Staging Connections were delighted to work with Hairhouse Warehouse in delivering their annual conference for another year at RACV Royal Pines Resort. The conference ran over 4 days, comprising seminars on the latest hair products and trends as well as workshops and of course, various social networking functions in the evening. Staging Connections were on-hand to support the entire conference with all stops being pulled for grand finale - a 'Glitz & Glamour' themed gala dinner held at the Royal Pines Ballroom. Client: Hairhouse Warehouse Event: Hairhouse Warehouse Gala Dinner Venue: RACV Royal Pines Resort - Ballroom Date: 10/09/2015 Pax: 300 Event Brief Staging Connections were asked by leading PCO Baldwin Consulting to design a glorious gala evening, representative of the style, glamour and beauty brand, Hairhouse Warehouse. The evening was the grand finale of a 5 day national conference for franchisees, and their last opportunity to network and experience industry information and trends. Mandatory to the success of the elegant theme were distinctive key elements, including: Glitz and glamour Impressive centrepieces and feature pieces A show-stopping main feature Not just a gala, the evening was to consist of a gourmet dinner, formalities including an awards presentation, and a high-fashion runway show. Audio Visual & Event Production Solution For the second year running, the gala dinner was held at the Royal Pines Resort in their large ballroom – a venue the Staging Connections team were already familiar with, having successfully delivered the event the year before. After receiving the brief, the Staging Connections South East Queensland team quickly realised that intelligent lighting, flawless AV and production management was required to underpin the extravagant styling and design. Leading up to the final gala dinner, Staging Connections were also tasked with delivering creative concepts for the mid-week social events – including a relaxed market style dinner out on the golf course and a crazy 90’s inspired night held on the tennis courts. With the styling for the social events setting the benchmark, our stylists pulled out all stops to make the final gala dinner a spectacular evening that stayed true to the glamour of the Hairhouse Warehouse brand. Pairing dark table linens with sleek black lycra chair covers and inky soft furnishings created an decadent room canvas. LED lighting cast an alluring and elegant backdrop to the crystal beaded accessories which made the darkened room “pop”. In a move designed to embrace and celebrate opulence, one metre tall asymmetrical spiral crystal bead centrepieces decorated the tables under a spectacular seven metre crystal beaded chandelier, suspended from the ceiling. The room look oozed glitz and glamour. With the styling covered, the production crew made the grand ballroom functional to accommodate the formalities, the fashion show and the key brand messages to be communicated to the audience. An audio visual structure comprising of cameras, data projection and screens enabled everything to be seen and heard by the 300-strong crowd, and staging structures including a custom catwalk were brought to life with haze, moving lights and dual projection screens with elite IMAG technology. Style and substance worked harmoniously to ensure every moment of the guest experience was practical and functional without detracting from the ultra-luxe surrounds. Even from the pre-dinner drinks in the foyer guests were wowed by the LED flood lights that changed colours and lit up the large glass walls and chrome wire dividing the foyer and main ballroom. The fashion parade used clever lighting throughout the proceedings as a subtle cue to direct and unite the evening’s program. The large ceiling chandelier slowly changed colour with the tempo of the room and intelligent lighting drew the crowd’s focus to the catwalk for a truly glamorous and unique array of fashion. Smart use of world-class lighting equipment and techniques and strong theming produced the glitz and glamour that the client requested, without the expense usually associated with luxury. The end result was a stylish, seamless gala dinner delivered on brief, on brand and on budget. Related Articles LED yo-yo ceiling installation wow's at this year's The Million Dollar Lunch 6 Conference trends you need to know Event Styling Trends for 2015 For more styling ideas visit Event Styling and Theming or view examples of our Recent Work. ... Read More

