shaw Vineyard Estate wines to ensure every sense was indulged and payed homage to the local produce. Further captivating guests and adding a unique touch to the dining experience was the high definition projection mapping and multimedia on the table, curved walls, archways and beams, all themed to highlight the light, colour and movement of the Enlighten Festival held annually in Canberra. Tables came alive with colourful animations which changed with each meal, perfecting and highlighting the theme accompanying the menu. Individual dinner plates were also circled with white projection spots highlighting the food while guests’ names were projected onto their seats, offering a unique personal touch and making networking easy. All in all, Encore created a truly enthralling and memorable event for the guests, with the NCC and guests extremely delighted with the outcome. The above successful use of creative AV only serves to prove the point that its use can sell practically anything – from a product or service to even a destination. Its power lies in the ability to (i) accentuate unique features of something or synonymous with something and (b) provide a personalised experience, one that is memorable and takes the audience’s breath away. Partner with the leading AV and event services company for your next event
Ensuring our events are a success is at the heart of everything we do. Whether you want to motivate, educate, inspire or reward; Encore has over 35 years experience delivering successful and engaging event experiences. With the largest range of event production services across Australia, New Zealand and Fiji we have the range and reach to deliver seamless events where ever you are. When you partner with Encore you're partnering with an expert team who specialise in audio visual production, event styling and theming, multimedia and content production and event technology like webcasting, online polling, event apps and more. A great event takes careful planning and the right resources, so don't waste another minute - get in touch with us today to see how we can take your event from good to great! SEE EVENT GALLERY ... Read More