Since the launch of Event Poll – our audience polling software – in March of last year, we have seen it successfully used across a host of events from conferences to gala dinners, charity events right through to team building events. As audience engagement continues to remain a priority for event organisers, live polling is becoming a standard fixture in the events mix. Here are 8 tips that will maximise audience engagement with your event whilst gathering invaluable information about your audience.
What is Event Poll
For those who didn’t see our previous post on the BYOD movement or are still suffering from post-holiday withdrawals, Event Poll is a web or SMS-based questionnaire platform that allows both in-room and webcast audiences to participate in live polls at your events. In its simplest form, it works via web based responses or text messaging so even those on trusty Nokia 3315s can participate. The great thing about Event Poll is the responses are displayed in real time, with insights and results delivered to you post the event. 1. Grab your audience with a powerful Event Poll visual display
Events are an opportune time to get your brand in front of a targeted audience so you need to ensure all touch points are branded appropriately. Fortunately, the design and layout of the polls can be customised to suit your brand guidelines. You can choose a banner or logo to be displayed at the top of each poll. The background, graphs and text colours can also be chosen to match. Graphical display The classic bar graph is the most common event poll used. This is most effective for multiple choice style questions where you are looking for a percentage of opinion across the audience. Open text display Open text is ideal for Q&A sessions instead of having to hand a microphone around the room. Moderation control allows you to choose what goes to screen and captures all the questions from the room even if there is no time to answer them all. Clickable Image (heat map) This design allows you to plot mass points on any image to create a heat map. A nice way to warm up the crowd is by asking your audience to plot on a map where they’re from. Surveys Event Poll even allows you to group of series of questions together via a URL link as a survey. This is particularly useful for event and/or content feedback. Word Clouds Want to find out what the most talked about topics at your event were? Event Poll has the ability to collect and aggregate all responses into a word cloud, demonstrating by increasing font size what the leading topics/questions were at your event. Idea Session Similar to Open Text, attendees can use Event Poll to type in their ideas or comments and other attendees can place a positive or negative rating on these. The most popular response rises to the top of the leaderboard display. 2. Moderate your event content There’s nothing worse for a marketer than exposing your brand to potentially harmful content and the often very public and embarrassing chaos that unfolds. Therefore, for Open Text polls we encourage you to moderate your content and offer two types of moderation control. We can set an automatic profanity filter or manual moderation control which provides complete control over what goes to screen. 3. Ask the right question Photo credit: Derek Bridges Keep it simple. Questions should have one part only. For multiple choice questions each option should be distinct with no ambiguity. Buzzwords, acronyms and any other wording that isn’t universally understood should be avoided totally. Again, if you’re not sure what questions to ask and how to phrase them contact us and we’ll be happy to guide you. 4. Be ready for any answer With multiple-choice questions, you must prepare a response to each possibility. If you are doing a product launch and ask the audience how likely they are to buy this product and the answer comes back ‘not at all’, you have to be ready to do some fast-talking. So as with any interview, it’s always better to be over-prepared, this way you’ll always remain in control of the conversation. 5. Gather data from your audience In this data-driven world, many people are becoming more and more cautious of giving out personal information so event organisers need to be smarter about how to approach this. One of the main uses of Event Poll is obtaining insightful audience demographic information. Asking your audience some basic information at the beginning of your event can be a useful ice-breaker and provide you with essential information to provide context to your event, the attendees and their responses. As mentioned earlier the Heat Map is a good way to see where your audience is from, or you could use the Graphical display to ask what department or industry they represent. 6. Measure your audience engagement with Event Poll Photo credit: James Duncan Davidson For learning-based events such as training days and new product launches, Event Poll can be used to measure content comprehension and retention. By asking your audience questions throughout the event you are encouraging them to actively reflect and thereby increase learning outcomes. For example, this is particularly useful feedback when you want some insight into what concepts you may need to explore further. 7. Entertain your audience Lively events entail a lot of probing, pushing and polling so it is important to let your audience have a bit of fun too. If you are running a gala dinner, awards night or any other less formal event, there’s a great range of playful uses for real-time polling. Do you have a red carpet entrance? Poll the audience for best dressed. Need to revive your audience after a long conference? Then use it for some fun trivia. 8. Use Feedback to improve future events It all boils down to communication – you are inviting your attendees to engage in a conversation with you. The most common use of Event Poll is to gauge an audience’s appreciation of the event itself – content, effort and/or delivery of the presentation. This type of feedback can play a key role in shaping the content and structure for your next event which is why it’s essential you receive the response insights post the event to keep on file and share with your team. Integrate Event Poll into your event today As we strive to find smarter ways to better engage our audience at events, we also need to ensure we’re not only utilising the latest technologies but maximising their potential. The possibilities are endless and our team of event professionals are ready to help you get the most from Event Poll today. If you are interested in using Event Poll in your next event contact us and discover what Event Poll can do for your brand. Want to stay up to date with industry trends? Browse our range of downloadable Event Insights papers … Read More
Big is back for end of year celebrations - Part 1: Vintage Circus & Carnival
Mar 18 2018
Welcome to Part One of our four part blog series, giving you a sneak peek into what event themes you can expect on the festive circuit. This year, immersive themed events are hotly tipped to be the way to give your guests an exciting and memorable celebration and importantly end the year with a bang!