Staging Connections recently produced the launch event for the newest Chinese auto company to enter the Australian market at the Carousel Albert Park in Melbourne. The launch event saw Haval Auto introduce three new models, the H2, H8 and H9. Haval’s brief was to impress its dealers with a new way of presenting the cars. The standard launches for the auto industry have been car under cloth reveals, with run music and pretty girls to pull the cloth from the car. Haval wanted to break this mould and show the world that this was no ordinary car launch. Because each of the three models launched had very individual personalities there was a great opportunity to produce a different atmosphere and theme for each reveal to give each car a chance to shine. Haval wanted to open up the room to allow the audience to be part of the theme and experience each car’s personality. As well as the car launch, there was also a unique ribbon cutting ceremony by company VIPs to introduce the Haval brand to Australia. To achieve the three individual themes, the Carousel was split into three areas: Welcome and elegance – delivering a classic feel, with red up-lit walls, the Haval logo projected and a stylish chandelier, with styling elements in-keeping with traditional Chinese influence. Guests were photographed alongside a huge media wall and encouraged to sign their name on it and encourage engagement. A dramatic performance of Chinese dancing drummers then commenced. Presentations by the Haval CEO and team and ribbon cutting ceremony followed, to reveal the new H8 driven by three Bachelorettes (2 pictured above) from the latest season of Bachelorette Australia. Champagne and oysters were then served while guests viewed the new car. Outback Australia – providing an adventure feel and rugged looking visuals. As the music stopped the soundtrack of adventure grew as a curtain pulled back to reveal he H9 car. The car was spot-lit by floor to ceiling LED walls with a backdrop of mudflats, mountainous peaks, snow clad glaciers and sand dunes. This reveal included food and drink changes an outback feel with roasted meats, salads, beer and wine. During these reveals, the other side of the room is still dark and covered... Funky urban jungle – An electrical noise sparks the attention of the crowd. Pixpads blast light through the drape and urban beats starts and the curtain is pulled back revealing a plasma wall showing graffiti multimedia. LED lit furniture is placed around two H2 cars with a Gin and Whiskey bar theme. On either side are city scapes and modern art as a backdrop to the cars. To further engage with guests Event Feed was used so that they could display their tweets, photos and social media posts on large screens throughout the event. (Pictured above next to female performer). Guests, car dealers and media were enthralled by proceedings. A truly new-age car launch was born, raising the bar for all local car launches. View more recent work Contact us to discuss your event Back to our Blog ... Read More

Whenever there’s a big, high profile and technically demanding event you can bet on one thing - Staging Connections is behind it. One of the biggest events on the Australian sporting calendar is the launch of the Spring Racing Carnival, which coincides with the Australian Racehorse of the Year Awards. This year the two-fold event was hosted at the Melbourne Cricket Ground (MCG) and was attended by the racing industry’s elite. Staging Connections were engaged by Racing Victoria, a valued client for over 10 years, to deliver the event from brief to execution including all audio, vision, lighting, stage set and styling. As the event was to be broadcast the following evening on Channel 78 and streamed via Racing.com, it was imperative the event environment was technically flawless and tailored for this purpose. The Launch of the Spring Racing Carnival is a media event that highlights the start of the Carnival and the upcoming feature races – Caulfield Cup, The Cox Plate, The Melbourne Cup, The Oaks and Stakes Day along with the regional cups. This year the Launch took place on the MCG arena with racing legends being the feature – horses, jockeys and trainers paraded in front of the assembled guests and a huge contingent of media. Renowned Australian sports broadcaster, Hamish McLachlan, MC’d the Launch parade and interviewed the racing legends. After the official launch concluded in the MCG Arena, guests were moved from the Grandstand into the Members Dining Room for the presentations for the 2015 BMW Australian Racehorse of the Year Awards. The Staging Connections styling and design teams collaborated with the AV technicians to create an elegant room look that supported the presentation purpose. The awards stage was centred at the front of the room, and housed an impressive 3 x 6m Event Backdrop (pictured above), flanked with large 16:9 screens that projected the award ceremony to the 200 guests. The Event Backdrop was custom designed by Racing Victoria with a collage of images that reflected the invitation to the event and the marketing campaign for the 2015 Carnival. Across the room we installed 2 projector screens and a high-quality audio system to compliment the many fixed televisions to ensure all guests had perfect line of sight of the presentations and could clearly hear the announcements. Guests were sat round banquet style with sophisticated centrepieces comprised of a large martini glass with mirror balls that were up lit using an internal light box. The end result was a first-class launch event, fitting for the prestigious occasion. What did the client say? Nicole Coughlan, Racing Victoria Marketing Manager An amazing team effort pulling off last night's SRC launch and AROY awards. Thank you so much for your time and effort. Everyone contributed to something that was very special and you should be very proud of what was achieved. Bernard Saundry, Racing Victoria CEO We are very lucky to have a team that has passion, creativity and commitment to deliver an outstanding event for Australian Racing. A big thank you - no better way to launch the spring racing carnival - the greatest show on turf. View more recent work Contact us to discuss your event Back to our Blog ... Read More

