Ink being poured into water is transformed into visual art, for the Australian Hotels Association gala dinner by Staging Connections in Western Australia. Pulling out all the stops to deliver a creative concept for the NAB 2015 WA Hospitality Supplier Awards and Toxfree gala dinner by the Australian Hotels Association, Staging Connections combined imagination with class-leading technology to design and produce the stand-out gala event at Crown Perth, 18 May 2015. The 500 guests at the event were impressed by the smokey, fluid graphics that were themed around ink being poured into water. The abstract idea was developed by Staging Connections team in Western Australia who were looking for a concept that reflected the event’s invitation, evoking ambient energy and emotion in a unique way. The vision was projected onto a 3D modular set built from interlocking aluminium extrusion and Perspex panels, allowing for the irregularities of the venue’s event space to be incorporated into the event’s design.
Idris Achmad, State Manager, Staging Connections Western Australia commented on the visually stunning event design.
“Our team was essentially given free rein in coming up with a creative direction and translating it into the event design. From collaborative discussions we came up with several ideas that would be exciting yet still graceful in order to suit the prestigious award ceremony celebrations. “Projection mapping allowed us to use a modular set which overcame several challenges of tight bump-in and limited rigging options yet allowed us to completely transform the venue with immersive, almost trance-like imagery of ink flowing into water. “We used slow motion footage of coloured inks poured into water and as the ink swirled around it changed colours on the screen, slowly filing the modular set from the floor to the ceiling.
“We’re always looking for ways to push the boundaries and keep our clients wowed, time and time again,” said Mr Achmad. Bradley Woods, CEO from the Australian Hotels Association was delighted with the result and commented on how the creativity of the team impacted their event.
“There was such a buzz of excitement in the room, not just from the award winners but also from the 500-strong crowd who were amazed at how the room looked; lit up with colours and alive with energy from the projections.
“Awards are such an exciting celebration and by making the setting such an unusual and energetic space we left a lasting impression on our attendees. “This was the first time we’d used projections on a 3D modular set and the concept worked so well we will use this again,” said Mr Woods. Having worked with the Australian Hotels Association for over 15 years, Staging Connections were brought in as an external AV supplier for the event at Crown Perth. Ensuring a clear experience for all attendees, Staging Connections mapped the set using two 12,000 lumen projectors and a 4,300 lumen projector with Dataton Watchout to create a dynamic canvas whilst accounting for the negative space and shift in perspective as the depth changed. … Read More
Australiana themed gala dinner for Automotive Brands Group
Mar 19 2018
For this year's Automotive Brands Group annual gala dinner, aptly themed Australiana, we custom built a magnificent 26 metre by 4 metre high curved screen with a multi-projector blend stage backdrop as the room feature. Background and The Event Brief Event Type: Gala Awards Dinner – Australiana Theme
Venue: Pavilion Ballroom, Jupiters Hotel & Casino, Gold Coast
Client: Automotive Brands Group Date: Friday 22nd May 2015 Automotive Brands Group hold a bi-annual store and supplier convention which in 2015 was on Queensland’s Gold Coast. The event consisted of an Expo, Conference and four special event dinners which culminate in a Gala Awards Dinner on the final night.
The Staging Connections team were challenged to design, create and manage a compelling Awards dinner that engages the audience ensuring that the finale is an extravaganza that creates a memorable evening that will be reminisced over the next 18-24 months until the next convention, while ensuring dynamic recognition for the over 600 store owners and suppliers of Automotive Brands Group. The Audio Visual Solution Our event design originated in our desire to bring the wonderful images of Australia to life using a custom built 26 x 4.5 metre curved screen which hugged the width of the Pavilion Ballroom. This panoramic vista was created utilising four Christie 18k HD projectors blended to fill the magnificent cyclorama with beautiful, animated content, commissioned and created by our talented multi-media team. Content including sky views, city skylines, images beaming across the iconic Australian landscape encapsulating our wonderful floral and fauna that highlights the natural beauty of Australia. An array of Intelligent lighting was set in the Ballroom to synchronise with the different stages of the sun rising and setting while also symbolising the different elements of our Australian landscape, green, blue, red and yellow for Rainforest, Coastal, Outback and Sun/Beach. Award winners and finalist were celebrated with ballyhoo and walk-up stings, to highlight their great individual achievements. The styling was a delicate balance to complement the magnificent curved screen with 58 dramatic yellow and red floral centrepieces symbolising the overarching Australiana theme, with these set on mirror plates and tea-light candles bringing movement and life, to the scented table bouquet. The black linen had hints of glitter in the table-runner bringing a subtle elegance to this gala setting. The combined elements resulted in an elated client, describing the event as “a benchmark for their industry, a highly professional and slick Gala Awards Dinner, which ran like clockwork – a real showstopper”. ... Read More