Some event themes are classic and will always inspire, while others trend alongside popular culture. This year Christmas event styling is focusing on creating immersive events that ‘tell a story’ with festive flair. Immersive events are about going above and beyond your typical styling treasure trove to embracing audio visual solutions that transform your venue.
We want to give you a taste of what is hot this year in event styling and our top tips for really bringing your theme to life.
Part 2: 12 Days of Christmas || Part 3: Hollywood Awards || Part 4: Northern Lights
VINTAGE CIRCUS AND CARNIVAL
A vintage circus creates a sense of fun and festivity, perfect for an end of year celebration. This theme is versatile and can be applied as either theatrical and moody or as rustic and vintage carnival.
For a theatrical effect use draping with velvet textures and rich, deep colours such as burgundy or purple. Alternate these with white drapes to surround guests in a circus tent feel. Don’t leave the drapes bare, add highlights of gold tassels and fringing and light the drapes from the base to add drama and depth. Create a dynamic audio visual display with a curved screen and themed content.
An outdoor carnival look is achieved by incorporating rustic elements and textures like timber crates, barrels and bentwood chairs, or even good old hay bales.
Marquee lights are a must and give energy and sparkle, while bold graphic shapes such as stars, hearts and arrows add character. These lights are very fashionable so your event will be both immersive and on-trend. Rustic props emphasis the vintage feel. Incorporate live experiences like the Tarot reading tent.
To really provide that unique touch, tailored vignettes tell little stories that provide interest and intrigue. Add clusters of room props and bespoke table centres such as mini menageries of circus animals. Try painting these gold such as giraffes, tigers and elephants, and place in a rustic cage. They’ll cast alluring shadows on the table tops and the gold brings the theme on-trend with metallic highlights. The perfect props: Uplights on wall decals, mini menageries of circus animals and vintage clown faces.
Now to pull this all together, we recommend installing large screens either on the walls or on stage to project some great animation or graphics onto, such as circus acts. Create a dynamic ceiling installation by anchoring styled props upside down amongst bunting. Invite performers and interactive experiences to immerse your audience in the Vintage Circus theme.
A step-up from this, is projecting animation across the walls, ceiling or even across constructed fixtures. This is where projection mapping comes in, which is the magic behind Sydney’s Vivid festival and what we used to launch the latest Alienware:Area 52 product (a bit off topic, but a fantastic video to watch!). Top tips An illuminated “SHOW” sign over a stage teams perfectly with roving circus performers. Scattered old-world circus props bring touch of old world charm. Lace parasols, hoola hoops and feather plumes allude to aerial artists and show performers. For a personalised touch, use vintage ticket rolls with your company or event name printed in old world font. It’s these details that will stand out. Dramatic deep red velvet curtains with the icons internally lit 'Show' sign. Want to see our other event theme predictions for end of year celebrations? Part 2: Hollywood Awards Night || Part 3: 12 Days of Christmas || Part 4: Northern Lights ... Read More