Generation Y and Millennials have more decision making power than ever before and it’s not just the generation that’s changing; it’s the way they consume technology that’s prompting the events industry to change. It's time to get up to speed. You might think they’re asking too much, that they have ‘big’ ideas or maybe you just get annoyed that they don’t answer their landlines, but don’t underestimate what they’re capable of. It’s time to get in touch with the next generation of event buyers. Generation Y and Millennials have more decision making power than ever before and it’s not just the generation that’s changing; it’s the way they consume technology that’s prompting the events industry to change. The opportunity is here. Adapt or die. The next generation are demanding, they do have ‘big’ ideas and they don’t like taking your sales calls. Get to know them, their priorities and their love for all things tech, and you’ll be way ahead of the rest. In the first ever Australia Asia Pacific survey conducted by the International Association of Conference Centres (IACC), Generation Y and Millennials, those aged 18 to 32, placed more importance on the technology capabilities of a venue than any other generation. Why? Because technology isn’t an add-on for them. It’s not even a ‘part’ of their life, it is them, it is their life. There’s an opportunity here for venues and event suppliers. When the future of meetings and events lies in the successful communication and collaboration of buyer and seller, all parties must understand the needs and wants of the other. For venues, attracting event buyers lies in communicating their unique technical facilities and strength of their team. For event suppliers, attracting buyers lies in the technology they offer and success of past events delivered. We’re in house at 70 venues across Australia and New Zealand, and as the only supplier to hold this accolade, we feel privileged to be able to offer innovative technical solutions; through the people with the know-how and the boundary-pushing products and services that we’ve tailored to each of our venues. Our technology includes the latest webcasting and live streaming technology, Event Feed – our real-time social media platform to boost event engagement, Event Poll which allows live voting, contests and question submission at events like conference and of course event apps. Plus we have the latest and greatest multimedia 3D mapping programs which project onto any 3D surface, offering phenomenal impact and uber-widescreen technologies to truly transform events. We’re seeing that generation Y event buyers are more interested in these technologies. Priorities of the decision maker have changed. Baby Boomers and Generation X had top priorities like quality, dedicated service teams and a superior food and beverage offering. Generation Y and Millennials are placing greater importance on location, technology and experiential learning aspects like team building. Each of these priorities open the door for venues and suppliers to be more innovative. Together, we’re set to see more and more creative and high-tech events, what better way to get that immensely satisfying wow-factor for you audience?! We’ve invested in all sorts of engaging solutions, ones that integrate technology into the heart of events. Engagement for us is not just a buzzword, it’s a critical event component that can allow you to transform attendees into a community of brand ambassadors. With society in general placing greater importance on digital communications and technologies, it’s no surprise that it’s a key desire for Generation Y and Millennial event buyers. This generation has grown up with limitless information literally at their fingertips, wherever they are, whenever they need it. Google, Facebook, Snapchat are all instant technologies that give the user exactly what they want. This generation is not waiting for the best sales call, they’re actively searching for thumb-stopping digital content, and they’re integrating it into their events at the speed of light! Recognising the pace at which technology changes, we’ve got a dedicated team whose sole purpose is the discovery of the latest technology from across the globe. It’s these technologies that can transform events and make them stand out from the crowd. We’re onto it. This article was written by Tim Morgan, General Manager of Venues for Staging Connections. Want to know more about event trends? Download our range of free White Papers today. ... Read More

Our General Manager of Digital, Tim Chapman, shares his two cents on why we should be webcasting our events and how it can actually generate you a profitable outcome. Making money from webcasting is not a new concept, the real challenge is producing content that people are willing to pay for. Asking people to pay for a low quality video with little or no interactivity simply does not work. Over the past year Staging Connections has taken a new approach to monetisation in the webcasting market by offering consultative sessions with our clients. We start by addressing the key outcomes required from the webcast which are most commonly an extra source of event revenue, catering to a wider paid audience and a cost efficient way to provide an engaging archival representation of the event. If the event attracts a fee to attend then a natural progression would be to charge for viewers to watch the webcast. The key is replicating the event in broadcast quality vision with a high level of audience interactivity to rival being there in person. The plan starts with the monetisation options and which will work best dependant on the event. Options include a pay wall using PayPal for attendee viewing, webcast sponsor(s) to offset the cost of the webcast equipment in return for static and video advertising, in webcast purchase of products or services and affiliate marketing opportunities. A rising trend is the use of paid webcasts for CPE (Continuing Professional Education) as many professionals must acquire a set number of points per year to maintain their qualification. The Staging Connections webcast platform differs to others on the market and makes the monetisation task much simpler. We start with a blank canvas and expertly design a HTML play page that incorporates all manners of monetisation opportunities. It starts with a branded registration page offering seamless integration to the pay wall feature. You are then transported to the play page where advertising loops in the video and slide windows surrounded by attractive branding with active links to sponsors showcasing their products or services that can be purchased directly. The page has a social media feed running and a chat room to keep everyone entertained during breaks with the chance just for the webcast viewers to win a prize in one of the pop up polls towards the end of the day. As the webcast draws to a close the viewer is redirected to information regarding the clients next event. The viewer leans back in their chair at the end of the day having downloaded the conference notes, met some new people on the web chat who have now become contacts on LinkedIn and generally been impressed with how good the camera quality and slide integration were all making the investment as a viewer very worthwhile. Written by Tim Chapman, General Manager - Digital, Staging Connections. Tim has an extensive background in combining technology into the event space. He is passionate about being at the forefront of digital trends and utilises this knowledge to build product offerings for the Staging Connections Group of Companies. Tim has developed a new webcasting platform recognised as one of Australia’s most advanced in functionality and continues to develop solutions using leading edge technology custom designed for the events industry. Want to know more about webcasting? Download our latest Event Insights white paper on Making Money from Webcasting Related Articles Launching Hobart 39 - webcasting The Benefits of Event Webcasting Take your event from stage to screen ... Read More

Australia’s first Top 100 Restaurant Awards made a huge splash on the awards circuit earlier this year. The star-studded event brought Australia’s foodies, restaurateurs’ and celebrities alike onto Melbourne’s Crown Towers’ pool terrace for the highly anticipated event, proudly co-hosted by Crown Resorts and Fairfax Australia. Event Brief Encore was approached by Crown Resorts and ...

For the first time, Tasmania will play host to a fun festival celebrating all things science and the International Year of Light. The very first Festival of Bright Ideas will present a diverse program of hands-on activities, science entertainment, and celebrity speakers. As part of National Science Week, the festival will take place over two ...

On 23 May, NUSHIP Hobart 39 was launched from Techport Australia, Port Adelaide and Encore were there to help see her off in spectacular style. The Hobart is Australia’s first next generation Air Warfare Destroyer and an important milestone for the Royal Australian Navy as well as for her builder, the AWD Alliance. Event was ...

Holding an event? Here’s how to get people going hashtag-crazy… When it’s your responsibility to manage an event for your company, one thing you want to achieve is people talking about it. You want everyone at the event to share what they loved most, those joining virtually to feel part of the conversation – and ...